Exam 14: Decision making

The consumer's experience with a product plays a major role in the _____ stage of the model of consumer decision making.

_____ decision rules do not allow consumers to balance positive evaluations of a brand on one attribute against a negative evaluation on some other attribute.

What determines whether or not a situation represents a decision?

When consumers place less emphasis on pre-purchase search, they are most likely following the _____ of the consumer decision-making process.

One criticism of the economic model of decision making is that it assumes that consumers have sufficient accurate information and an adequate degree of involvement or motivation to make perfect decisions.

Which of the following is not part of the process stage of the model of consumer decision making?

A strategy employed by shoppers to save money on frequently purchased items they would buy anyway classifies shoppers as:

The consumer-related model of decision making which places the most focus on the process of alternative evaluation is the:

When consumers engage in smart shopping, they are:

The selection of an action from two or more alternative choices describes a(n):

Pre-purchase search begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product.

Impulsive purchases would be best explained by the model of decision making known as the:

A firm that had developed an innovative new product would hope to trigger a consumer's:

Betty was not happy to rely on public transport as she could not afford a car. In terms of problem recognition, this suggests that she is in a(n):

Which of the following factors is not likely to increase pre-purchase search?

The uncertainty of a purchase and its consequences are the primary elements of the concept of:

When problem recognition is triggered for a consumer because a product fails to perform satisfactorily, this is known as the consumer's:

The amount of external search depends on the previous knowledge and experience of the consumer, the ______ involved in the decision, and other factors related to the information itself.

When considering marketing inputs in the model of consumer decision making, marketers must pay the most attention to the message's:

In consumer behaviour, there are four views of consumer decision making. Identify and describe two of these models and outline some of the criticisms (if any) they have received.