Question 1

The customer benefit package that a firm designs is meant to appeal to all customers.

Accepted Answer

A) True 
 B)False

Question 2

With regard to the Lawn Care Company case study, explain how the (a) physical product (i.e., grass seed and fertilizer) and (b) lawn application service life cycles are related? What are the implications?

Accepted Answer

If you cover in class you can draw a pro

Question 3

An operations strategy provides the direction on which corporate strategy is based.

Accepted Answer

A) True 
 B)False

Question 4

What are competitive priorities? Provide some examples of how OM influences the five major types of competitive priorities.

Accepted Answer

Competitive priorities represent differe

Question 5

Using the Four Key Decision Loops in Professor Terry Hill's Generic Strategy Framework, which statement is true?

Accepted Answer

A) The four loops are highly integrated and require improvement cycles. 
B) The first loop ties strategy to operations. 
C) Operations has no input loop into corporate strategy or marketing strategy. 
D) Infrastructure decisions must come before marketing strategy decisions. 
A) The four loops are highly integrated and require improvement cycles. 
B) The first loop ties strategy to operations. 
C) Operations has no input loop into corporate strategy or marketing strategy. 
D) Infrastructure decisions must come before marketing strategy decisions.

Question 6

Regarding quality, which statement is not true?

Accepted Answer

A) Businesses offering premium quality goods usually have larger market share and are early entrants into their market. 
B) Quality is positively and significantly related to higher return on investment for almost all kinds of market situations. 
C) A strategy of quality improvement usually leads to increased market share but at a cost in terms of reduced short-run profits. 
D) High goods quality producers can usually excel by charging low prices. 
A) Businesses offering premium quality goods usually have larger market share and are early entrants into their market. 
B) Quality is positively and significantly related to higher return on investment for almost all kinds of market situations. 
C) A strategy of quality improvement usually leads to increased market share but at a cost in terms of reduced short-run profits. 
D) High goods quality producers can usually excel by charging low prices.

Question 7

Explain the difference between an order qualifier and an order winner. Provide some examples.

Accepted Answer

Basic customer expectationsdissatisfier

Question 8

The color and size of an iPod would be considered credence attributes.

Accepted Answer

A) True 
 B)False

Question 9

Families of goods or services having similar characteristics or methods of creation are called

Accepted Answer

A) Core competencies 
B) Corporate strategy 
C) Strategic business units 
D) Functional strategy 
A) Core competencies 
B) Corporate strategy 
C) Strategic business units 
D) Functional strategy

Question 10

With regard to the three types of attributes customers use in evaluating the quality of goods and services, a vacation would best be classified as high in

Accepted Answer

A) Search attributes 
B) Experience attributes 
C) Credence attributes 
D) Competitive advantage attributes 
A) Search attributes 
B) Experience attributes 
C) Credence attributes 
D) Competitive advantage attributes

Question 11

While it is generally difficult to change the structure of a value chain, operations managers can make strategic choices about technology and human resources.

Accepted Answer

A) True 
 B)False

Question 12

What do managers need to understand in order to create a sustainable competitive advantage?

Accepted Answer

Creating a competitive advantage require

Question 13

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with having a meal in a restaurant such as taste of the food and courtesy of the server would best be classified as

Accepted Answer

A) search attributes 
B) experience attributes 
C) credence attributes 
D) reflect attributes 
A) search attributes 
B) experience attributes 
C) credence attributes 
D) reflect attributes

Question 14

Explain Professor Hill's strategy development framework. What are the key elements of operations strategy within this framework?

Accepted Answer

This framework defines the essential ele

Question 15

Which of the following would not constitute an element of operations infrastructure?

Accepted Answer

A) Market segmentation 
B) Workforce 
C) Quality control 
D) Learning and innovation systems 
A) Market segmentation 
B) Workforce 
C) Quality control 
D) Learning and innovation systems

Question 16

____ attributes are most likely to be experienced by the customer when using estate planning services.

Accepted Answer

A) Search attributes 
B) Experience attributes 
C) Credence attributes 
D) Order winners 
A) Search attributes 
B) Experience attributes 
C) Credence attributes 
D) Order winners

Question 17

Southwest Airlines has gained competitive advantage by focusing on cost as a key competitive priority.

Accepted Answer

A) True 
 B)False

Question 18

Which one of the following statements is true with respect to McDonald's operations and strategy?

Accepted Answer

A) The #1 competitive priority is demand flexibility. 
B) Prof. Terry Hill's strategy framework cannot be applied to services such as McDonald's. 
C) There is only one standardized way (process) to make French fries in over 30,000 stores worldwide. 
D) McDonald's vision is to produce the world's best hamburger. 
A) The #1 competitive priority is demand flexibility. 
B) Prof. Terry Hill's strategy framework cannot be applied to services such as McDonald's. 
C) There is only one standardized way (process) to make French fries in over 30,000 stores worldwide. 
D) McDonald's vision is to produce the world's best hamburger.

Question 19

Professor Terry Hill's operations strategy framework provides a systems perspective of how operations is linked to corporate and marketing strategies.

Accepted Answer

A) True 
 B)False

Question 20

The infrastructure of an organization must support process choices and provide managers with timely and accurate information to make good decisions.

Accepted Answer

A) True 
 B)False

The customer benefit package that a firm designs is meant to appeal to all customers.

With regard to the Lawn Care Company case study, explain how the (a) physical product (i.e., grass seed and fertilizer) and (b) lawn application service life cycles are related? What are the implications?

An operations strategy provides the direction on which corporate strategy is based.

What are competitive priorities? Provide some examples of how OM influences the five major types of competitive priorities.

Using the Four Key Decision Loops in Professor Terry Hill's Generic Strategy Framework, which statement is true?

Regarding quality, which statement is not true?

Explain the difference between an order qualifier and an order winner. Provide some examples.

The color and size of an iPod would be considered credence attributes.

Families of goods or services having similar characteristics or methods of creation are called

With regard to the three types of attributes customers use in evaluating the quality of goods and services, a vacation would best be classified as high in

While it is generally difficult to change the structure of a value chain, operations managers can make strategic choices about technology and human resources.

What do managers need to understand in order to create a sustainable competitive advantage?

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with having a meal in a restaurant such as taste of the food and courtesy of the server would best be classified as

Explain Professor Hill's strategy development framework. What are the key elements of operations strategy within this framework?

Which of the following would not constitute an element of operations infrastructure?

____ attributes are most likely to be experienced by the customer when using estate planning services.

Southwest Airlines has gained competitive advantage by focusing on cost as a key competitive priority.

Which one of the following statements is true with respect to McDonald's operations and strategy?

Professor Terry Hill's operations strategy framework provides a systems perspective of how operations is linked to corporate and marketing strategies.

The infrastructure of an organization must support process choices and provide managers with timely and accurate information to make good decisions.

Goods, Services, and Operations Management

Value Chains

Measuring Performance in Operations

Technology and Operations Management

Goods and Service Design

Process Selection, Design, and Analysis

Facility and Work Design

Supply Chain Design

Capacity Management

Forecasting and Demand Planning

Managing Inventories

Resource Management

Operations Scheduling and Sequencing

Quality Management

Quality Control and Spc

Lean Operating Systems

Project Management

Filters

Exam 4: Operations Strategy

The customer benefit package that a firm designs is meant to appeal to all customers.

With regard to the Lawn Care Company case study, explain how the (a) physical product (i.e., grass seed and fertilizer) and (b) lawn application service life cycles are related? What are the implications?

An operations strategy provides the direction on which corporate strategy is based.

What are competitive priorities? Provide some examples of how OM influences the five major types of competitive priorities.

Using the Four Key Decision Loops in Professor Terry Hill's Generic Strategy Framework, which statement is true?

Regarding quality, which statement is not true?

Explain the difference between an order qualifier and an order winner. Provide some examples.

The color and size of an iPod would be considered credence attributes.

Families of goods or services having similar characteristics or methods of creation are called

With regard to the three types of attributes customers use in evaluating the quality of goods and services, a vacation would best be classified as high in

While it is generally difficult to change the structure of a value chain, operations managers can make strategic choices about technology and human resources.

What do managers need to understand in order to create a sustainable competitive advantage?

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with having a meal in a restaurant such as taste of the food and courtesy of the server would best be classified as

Explain Professor Hill's strategy development framework. What are the key elements of operations strategy within this framework?

Which of the following would not constitute an element of operations infrastructure?

____ attributes are most likely to be experienced by the customer when using estate planning services.

Southwest Airlines has gained competitive advantage by focusing on cost as a key competitive priority.

Which one of the following statements is true with respect to McDonald's operations and strategy?

Professor Terry Hill's operations strategy framework provides a systems perspective of how operations is linked to corporate and marketing strategies.

The infrastructure of an organization must support process choices and provide managers with timely and accurate information to make good decisions.

Goods, Services, and Operations Management

Value Chains

Measuring Performance in Operations

Technology and Operations Management

Goods and Service Design

Process Selection, Design, and Analysis

Facility and Work Design

Supply Chain Design

Capacity Management

Forecasting and Demand Planning

Managing Inventories

Resource Management

Operations Scheduling and Sequencing

Quality Management

Quality Control and Spc

Lean Operating Systems

Project Management

Filters