Exam 19: Building an Effective Marketing Plan

A(n)__________ is a road map for the marketing activities of an organization for a specified future time period,such as one year or five years.

In which section of a marketing plan would you most likely expect to see a chart with deadlines and assigned responsibilities?

The situation analysis section of a marketing plan is a snapshot to answer the question,

The Paradise Kitchens chart in the organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses.The four key positions that report to the president and CEO are the director of operations,vice president of marketing,director of finance and administration,and

Ideally,each numbered section should start __________ to improve readability.

In terms of paragraph style,most readers prefer

The single most important section of the marketing plan (usually only two pages long)that "sells" the plan to readers is called the

Which of the following statements about marketing plans is most accurate?

The marketing program section of a marketing plan consists of

The qualitative mission statement focuses the activities of Paradise Kitchens for its

Paradise Kitchens proposes entering 17 new metropolitan markets in the next five years.For this reason,the financial plan cannot use simple trend extrapolation.Instead,the forecasting method used was

The three key elements of the promotion strategy section in the Paradise Kitchens marketing plan are

Which of the following is not one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

Which of the following statements regarding marketing and business plans is most accurate?

The three key elements of the product strategy section in the Paradise Kitchens marketing plan are

Which of the following statements is best suited for a business or marketing plan?

Which of the following statements regarding the appendices section of a marketing plan is most accurate?

The target markets section of a marketing plan identifies the specific __________ toward which the company's products are directed.

In response to current trends regarding health and nutrition,competitors such as Don Miguel,Mission Foods,El Monterey,and José Olé plan to offer or recently have offered more "carb-friendly" and "fat-friendly" products.Paradise Kitchens' response to this trend will be to

Paradise Kitchens uses external secondary data to reinforce its position that there is a growing trend in the consumption of Mexican foods among U.S.households.According to its marketing plan,Mexican foods,such as burritos,enchiladas,and tacos,are consumed in approximately __________ percent of American households.