A) a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and "likes" with them. B) a website that enables users to send and receive short messages up to 140 characters long. C) a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople. D) a video-sharing website in which users can upload, distribute, view, and comment on videos. E) a website that enables online customers to use their collective buying power to take advantage of deeply discounted prices for a product or service each day. A) a website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and "likes" with them. B) a website that enables users to send and receive short messages up to 140 characters long. C) a business-oriented website that lets users post their professional profiles to connect to a network of businesspeople. D) a video-sharing website in which users can upload, distribute, view, and comment on videos. E) a website that enables online customers to use their collective buying power to take advantage of deeply discounted prices for a product or service each day.

Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

-According to Figure 16-4,the correct rank order of social network sites from most to least popular as measured by the number of visits is

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Question 1

Correct Answer:

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Brand managers find out what people are saying about their brand on Twitter by

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(Multiple Choice)

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Question 2

Correct Answer:

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What are the main ways brand managers can use Twitter?

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Question 3

Correct Answer:

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Brand managers can use social media management tools such as Tweetdeck and Hootsuite to see what Twitter users are saying about their own brand and competitive ones.Also,they can connect in real time using Twitter's recently acquired broadcasting app,Periscope,or its live stream function.They can generate brand buzz by developing an official Twitter profile,recruiting followers and showing photos of their products.They can also follow the Twitter profiles that mention their product or brand and monitor what is being said,responding to user criticisms to develop happy customers.

LinkedIn is

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Question 4

A Facebook page,such as the one for StuffDOT,contains all of the following elements that are of interest to brand managers except which?

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Question 5

In terms of performance measures important to marketing managers,unique visitors are

(Multiple Choice)

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Question 6

User-generated content (UGC)refers to

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Question 7

Through a network of businesspeople known as __________,members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

(Multiple Choice)

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Question 8

While both traditional media and social media can reach either a large audience or a niche audience,social media are different from traditional media because

(Multiple Choice)

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Question 9

Computer-based networks that trigger actions by sensing changes in the real or digital world are known as

(Multiple Choice)

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Question 10

A criterion of ________ is that it is online content published on a publicly accessible website or social networking site.

(Multiple Choice)

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Question 11

Figure 16-5 -According to Figure 16-5,C is the performance measure referred to as

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Question 12

What are apps and what significance do they have with respect to convergence?

(Essay)

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Question 13

A company paying a set amount to Facebook for every time a user clicks on its ad is using as a performance measure,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using as a performance measure.

(Multiple Choice)

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Question 14

What is the challenge presented to brand managers by social media advertising?

(Multiple Choice)

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Question 15

Which of the following is the largest analytical platform that can respond to queries in facts,photos,and direct answers?

(Multiple Choice)

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Question 16

Which of the following smartphone apps is made possible through mobile marketing?

(Multiple Choice)

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Question 17

Which of the following is a guideline for marketing and promoting a brand using YouTube?

(Multiple Choice)

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Question 18

Brand managers can strategically use Twitter to do all of the following except which?

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Question 19

In terms of performance measures for social networks,fans are

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Question 20

Showing 1 - 20 of 161

-According to Figure 16-4,the correct rank order of social network sites from most to least popular as measured by the number of visits is

Brand managers find out what people are saying about their brand on Twitter by

What are the main ways brand managers can use Twitter?

LinkedIn is

A Facebook page,such as the one for StuffDOT,contains all of the following elements that are of interest to brand managers except which?

In terms of performance measures important to marketing managers,unique visitors are

User-generated content (UGC)refers to

Through a network of businesspeople known as __________,members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

While both traditional media and social media can reach either a large audience or a niche audience,social media are different from traditional media because

Computer-based networks that trigger actions by sensing changes in the real or digital world are known as

A criterion of ________ is that it is online content published on a publicly accessible website or social networking site.

Figure 16-5 -According to Figure 16-5,C is the performance measure referred to as

What are apps and what significance do they have with respect to convergence?

A company paying a set amount to Facebook for every time a user clicks on its ad is using as a performance measure,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using as a performance measure.

What is the challenge presented to brand managers by social media advertising?

Which of the following is the largest analytical platform that can respond to queries in facts,photos,and direct answers?

Which of the following smartphone apps is made possible through mobile marketing?

Which of the following is a guideline for marketing and promoting a brand using YouTube?

Brand managers can strategically use Twitter to do all of the following except which?

In terms of performance measures for social networks,fans are

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 16: Using Social Media and Mobile Marketing to Connect With Consumers

-According to Figure 16-4,the correct rank order of social network sites from most to least popular as measured by the number of visits is

Brand managers find out what people are saying about their brand on Twitter by

What are the main ways brand managers can use Twitter?

LinkedIn is

A Facebook page,such as the one for StuffDOT,contains all of the following elements that are of interest to brand managers except which?

In terms of performance measures important to marketing managers,unique visitors are

User-generated content (UGC)refers to

Through a network of businesspeople known as __________,members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

While both traditional media and social media can reach either a large audience or a niche audience,social media are different from traditional media because

Computer-based networks that trigger actions by sensing changes in the real or digital world are known as

A criterion of ________ is that it is online content published on a publicly accessible website or social networking site.

Figure 16-5 -According to Figure 16-5,C is the performance measure referred to as

What are apps and what significance do they have with respect to convergence?

A company paying a set amount to Facebook for every time a user clicks on its ad is using __________ as a performance measure,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using __________ as a performance measure.

What is the challenge presented to brand managers by social media advertising?

Which of the following is the largest analytical platform that can respond to queries in facts,photos,and direct answers?

Which of the following smartphone apps is made possible through mobile marketing?

Which of the following is a guideline for marketing and promoting a brand using YouTube?

Brand managers can strategically use Twitter to do all of the following except which?

In terms of performance measures for social networks,fans are

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

A company paying a set amount to Facebook for every time a user clicks on its ad is using as a performance measure,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using as a performance measure.