Question 1

Which of the following points should be kept in mind while writing performance appraisals?

Accepted Answer

A)  They should be ambiguous to avoid offending employees. 
B)  They should be infrequent which prevents wasting project time. 
C)  They should use stock phrases during criticisms. 
D)  They should protect the organization and motivate the employee. 
E)  They should document areas for improvement by using labels. 
A)  They should be ambiguous to avoid offending employees. 
B)  They should be infrequent which prevents wasting project time. 
C)  They should use stock phrases during criticisms. 
D)  They should protect the organization and motivate the employee. 
E)  They should document areas for improvement by using labels.

Question 2

The body of a fund-raising me message must prove that the problem is massive and cannot be resolved.

Accepted Answer

A) True 
 B)False

Question 3

Melissa Bell works as an assistant editor at a publishing house in Manhattan.Since she resides 15 miles away from her workplace,she has to commute long hours on the metro which tires her.In addition,she barely gets to spend time at home with her children.She intends to talk to the management about a work from home option for a few days in a week.Which of the following would be a good common ground for Bell to propose?

Accepted Answer

A)  Making time for family 
B)  Strengthening personal relationships 
C)  Preventing travel woes 
D)  Increasing productivity 
E)  Finding time for household work 
A)  Making time for family 
B)  Strengthening personal relationships 
C)  Preventing travel woes 
D)  Increasing productivity 
E)  Finding time for household work

Question 4

Which of the following is true of behavioral economies?

Accepted Answer

A)  It uses insights solely from economics and mathematics. 
B)  It shows that people always behave rationally. 
C)  It finds that people behave in a predictable manner. 
D)  It indicates that people invariably act in their best interests. 
E)  It is a branch of differential psychology. 
A)  It uses insights solely from economics and mathematics. 
B)  It shows that people always behave rationally. 
C)  It finds that people behave in a predictable manner. 
D)  It indicates that people invariably act in their best interests. 
E)  It is a branch of differential psychology.

Question 5

A threat is an explicit or implied statement that someone will be punished if he or she does or does not do something.

Accepted Answer

A) True 
 B)False

Question 6

With the help of an example,explain when a direct request pattern should be used in a message.

Accepted Answer

Anna Richards works for World Wildlife F

Question 7

Which of the following best helps build emotional appeal?

Accepted Answer

A)  Statistics 
B)  Graphs 
C)  Numbers 
D)  Stories 
E)  Tables 
A)  Statistics 
B)  Graphs 
C)  Numbers 
D)  Stories 
E)  Tables

Question 8

While choosing a persuasive strategy,one should use a direct request pattern when the audience will do as one asks without any resistance.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is an example of psychological description?

Accepted Answer

A)  "Imagine yourself relaxing on your recliner and the aroma of Ramirez Dark Roast coffee rising from your cup." 
B)  "Buy our Ramirez Dark Roast coffee today to enjoy a 30% Christmas discount." 
C)  "A cup of Ramirez Dark Roast coffee is all you need to get you through the day." 
D)  "Our Ramirez Dark Roast coffee is carefully handpicked from our coffee plantations in Sao Paulo's Brazil." 
E)  "Avail a never before offer of a free one pack Ramirez Dark Roast coffee when you buy two 200 gram packets." 
A)  "Imagine yourself relaxing on your recliner and the aroma of Ramirez Dark Roast coffee rising from your cup." 
B)  "Buy our Ramirez Dark Roast coffee today to enjoy a 30% Christmas discount." 
C)  "A cup of Ramirez Dark Roast coffee is all you need to get you through the day." 
D)  "Our Ramirez Dark Roast coffee is carefully handpicked from our coffee plantations in Sao Paulo's Brazil." 
E)  "Avail a never before offer of a free one pack Ramirez Dark Roast coffee when you buy two 200 gram packets."

Question 10

One should organize a persuasive direct request by asking immediately for the information or service one wants,even if it seems too abrupt.

Accepted Answer

A) True 
 B)False

Question 11

Helen Phillips is working on an afforestation campaign in Indonesia and needs to collate progress reports from the fundraising and communication departments.She is yet to receive the communication report from the communications manager,Elizabeth Turner.She knows that Turner is working on multiple projects and is currently facing a time crunch.Which of the following should Phillips use,to write a persuasive direct request to Turner asking for the progress report?

Accepted Answer

A)  "We will establish a good image of our organization if we can send the reports on time." 
B)  "We can prevent delaying the third phase of our campaign if we send out the reports on time." 
C)  "I wonder if you can send the report to me once you are relatively free from your work." 
D)  "Please send the progress report for the communication part of the campaign by 20th March." 
E)  "The fundraising department has sent in their report. Is there a way you can send in yours?" 
A)  "We will establish a good image of our organization if we can send the reports on time." 
B)  "We can prevent delaying the third phase of our campaign if we send out the reports on time." 
C)  "I wonder if you can send the report to me once you are relatively free from your work." 
D)  "Please send the progress report for the communication part of the campaign by 20th March." 
E)  "The fundraising department has sent in their report. Is there a way you can send in yours?"

Question 12

Reports can be termed as persuasive messages if they recommend action.

Accepted Answer

A) True 
 B)False

Question 13

What are some of the key points to remember while writing performance appraisals? Explain.

Accepted Answer

While writing performance appraisals,one

Question 14

A good _____ gives a communicator 30 to 60 seconds to motivate an audience to read the rest of the message.

Accepted Answer

A)  Conclusion 
B)  Recommendations 
C)  Opener 
D)  References 
E)  Background 
A)  Conclusion 
B)  Recommendations 
C)  Opener 
D)  References 
E)  Background

Question 15

Which of the following is true of threats?

