Exam 3: Building Goodwill

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In order to avoid assigning blame in a negative situation,it is best to use active verbs.

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False

Raymond Wells needs to welcome the new sales executives at his organization and introduce them to the rest of the team.He does not know them well and are meeting them for the first time.When he introduces them to the team,his introduction sounds sexist.Which of the following did Wells most likely say?

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C

Bias-free language helps to sustain goodwill,is fair,and complies with the law.

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True

Emma Tate recently presented a progress report to her team members on a marketing project they have been working on.She prepared her presentation well ahead of time and included all details required for it to be a success.However,her audience did not respond well to it because it lacked you-attitude.Which of the following statements did Emma most likely make?

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James is an executive at fashion house,Shawn Hill.He recently received feedback from a corporate client that they liked their new eco-friendly line of clothing.James' colleague,Victor,already prepared an e-mail response for the client but James found the communication negative.Which of the following should James say in the e-mail which replaces the negative connotation with positive emphasis?

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Which of the following represents negative information in the best possible manner?

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John Perkins works as a human resource executive at a restaurant in London.He recently recruited a Food and Beverage Manager for their restaurant and while introducing the employees to him said,"Meet Mrs.Stephens,the waitress for the dine-in section." He figured that since he does not know whether she is married or not,it is safer to refer to her as Mrs.His statement was considered inappropriate by most staff in the restaurant.Explain what was wrong with Mr.Perkins' statement.

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A writer should talk about an audience's feelings because it helps bond better with them.

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What are the three main guidelines to be followed while organizing information to build goodwill in a message?

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Which of the following sentences carries the highest level of politeness?

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Sarah Lawson works at a luxury clothing brand.She needs to write to Loretta Franklin,a client with who she has over the years established a personal relationship.Which of the following should she use to address her client?

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Which of the following is an example of a non-sexist job title?

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_____ is an implied attitude of a communicator toward an audience.

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Which of the following does you-attitude focus on?

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Isabella Rodgers works as a sales manager at an insurance firm and needs to present a report for her team on their performance results.The team has underperformed and has not managed to reach the targets of the quarter.Which of the following would best help Isabella address the team using appropriate you-attitude?

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Lisa Dunn has been recently designated to work on the Palm Oil Campaign in Indonesia.She knows the campaign has been spanning over a period of three years and now needs to write to Barbara Hunt,the communications manager,for updates on the campaign till date.She has never interacted with Hunt before and understands that she has to go out of her way to source this information.What are some things Dunn needs to keep in mind while communicating with Hunt?

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While using positive emphasis,it is important to check that content is appropriate,sincere,and realistic.

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In order to create goodwill with content,it is best to avoid showing why information an audience did not ask for is important.

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Karen Holmes recently led a team on the "Campaign against Deforestation in Indonesia." The headquarters of her company in Amsterdam has now sent her a review on the project which criticizes the team work and communication strategies used.How should she communicate the review to her team members which makes them take the issue seriously and work on changes?

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When one does not know someone well,it is good to use first names to attempt to build a professional relationship.

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