Exam 1: The Where, why, and How of Data Collection

When students are asked to list their age and the percentage of their college expenses that they pay for themselves,the type of data being collected is quantitative.

Data gathered from a structured interview is generally easier to analyze than data collected from an unstructured interview.

On a survey,the questions pertaining to the background of the respondent (age,gender,etc.)are referred to as demographic questions.

Flavors of ice cream (chocolate,vanilla,strawberry,etc.)are an example of nominal data.

A sampling plan that requires a person to interview 100 people as they exit a department store would most likely be:

A survey conducted by a local real estate agency asked respondents to indicate whether they preferred natural gas,electric,or oil furnaces for heating their home.The data collected for this variable would be of ordinal level.

When a marketing manager surveys a few of the customers for the purpose of drawing a conclusion about the entire list of customers,she is applying:

Open the data file on your CD-ROM called Computer Use.Indicate the level of data measurement for each variable in the data set.

Explain the difference between stratified random sampling and cluster random sampling.

Assuming that you are planning to collect data using an experiment,it will be very important to establish an appropriate survey design.

A manufacturing manager has developed a table that shows the average production volume each day for the past three weeks.The average production level is an example of a numerical measure.

When a survey is done you can always assume that non-respondents would have answered the same way as those who did respond.

The primary purpose of performing a pre-test when developing a telephone or mail survey is to make sure that the respondents can understand the questions and are able to provide meaningful responses.

The human resources department at a major high tech company recently conducted an employee satisfaction survey of 100 of its 3000 employees.Data were collected on such variables as age,gender,marital status,current salary,level of overall satisfaction on a scale from 1 to 5,number of years with the company,and job title.Which of the variables listed are considered to be ratio level data?

The high temperature is recorded each day for a period of 1 year.This is an example of:

In this course,the term business statistics refers to the set of tools and techniques that are used to convert information into meaningful data.

A sales manager has five salespeople.The following are the number of units sold by the five salespeople during the past week: {5,13,6,2,4}.Based on the data,the mean number of units sold was 6 units.

Which of the following statements is true?

On a survey,amount of education is recorded as some high school,high school graduate,some college,college graduate,etc.This is an example of ordinal data.

The human resources department at a major high tech company recently conducted an employee satisfaction survey of 100 of its 3,000 employees.Data were collected on such variables as age,gender,marital status,current salary,level of overall satisfaction on a scale from 1 to 5,number of years with the company,and job title.Which of the variables would be considered to be qualitative data?