Exam 11: Crafting Persuasive Messages

When one faces a major objection from an audience,it is good to try finding a win-win solution because people will be much more readily persuaded if they see benefits for themselves.

Which of the following is a secondary purpose of a persuasive message?

Major requests that require great effort or changes in values,culture,or lifestyles should ideally be made in e-mail messages.

How should emotional appeal in fund-raising messages be used?

Patricia Perez works for an environmental organization in Brussels and recently submitted a report on ways to curb climate change to her manager.However,her report stated that the only way to curb climate change is reducing consumption.Her manager gave her feedback on the report saying,"There are several ways to tackle climate change including switching to renewable energy.The report does not indicate that an extensive research has been done on the issue." Which of the following logical fallacies is Perez's report subject to?

Lisa Edwards is an advertising executive and needs to give a presentation on launching a line of spring clothing.She knows that her presentation needs to present important statistics and figures to support her arguments.However,she intends to convince her audience primarily by using emotional appeal.Which of the following sentences can help her in connecting with the audience through emotional appeal?

What kind of an opener to a message is the following? "Anything the mind can conceive and believe,it can achieve." - Napoleon Hill

Angela Howard who works for Global Aid,a relief non-profit organization,is writing a letter to raise funds from their supporters for the Campaign on Climate Change.In the body of the message,she writes,"According to the Stanley Climate Reports,climate change will leave a billion people homeless by 2012." Which of the following does this statement in the body of message prove?

The most appropriate situation for a direct request pattern to be used is when:

One can build credibility by being factual,specific,and reliable.

Students who are native speakers of Korean,may judge direct statements to be least effective in contrast to native speakers of American English.This is an example of different native cultures.

While choosing a persuasive strategy for a message,one needs to avoid considering the audience and needs to focus solely on content and language.

It is best to avoid using subjunctive verbs and explicit disclaimers while writing to superiors.

What is the importance of emotional appeal in a message?

When should a persuasive direct request be used?

It is important to name an objection if the objection is false and based on misinformation.

Common errors which weaken arguments in a message are known as logical fallacies.

List out some important questions that one needs to ask before choosing a persuasive strategy for a message.

_____ of a message provides the logical and emotional links that move an audience from their first flicker of interest to the action that is wanted.

How can one develop a common ground in persuasive messages?