Question 1

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

Accepted Answer

A)  adding Ball Park Beef Franks with Cheese to the Ball Park Franks line 
B)  moving from production of landline telephones to smartphones 
C)  marketing the first Apple computer 
D)  changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic 
E)  offering online marketing classes rebranded under a new college name 
A)  adding Ball Park Beef Franks with Cheese to the Ball Park Franks line 
B)  moving from production of landline telephones to smartphones 
C)  marketing the first Apple computer 
D)  changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic 
E)  offering online marketing classes rebranded under a new college name A

Question 2

For shopping products,the consumer

Accepted Answer

A)  purchases the items frequently, conveniently, and with a minimum of effort. 
B)  compares several alternatives on criteria such as price, quality, or style. 
C)  makes a special effort to search out and buy the items. 
D)  does not know about the items or knows about them but does not initially buy them. 
E)  buys the items as a result of buying other consumer products, such as impulse purchases. 
A)  purchases the items frequently, conveniently, and with a minimum of effort. 
B)  compares several alternatives on criteria such as price, quality, or style. 
C)  makes a special effort to search out and buy the items. 
D)  does not know about the items or knows about them but does not initially buy them. 
E)  buys the items as a result of buying other consumer products, such as impulse purchases. B

Question 3

A product can be classified as new if it __________ from existing products.

Accepted Answer

A)  is functionally different 
B)  is different in color 
C)  is different in its packaging 
D)  is different in price 
E)  requires a different distribution channel 
A)  is functionally different 
B)  is different in color 
C)  is different in its packaging 
D)  is different in price 
E)  requires a different distribution channel A

Question 4

The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A)  obtaining exclusive distribution. 
B)  setting a low price. 
C)  generating awareness. 
D)  using reminder advertising to reeducate consumers. 
E)  using personal selling. 
A)  obtaining exclusive distribution. 
B)  setting a low price. 
C)  generating awareness. 
D)  using reminder advertising to reeducate consumers. 
E)  using personal selling.

Question 5

Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush.A key innovation is its Quadpacer interval timer that goes off after 30 seconds to prompt the user to move on to the next quadrant of the mouth,resulting in better cleaning and improved gum health.This is an example of which type of innovation?

Accepted Answer

A)  disruptive innovation 
B)  continuous innovation 
C)  discontinuous innovation 
D)  dynamically continuous innovation 
E)  evolutionary innovation 
A)  disruptive innovation 
B)  continuous innovation 
C)  discontinuous innovation 
D)  dynamically continuous innovation 
E)  evolutionary innovation

Question 6

Open innovation helps organizations overcome __________,one of the organizational inertias common in new-product failures.

Accepted Answer

A)  groupthink 
B)  intelligent failures 
C)  incomplete protocols 
D)  NIH barriers 
E)  bad timing 
A)  groupthink 
B)  intelligent failures 
C)  incomplete protocols 
D)  NIH barriers 
E)  bad timing

Question 7

Screening and evaluation refer to the stage of the new-product development process

Accepted Answer

A)  at which prospective customers are exposed to new-product prototypes for the first time. 
B)  at which new-product concepts that have been found viable are converted into actual prototypes. 
C)  that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. 
D)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E)  where consumers evaluate a new product's performance in an actual-use situation. 
A)  at which prospective customers are exposed to new-product prototypes for the first time. 
B)  at which new-product concepts that have been found viable are converted into actual prototypes. 
C)  that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. 
D)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E)  where consumers evaluate a new product's performance in an actual-use situation.

Question 8

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A)  sequential demand. 
B)  selective demand. 
C)  primary demand. 
D)  secondary demand. 
E)  derived demand. 
A)  sequential demand. 
B)  selective demand. 
C)  primary demand. 
D)  secondary demand. 
E)  derived demand.

Question 9

Appliances and smartphones are classified as

Accepted Answer

A)  reusable goods. 
B)  durable goods. 
C)  resilient products. 
D)  reliable products. 
E)  nondisposable goods. 
A)  reusable goods. 
B)  durable goods. 
C)  resilient products. 
D)  reliable products. 
E)  nondisposable goods.

Question 10

Marketing Dashboard Map  
-There are seven stages of the new-product development process.Stage 3 follows idea generation; it is the __________ stage.

Accepted Answer

A)  tactic generation 
B)  screening and evaluation 
C)  screening and analysis 
D)  new-product strategy development 
E)  product assessment 
A)  tactic generation 
B)  screening and evaluation 
C)  screening and analysis 
D)  new-product strategy development 
E)  product assessment

Question 11

Personal selling is least important for which of the following products?

Accepted Answer

A)  camera 
B)  toaster 
C)  toothpaste 
D)  deck furniture 
E)  watch 
A)  camera 
B)  toaster 
C)  toothpaste 
D)  deck furniture 
E)  watch

Question 12

Among consumer products,advertising is especially important for

Accepted Answer

A)  durable goods. 
B)  specialty products. 
C)  nondurable goods. 
D)  production goods. 
E)  semidurable goods. 
A)  durable goods. 
B)  specialty products. 
C)  nondurable goods. 
D)  production goods. 
E)  semidurable goods.

