Question 1

Modification to the traditional family life cycle model was caused by:

Accepted Answer

A)  couples getting married later. 
B)  couples getting divorced. 
C)  couples remaining childless. 
D)  all of the above. 
A)  couples getting married later. 
B)  couples getting divorced. 
C)  couples remaining childless. 
D)  all of the above. D

Question 2

Which of the following is not a basic function provided by the family?

Accepted Answer

A)  Economic well-being. 
B)  Emotional support. 
C)  Sense of self. 
D)  Family lifestyles. 
A)  Economic well-being. 
B)  Emotional support. 
C)  Sense of self. 
D)  Family lifestyles. C

Question 3

While marketers recognise the family as the basic decision-making unit, they most frequently examine the attitudes and behaviours of the one family member whom they believe to be the decider.

Accepted Answer

A) True 
 B)False  True

Question 4

The emphasis on spending quality time is an aspect of the family function of:

Accepted Answer

A)  economic well-being. 
B)  child rearing. 
C)  emotional support. 
D)  family lifestyles. 
A)  economic well-being. 
B)  child rearing. 
C)  emotional support. 
D)  family lifestyles.

Question 5

Why are children an important part of the household when it comes to family decision-making? From your own experience, provide an example of where a child had a significant bearing in the parents' purchase decision.

Accepted Answer

As soon as a child possesses the basic c

Question 6

What are the four basic functions of the family?

Accepted Answer

The family performs four basic functions

Question 7

Sam and Donna can't agree on where to go out to eat. Sam suggests that if Donna agrees to Sam's choice, then afterward they will go see the movie of Donna's choice. Sam's offer constitutes the influence strategy of:

Accepted Answer

A)  reward. 
B)  impression. 
C)  legitimacy. 
D)  expert. 
A)  reward. 
B)  impression. 
C)  legitimacy. 
D)  expert.

Question 8

What determines the difference between a couple-only family and a nuclear family?

Accepted Answer

A)  Whether or not the couple has purchased a home. 
B)  Whether or not at least one grandparent is living with them. 
C)  Whether or not they have been married at least five years. 
D)  Whether or not they have had at least one child. 
A)  Whether or not the couple has purchased a home. 
B)  Whether or not at least one grandparent is living with them. 
C)  Whether or not they have been married at least five years. 
D)  Whether or not they have had at least one child.

Question 9

Research shows that children between the ages of one to three:

Accepted Answer

A)  do not understand TV commercials. 
B)  understand TV commercials. 
C)  can distinguish between TV content and advertisements. 
D)  both (b) and (c). 
A)  do not understand TV commercials. 
B)  understand TV commercials. 
C)  can distinguish between TV content and advertisements. 
D)  both (b) and (c).

Question 10

When considering the economic support provided by family, which of the following statements would be false?

Accepted Answer

A)  Men and women are increasingly sharing the economic role in the family. 
B)  Teenagers do not typically contribute to the family financially. 
C)  The family is formed primarily for economic security. 
D)  The majority of women are employed outside the home. 
A)  Men and women are increasingly sharing the economic role in the family. 
B)  Teenagers do not typically contribute to the family financially. 
C)  The family is formed primarily for economic security. 
D)  The majority of women are employed outside the home.

Question 11

Family members' upbringing, experience, education level, TV viewing habits, computer literacy and entertainment preferences are all aspects of their:

Accepted Answer

A)  culture. 
B)  values. 
C)  lifestyle. 
D)  norms. 
A)  culture. 
B)  values. 
C)  lifestyle. 
D)  norms.

Question 12

The traditional family life cycle does not recognise the possibility of:

Accepted Answer

A)  marriage. 
B)  having children. 
C)  death. 
D)  divorce. 
A)  marriage. 
B)  having children. 
C)  death. 
D)  divorce.

Question 13

The extent that children will successfully influence parents' purchases will be determined by their success in the:

Accepted Answer

A)  user versus decider situation. 
B)  user versus purchaser situation. 
C)  purchaser versus decider situation. 
D)  influence versus yield situation. 
A)  user versus decider situation. 
B)  user versus purchaser situation. 
C)  purchaser versus decider situation. 
D)  influence versus yield situation.

Question 14

Although families are sometimes referred to as households, not all households are families.

Accepted Answer

A) True 
 B)False

Question 15

Makers of upmarket products for mature consumers may find that they tend to lose many of their customers when those customers move into the traditional family life cycle stage known as:

Accepted Answer

A)  young marrieds. 
B)  post-parenthood. 
C)  young singles 
D)  dissolution. 
A)  young marrieds. 
B)  post-parenthood. 
C)  young singles 
D)  dissolution.

Question 16

Describe six out of the eight distinct roles identified in family decision making.

Accepted Answer

Students can pick any six from the follo

Question 17

______ on consumer behaviour are stronger for convenience goods, has a similar effect across males and females, and declines with ageing.

Accepted Answer

A)  Adult socialisation effects 
B)  Peer socialisation effects 
C)  Intergenerational effects 
D)  Intragenerational effects 
A)  Adult socialisation effects 
B)  Peer socialisation effects 
C)  Intergenerational effects 
D)  Intragenerational effects

Question 18

In the family decision-making process, preparers are family members who make the actual purchase of a particular product.

Accepted Answer

A) True 
 B)False

Question 19

The fact that the socialisation process is an ongoing process is recognised by the concept of:

Accepted Answer

A)  manipulated socialisation. 
B)  adult consumer socialisation. 
C)  indirect socialisation. 
D)  direct socialisation. 
A)  manipulated socialisation. 
B)  adult consumer socialisation. 
C)  indirect socialisation. 
D)  direct socialisation.

Question 20

The argument that 'I bring in most of the money, so I should choose the car' would be most consistent with the influence strategy of:

Accepted Answer

A)  expert. 
B)  bargaining. 
C)  legitimacy. 
D)  reward. 
A)  expert. 
B)  bargaining. 
C)  legitimacy. 
D)  reward.

Modification to the traditional family life cycle model was caused by:

Which of the following is not a basic function provided by the family?

While marketers recognise the family as the basic decision-making unit, they most frequently examine the attitudes and behaviours of the one family member whom they believe to be the decider.

The emphasis on spending quality time is an aspect of the family function of:

Why are children an important part of the household when it comes to family decision-making? From your own experience, provide an example of where a child had a significant bearing in the parents' purchase decision.

What are the four basic functions of the family?

Sam and Donna can't agree on where to go out to eat. Sam suggests that if Donna agrees to Sam's choice, then afterward they will go see the movie of Donna's choice. Sam's offer constitutes the influence strategy of:

What determines the difference between a couple-only family and a nuclear family?

Research shows that children between the ages of one to three:

When considering the economic support provided by family, which of the following statements would be false?

Family members' upbringing, experience, education level, TV viewing habits, computer literacy and entertainment preferences are all aspects of their:

The traditional family life cycle does not recognise the possibility of:

The extent that children will successfully influence parents' purchases will be determined by their success in the:

Although families are sometimes referred to as households, not all households are families.

Makers of upmarket products for mature consumers may find that they tend to lose many of their customers when those customers move into the traditional family life cycle stage known as:

Describe six out of the eight distinct roles identified in family decision making.

______ on consumer behaviour are stronger for convenience goods, has a similar effect across males and females, and declines with ageing.

In the family decision-making process, preparers are family members who make the actual purchase of a particular product.

The fact that the socialisation process is an ongoing process is recognised by the concept of:

The argument that 'I bring in most of the money, so I should choose the car' would be most consistent with the influence strategy of:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 9: The family

Modification to the traditional family life cycle model was caused by:

Which of the following is not a basic function provided by the family?

While marketers recognise the family as the basic decision-making unit, they most frequently examine the attitudes and behaviours of the one family member whom they believe to be the decider.

The emphasis on spending quality time is an aspect of the family function of:

Why are children an important part of the household when it comes to family decision-making? From your own experience, provide an example of where a child had a significant bearing in the parents' purchase decision.

What are the four basic functions of the family?

Sam and Donna can't agree on where to go out to eat. Sam suggests that if Donna agrees to Sam's choice, then afterward they will go see the movie of Donna's choice. Sam's offer constitutes the influence strategy of:

What determines the difference between a couple-only family and a nuclear family?

Research shows that children between the ages of one to three:

When considering the economic support provided by family, which of the following statements would be false?

Family members' upbringing, experience, education level, TV viewing habits, computer literacy and entertainment preferences are all aspects of their:

The traditional family life cycle does not recognise the possibility of:

The extent that children will successfully influence parents' purchases will be determined by their success in the:

Although families are sometimes referred to as households, not all households are families.

Makers of upmarket products for mature consumers may find that they tend to lose many of their customers when those customers move into the traditional family life cycle stage known as:

Describe six out of the eight distinct roles identified in family decision making.

______ on consumer behaviour are stronger for convenience goods, has a similar effect across males and females, and declines with ageing.

In the family decision-making process, preparers are family members who make the actual purchase of a particular product.

The fact that the socialisation process is an ongoing process is recognised by the concept of:

The argument that 'I bring in most of the money, so I should choose the car' would be most consistent with the influence strategy of:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters