Question 1

When the Gillette MACH3 razor was introduced, it lacked compatibility with existing usage patterns.

Accepted Answer

A) True 
 B)False  False

Question 2

A market-oriented approach to defining innovation judges the newness of a product in terms of how quickly a new product can recoup its development costs.

Accepted Answer

A) True 
 B)False  False

Question 3

The framework for exploring consumer acceptance of new products is drawn from the area of research known as the diffusion of innovations.

Accepted Answer

A) True 
 B)False  True

Question 4

The greater the opportunity to try a new product, the easier it is for consumers to evaluate it and ultimately adopt it. This refers to:

Accepted Answer

A)  trialability. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
A)  trialability. 
B)  compatibility. 
C)  observability. 
D)  complexity.

Question 5

Which of the following is not one of the basic elements of the diffusion of innovations process?

Accepted Answer

A)  The innovation. 
B)  The channels of communication. 
C)  The social system. 
D)  The political system. 
A)  The innovation. 
B)  The channels of communication. 
C)  The social system. 
D)  The political system.

Question 6

The degree to which a new product is capable of being tried on a limited basis defines its:

Accepted Answer

A)  trialability. 
B)  observability. 
C)  relative advantage. 
D)  complexity. 
A)  trialability. 
B)  observability. 
C)  relative advantage. 
D)  complexity.

Question 7

Discontinuous innovation is:

Accepted Answer

A)  not disruptive with regards to established patterns of consumption, but does alter established behaviour patterns. 
B)  slightly disruptive with regards to new patterns of consumption, but still does not alter established behaviour patterns. 
C)  slightly disruptive with regards to established patterns of consumption, but still does not alter established behaviour patterns. 
D)  not disruptive. 
A)  not disruptive with regards to established patterns of consumption, but does alter established behaviour patterns. 
B)  slightly disruptive with regards to new patterns of consumption, but still does not alter established behaviour patterns. 
C)  slightly disruptive with regards to established patterns of consumption, but still does not alter established behaviour patterns. 
D)  not disruptive.

Question 8

When a new product is first revealed to a consumer, this is the stage of the adoption process known as:

Accepted Answer

A)  interest. 
B)  awareness. 
C)  evaluation. 
D)  media attention. 
A)  interest. 
B)  awareness. 
C)  evaluation. 
D)  media attention.

Question 9

Social risk and time risk are not part of the seven types of risk relating to the adoption of high-tech products.

Accepted Answer

A) True 
 B)False

Question 10

What are 'adopter categories'? Describe them in detail. What are the problems with this classification of 'adopters'?

Accepted Answer

The concept of adopter categories involv

Question 11

Interpersonal sources tend to be most valuable for creating initial product awareness; however, as the purchase decision progresses, the relative importance of these sources declines whilst the relative importance of the mass media increases.

Accepted Answer

A) True 
 B)False

Question 12

The Gillette MACH3 razor was adopted quickly because of its:

Accepted Answer

A)  lower price. 
B)  compatibility. 
C)  observability. 
D)  complexity. 
A)  lower price. 
B)  compatibility. 
C)  observability. 
D)  complexity.

Question 13

The rate of adoption is concerned with how long it takes for a new product to be adopted by members of a social system.

Accepted Answer

A) True 
 B)False

Question 14

The study of the various stages of product acceptance or rejection is:

Accepted Answer

A)  acceptance. 
B)  trial. 
C)  adoption. 
D)  product use. 
A)  acceptance. 
B)  trial. 
C)  adoption. 
D)  product use.

Question 15

Consumer publications such as Choice are more likely to be consulted when the product lacks trialability.

Accepted Answer

A) True 
 B)False

Question 16

The late majority of consumers in the adoption process comprise _____ per cent of the population.

Accepted Answer

A)  2.5 
B)  13.5 
C)  34 
D)  16 
A)  2.5 
B)  13.5 
C)  34 
D)  16

Question 17

A _____ has the least disruptive influence on established patterns of consumption. It involves the introduction of a modified product rather than a totally new product.

Accepted Answer

A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  modified innovation 
A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  modified innovation

Question 18

The acceptance of convenience food such as frozen potato chips is generally due to their ease of preparation and use. This is an example of the issue of:

Accepted Answer

A)  compatibility. 
B)  relative advantage. 
C)  complexity. 
D)  observability. 
A)  compatibility. 
B)  relative advantage. 
C)  complexity. 
D)  observability.

