Exam 4: Operations Strategy

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Goods and service features that differentiate one customer benefit package from another are called

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How do customers evaluate services differently from manufacturing, and what implications do these have for operations?

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The text uses McDonald's to exemplify Professor Terry Hill's Generic Strategy Framework. The operating design choices of resource scheduling, inventory placement and control and standardized operational and job procedures relate best to the corporate objective of

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In regard to ways customers evaluate services compared to their evaluation of goods, which of the following is not true?

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Which of the following is not generally considered a competitive priority?

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