Question 13

A __________ is defined as an item consumed in one or a few uses.

Accepted Answer

A)  durable good 
B)  convenience good 
C)  specialty good 
D)  shopping good 
E)  nondurable good 
A)  durable good 
B)  convenience good 
C)  specialty good 
D)  shopping good 
E)  nondurable good

Question 14

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Accepted Answer

A)  did not satisfy customer needs on critical factors. 
B)  had poor product quality. 
C)  had bad timing. 
D)  had an incomplete market and product protocol. 
E)  had too little market attractiveness. 
A)  did not satisfy customer needs on critical factors. 
B)  had poor product quality. 
C)  had bad timing. 
D)  had an incomplete market and product protocol. 
E)  had too little market attractiveness.

Question 15

Distribution is very limited and brand status is stressed in promoting which of the following consumer product types?

Accepted Answer

A)  shopping product 
B)  convenience product 
C)  discretionary product 
D)  prepurchase product 
E)  specialty product 
A)  shopping product 
B)  convenience product 
C)  discretionary product 
D)  prepurchase product 
E)  specialty product

Question 16

How can a firm use a test market in its new-product development process?

Accepted Answer

Test marketing involves offering actual

Question 17

Idle production capacity can be reduced by

Accepted Answer

A)  using a straight salary compensation plan. 
B)  hiring additional full-time personnel. 
C)  allowing personnel to work overtime. 
D)  increasing the hours worked per week. 
E)  reducing worker hours. 
A)  using a straight salary compensation plan. 
B)  hiring additional full-time personnel. 
C)  allowing personnel to work overtime. 
D)  increasing the hours worked per week. 
E)  reducing worker hours.

Question 18

A product that is new in some way but requires no new behaviors to be learned by consumers is a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  product transformation. 
E)  concurrent innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  product transformation. 
E)  concurrent innovation.

Question 19

The screening and evaluation stage of the new-product process involves

Accepted Answer

A)  internal and external appraisals of new-product ideas. 
B)  product selection and budgeting projections. 
C)  business and cost analyses. 
D)  patent searches and environmental scanning. 
E)  idea selection and prototype development. 
A)  internal and external appraisals of new-product ideas. 
B)  product selection and budgeting projections. 
C)  business and cost analyses. 
D)  patent searches and environmental scanning. 
E)  idea selection and prototype development.

Question 20

To save time and money,companies often turn to __________,a technique that somewhat replicates a full-scale test market.

Accepted Answer

A)  partial rollouts 
B)  screening and evaluation 
C)  virtual reality testing 
D)  time-to-market measures 
E)  simulated test markets 
A)  partial rollouts 
B)  screening and evaluation 
C)  virtual reality testing 
D)  time-to-market measures 
E)  simulated test markets

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

For shopping products,the consumer

A product can be classified as new if it __________ from existing products.

The emphasis of a marketing strategy for a continuous innovation concentrates on

Open innovation helps organizations overcome __________,one of the organizational inertias common in new-product failures.

Screening and evaluation refer to the stage of the new-product development process

The demand for a business product that results from the demand for a consumer product is referred to as

Appliances and smartphones are classified as

Marketing Dashboard Map -There are seven stages of the new-product development process.Stage 3 follows idea generation; it is the __________ stage.

Personal selling is least important for which of the following products?

Among consumer products,advertising is especially important for

A __________ is defined as an item consumed in one or a few uses.

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Distribution is very limited and brand status is stressed in promoting which of the following consumer product types?

How can a firm use a test market in its new-product development process?

Idle production capacity can be reduced by

A product that is new in some way but requires no new behaviors to be learned by consumers is a

The screening and evaluation stage of the new-product process involves

To save time and money,companies often turn to __________,a technique that somewhat replicates a full-scale test market.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

For shopping products,the consumer

A product can be classified as new if it __________ from existing products.

The emphasis of a marketing strategy for a continuous innovation concentrates on

Open innovation helps organizations overcome __________,one of the organizational inertias common in new-product failures.

Screening and evaluation refer to the stage of the new-product development process

The demand for a business product that results from the demand for a consumer product is referred to as

Appliances and smartphones are classified as

Marketing Dashboard Map -There are seven stages of the new-product development process.Stage 3 follows idea generation; it is the __________ stage.

Personal selling is least important for which of the following products?

Among consumer products,advertising is especially important for

A __________ is defined as an item consumed in one or a few uses.

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom.Although a clever idea,it failed because it

Distribution is very limited and brand status is stressed in promoting which of the following consumer product types?

How can a firm use a test market in its new-product development process?

Idle production capacity can be reduced by

A product that is new in some way but requires no new behaviors to be learned by consumers is a

The screening and evaluation stage of the new-product process involves

To save time and money,companies often turn to __________,a technique that somewhat replicates a full-scale test market.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters