Exam 5: Understanding Organizations As Customers

Starbucks purchases from coffee growers located in more than 20 countries.It pays the coffee farmers a fair price for the beans,the coffee is grown in an ecologically sound manner,and Starbucks invests in the farming communities where the coffees are produced.This is an example of

Identify and describe the five roles an individual can play in a buying center.

What are the three types of organizational buying situations or buy classes? Give an example of each.

Small businesses benefit from independent __________ like PlasticsNet,Hospital Network.com,and TextileWeb.

eBay is the predominant person-to-person trading community in the world.eBay is an example of

Which of the following types of firms are in the industrial market?

The marketing of goods and services to companies,governments,or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is referred to as

Another name for an e-marketplace is

The people in the organization who actually consumer the product or service are referred to as __________,which is one role in the buying center.

Which of the following statements about Trek Bicycles is false?

The NAICS groups economic activity to permit studies of

Archer Daniels Midland Co.(ADM)is the world's largest cocoa-bean processor.It buys cocoa beans and converts them into cocoa powder and cocoa butter,which it then sells to companies like Hershey's that manufacture consumer products containing chocolate.ADM is operating in __________ market.

The three types of organizational buy classes are

PlasticsNet,Hospital Network.com,TextileWeb,and eBay are all examples of

Organizational buyers are divided into three markets,which are

The department secretary orders pens,copy paper,and printer ink cartridges for the department from the Corporate Express catalog nearly every month.This is an example of a

In a buying center,__________ have the formal or informal power to select or approve the supplier that receives the contract.

Among organizational markets,the reseller market includes

What is a buying center? In what type of business would a buying center most likely be found?

All of the following are organizational buyers except which?