Question 19

A _____ compels consumers to adopt a new behaviour pattern.

Accepted Answer

A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  modified innovation 
A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  modified innovation

Question 20

Relative advantage is:

Accepted Answer

A)  The degree to which potential consumers perceive a new product as superior to existing substitutes. 
B)  The degree to which potential consumers perceive a new product as inferior to existing substitutes. 
C)  The degree to which potential consumers feel that a new product is consistent with their present needs, values and practices. 
D)  The degree to which a new product is difficult to understand or use. 
A)  The degree to which potential consumers perceive a new product as superior to existing substitutes. 
B)  The degree to which potential consumers perceive a new product as inferior to existing substitutes. 
C)  The degree to which potential consumers feel that a new product is consistent with their present needs, values and practices. 
D)  The degree to which a new product is difficult to understand or use.

When the Gillette MACH3 razor was introduced, it lacked compatibility with existing usage patterns.

A market-oriented approach to defining innovation judges the newness of a product in terms of how quickly a new product can recoup its development costs.

The framework for exploring consumer acceptance of new products is drawn from the area of research known as the diffusion of innovations.

The greater the opportunity to try a new product, the easier it is for consumers to evaluate it and ultimately adopt it. This refers to:

Which of the following is not one of the basic elements of the diffusion of innovations process?

The degree to which a new product is capable of being tried on a limited basis defines its:

Discontinuous innovation is:

When a new product is first revealed to a consumer, this is the stage of the adoption process known as:

Social risk and time risk are not part of the seven types of risk relating to the adoption of high-tech products.

What are 'adopter categories'? Describe them in detail. What are the problems with this classification of 'adopters'?

Interpersonal sources tend to be most valuable for creating initial product awareness; however, as the purchase decision progresses, the relative importance of these sources declines whilst the relative importance of the mass media increases.

The Gillette MACH3 razor was adopted quickly because of its:

The rate of adoption is concerned with how long it takes for a new product to be adopted by members of a social system.

The study of the various stages of product acceptance or rejection is:

Consumer publications such as Choice are more likely to be consulted when the product lacks trialability.

The late majority of consumers in the adoption process comprise _____ per cent of the population.

A _____ has the least disruptive influence on established patterns of consumption. It involves the introduction of a modified product rather than a totally new product.

The acceptance of convenience food such as frozen potato chips is generally due to their ease of preparation and use. This is an example of the issue of:

A _____ compels consumers to adopt a new behaviour pattern.

Relative advantage is:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Public policy and consumer protection

Filters

Exam 15: Consumer influence and diffusion of innovations

When the Gillette MACH3 razor was introduced, it lacked compatibility with existing usage patterns.

A market-oriented approach to defining innovation judges the newness of a product in terms of how quickly a new product can recoup its development costs.

The framework for exploring consumer acceptance of new products is drawn from the area of research known as the diffusion of innovations.

The greater the opportunity to try a new product, the easier it is for consumers to evaluate it and ultimately adopt it. This refers to:

Which of the following is not one of the basic elements of the diffusion of innovations process?

The degree to which a new product is capable of being tried on a limited basis defines its:

Discontinuous innovation is:

When a new product is first revealed to a consumer, this is the stage of the adoption process known as:

Social risk and time risk are not part of the seven types of risk relating to the adoption of high-tech products.

What are 'adopter categories'? Describe them in detail. What are the problems with this classification of 'adopters'?

Interpersonal sources tend to be most valuable for creating initial product awareness; however, as the purchase decision progresses, the relative importance of these sources declines whilst the relative importance of the mass media increases.

The Gillette MACH3 razor was adopted quickly because of its:

The rate of adoption is concerned with how long it takes for a new product to be adopted by members of a social system.

The study of the various stages of product acceptance or rejection is:

Consumer publications such as Choice are more likely to be consulted when the product lacks trialability.

The late majority of consumers in the adoption process comprise _____ per cent of the population.

A _____ has the least disruptive influence on established patterns of consumption. It involves the introduction of a modified product rather than a totally new product.

The acceptance of convenience food such as frozen potato chips is generally due to their ease of preparation and use. This is an example of the issue of:

A _____ compels consumers to adopt a new behaviour pattern.

Relative advantage is:

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Public policy and consumer protection

Filters