Exam 2: Adapting Your Message to Your Audience

John Moreno is a technical writer who is working on a training manual to help new users learn the company's data management system.Employees will use the manual in training seminars taught by the company's trainers.The manual will also serve as an on-the-job reference.The trainers and system analysts who designed the computer system will need to offer their comments on Moreno's draft.What kind of an audience will the trainers be classified as?

What guidelines should be followed if the audience is not known to the presenter of a message?

It is more effective to use a written channel instead of an oral channel if one wants an immediate response from an audience.

Convincing the audience of a message's benefits involves two main steps of making sure that the benefit really will occur,and explaining it to the audience.

Which of the following is an example of demographic data?

Explain with an example,how knowing about the lifestyle of an audience helps in understanding the audience's needs.

Paul Jones,an eatery at New York's Central Park,attracts more customers than any other in that commercial hub.The marketing manager of the company says that the reason for such a wide customer base is because they appeal to the large working sub group in the area who are pressed for time.Which of the following objective features does Paul Jones most likely focus on that meets the needs of working sub group?

Jean Welch has recently started working as a copywriter at an advertising agency and has been asked by her manager to write a proposal for a client's social media campaign.This is the first time that Welch is going to present a proposal and understands that though the company's board of directors will not directly act on it,they will be paying careful attention to the interaction between her and the client.Which of the following audiences can the board of directors be categorized under?

What techniques can be effective when information presented in a message is new to an audience?

In a request which is time consuming or difficult,it is important to make the actions seem complex which will challenge an audience to take on the task.

Carlos Diaz works in the collections section of a bank's loan department,and is very efficient at writing professional,effective letters to customers whose accounts are overdue.The human resources department asks to use copies of some of his letters in a training course for new employees to show good examples of written documents.Under which of the following categories would these new employees be classified?

A good way to handle a negative audience is by using condescending or hostile phrases which will make them realize their mistake.

Esther Rhodes recently gave a presentation to a group of college students on "Impacts of Climate Change." However,the members in the audience did not see the message of the presentation as crucial.Which of the following will help Esther change their view to a more positive one?

Explain strategies to employ when writing a document that will serve as a detailed guide or contain instructions.

It is important to avoid using a salutation and close that remind an audience of their membership in a group if everyone in an audience shares the same experiences,goals,and values.

Amanda George needs to give a presentation on "Drug and Alcohol Abuse" to college students in Michigan.Before preparing the presentation,she analyzes the audience and realizes that the presentation needs to focus on the underlying patterns of the issue.In the presentation,she uses metaphors and case studies as examples of severe drug abuse cases.Which of the following types according to the Myers-Briggs Type Indicator is George's audience?

Naomi Moss,a sales executive at an insurance firm,is working on convincing a large corporate client to insure their employees.Though she knows that the task is a difficult one,she is keeping her focus on the objective to be achieved.Her motivation comes from an extrinsic factor and knows that she will succeed if she continues working at the current rate.Which of the following is most likely an extrinsic motivator that is inspiring Moss to make a sale?

It is important to keep a message as short and crisp as possible when an audience considers a message unimportant.

Andrea Griffins works in a flat organization and thus can directly communicate with the director or chief executive officer.

Sally and Ryan are working professionals and have hectic work schedules with no time for entertainment during weekdays.However,on Saturdays,they try out new restaurants and make sure that they unwind and ease out their week's stress over dinner.Which of the following would help a restaurant appeal to Sally and Ryan's requirements?