Exam 19: Building an Effective Marketing Plan

The industry within which a product will compete should affect the format of an organization's business or marketing plan.However,since the complexities of products can differ greatly,

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which of the following is not a writing and style guideline that still generally applies?

In order to launch a start-up firm,Arthur K.Kydd believes that the firm needs to have a real product with

Which of the following goals uses parallel construction?

Shorter tables or graphs

In terms of its marketing and product objectives,which of the following statements regarding Paradise Kitchens is most accurate?

A(n)__________ helps communicate the company's unique points of difference of its products to prospective customers in a simple,clear way.

Which of the following statements is written in the best writing style for a business or marketing plan?

Paradise Kitchens used external secondary data to provide evidence that there is a growing trend in frozen prepared foods.According to its marketing plan,prepared frozen meals accounted for around __________ percent of the total frozen food market.

Paradise Kitchens analyzed two key trends in its industry,which were

The company analysis section of a marketing plan provides details of the company's strengths and marketing strategies that will enable it to achieve its mission and goals.Paradise Kitchens lists a major strength as

Paradise Kitchens included a detailed figure to highlight its SWOT analysis.However,

The SWOT analysis section of a marketing plan identifies a company's

Elements in a marketing plan depend on who the audience is and what the purpose is.For example,the marketing plan for an external audience would

All of the following are points of difference for Paradise Kitchens except which?

Elements in a marketing plan depend on who the audience is and what its purpose is.For example,the marketing plan for an internal audience would

The effectiveness of a table is determined by its ability to