Accepted Answer

A)  They produce permanent change. 
B)  They invariably produce the action one wants. 
C)  They prevent creation of stress and tension. 
D)  They produce tension in a work place. 
E)  They foster better working relationships. 
A)  They produce permanent change. 
B)  They invariably produce the action one wants. 
C)  They prevent creation of stress and tension. 
D)  They produce tension in a work place. 
E)  They foster better working relationships.

Question 16

Good supervisors give their employees generic criteria and feedback using stock phrases to avoid de-motivating employees.

Accepted Answer

A) True 
 B)False

Question 17

Explain reasons why threats do not work in a message.

Accepted Answer

Threats do not work for the following re

Question 18

Linda Scott recently gave a presentation to college students on global warming.The presentation was appealing to the students because it incorporated lots of images and videos.However,the students found her logic of saying "Footballer David Beckham says global warming is a problem we should tackle immediately" was weak and irrational.Which of the following logical fallacies is Scott most likely to be making?

Accepted Answer

A)  Appeal to popularity 
B)  False cause 
C)  Weak analogy 
D)  Appeal to authority 
E)  False dichotomy 
A)  Appeal to popularity 
B)  False cause 
C)  Weak analogy 
D)  Appeal to authority 
E)  False dichotomy

Question 19

Which of the following guidelines should be followed while using a direct request?

Accepted Answer

A)  Explain benefits explicitly in the message 
B)  Overcome objections to make the request concrete 
C)  Avoid putting the main issue in the subject line 
D)  Simply ask for what is needed in the message 
E)  Challenge an audience by making them guess 
A)  Explain benefits explicitly in the message 
B)  Overcome objections to make the request concrete 
C)  Avoid putting the main issue in the subject line 
D)  Simply ask for what is needed in the message 
E)  Challenge an audience by making them guess

Question 20

It is important to choose a persuasive strategy only after one has identified the specific action one wants and the person who has the power to do it.

Accepted Answer

A) True 
 B)False

Which of the following points should be kept in mind while writing performance appraisals?

The body of a fund-raising me message must prove that the problem is massive and cannot be resolved.

Which of the following is true of behavioral economies?

A threat is an explicit or implied statement that someone will be punished if he or she does or does not do something.

With the help of an example,explain when a direct request pattern should be used in a message.

Which of the following best helps build emotional appeal?

While choosing a persuasive strategy,one should use a direct request pattern when the audience will do as one asks without any resistance.

Which of the following is an example of psychological description?

One should organize a persuasive direct request by asking immediately for the information or service one wants,even if it seems too abrupt.

Reports can be termed as persuasive messages if they recommend action.

What are some of the key points to remember while writing performance appraisals? Explain.

A good _____ gives a communicator 30 to 60 seconds to motivate an audience to read the rest of the message.

Which of the following is true of threats?

Good supervisors give their employees generic criteria and feedback using stock phrases to avoid de-motivating employees.

Explain reasons why threats do not work in a message.

Which of the following guidelines should be followed while using a direct request?

It is important to choose a persuasive strategy only after one has identified the specific action one wants and the person who has the power to do it.

Succeeding in Business Communication

Adapting Your Message to Your Audience

Building Goodwill

Navigating the Business Communication Environment

Planning, Composing, and Revising

Designing Documents

Communicating Across Cultures

Working and Writing in Teams

Sharing Informative and Positive Messages With Appropriate Technology

Delivering Negative Messages

Building Resumes

Writing Job Application Letters

Interviewing, writing Follow-Up Messages, and Succeeding in the Job

Planning and Researching Proposals and Reports

Creating Visuals and Data Displays

Writing Proposals and Progress Reports

Analysing Information and Writing Reports

Making Oral Presentations

Filters

Exam 11: Crafting Persuasive Messages

Which of the following points should be kept in mind while writing performance appraisals?

The body of a fund-raising me message must prove that the problem is massive and cannot be resolved.

Which of the following is true of behavioral economies?

A threat is an explicit or implied statement that someone will be punished if he or she does or does not do something.

With the help of an example,explain when a direct request pattern should be used in a message.

Which of the following best helps build emotional appeal?

While choosing a persuasive strategy,one should use a direct request pattern when the audience will do as one asks without any resistance.

Which of the following is an example of psychological description?

One should organize a persuasive direct request by asking immediately for the information or service one wants,even if it seems too abrupt.

Reports can be termed as persuasive messages if they recommend action.

What are some of the key points to remember while writing performance appraisals? Explain.

A good _____ gives a communicator 30 to 60 seconds to motivate an audience to read the rest of the message.

Which of the following is true of threats?

Good supervisors give their employees generic criteria and feedback using stock phrases to avoid de-motivating employees.

Explain reasons why threats do not work in a message.

Which of the following guidelines should be followed while using a direct request?

It is important to choose a persuasive strategy only after one has identified the specific action one wants and the person who has the power to do it.

Succeeding in Business Communication

Adapting Your Message to Your Audience

Building Goodwill

Navigating the Business Communication Environment

Planning, Composing, and Revising

Designing Documents

Communicating Across Cultures

Working and Writing in Teams

Sharing Informative and Positive Messages With Appropriate Technology

Delivering Negative Messages

Building Resumes

Writing Job Application Letters

Interviewing, writing Follow-Up Messages, and Succeeding in the Job

Planning and Researching Proposals and Reports

Creating Visuals and Data Displays

Writing Proposals and Progress Reports

Analysing Information and Writing Reports

Making Oral Presentations

Filters