Question 1

In order to reduce the impact of consumer activism, businesses can employ the following strategies except:

Accepted Answer

A)  improving product quality, expanding services, lowering prices, modifying advertising claims and eliminating the causes of consumer dissatisfaction. 
B)  being proactive by initiating an active consumer education program. 
C)  increasing the number of free giveaways in their promotions. 
D)  cooperating with government agencies, non-profit organisations and consumer groups. 
A)  improving product quality, expanding services, lowering prices, modifying advertising claims and eliminating the causes of consumer dissatisfaction. 
B)  being proactive by initiating an active consumer education program. 
C)  increasing the number of free giveaways in their promotions. 
D)  cooperating with government agencies, non-profit organisations and consumer groups. C

Question 2

When McDonalds changed their packaging from polystyrene to recyclable cardboard and paper in the 1990s, McDonalds was practicing green marketing.

Accepted Answer

A) True 
 B)False  True

Question 3

Manufacturing inflammable stuffed animals is an example of unethical consumer practices.

Accepted Answer

A) True 
 B)False  False

Question 4

Of all the classifications of deception, _____ can be the most subtle and difficult to determine.

Accepted Answer

A)  deceptive discrepancy 
B)  unfair discrepancy 
C)  claim/fact discrepancy 
D)  claim/belief discrepancy 
A)  deceptive discrepancy 
B)  unfair discrepancy 
C)  claim/fact discrepancy 
D)  claim/belief discrepancy

Question 5

Organisations have found that ethical and socially responsible behaviour results in a _____ and _____.

Accepted Answer

A)  larger customer base; effective advertising 
B)  larger customer base; favourable image 
C)  favourable image; increased sales 
D)  high profit margin; effective advertising 
A)  larger customer base; effective advertising 
B)  larger customer base; favourable image 
C)  favourable image; increased sales 
D)  high profit margin; effective advertising

Question 6

As she was putting away the groceries from a recent shopping trip, Sally noticed that her favourite cereal suddenly had fifty grams less in the box even though the price and box had remained the same size. This is an example of:

Accepted Answer

A)  misleading advertising. 
B)  misleading labelling. 
C)  packaging-to-price deception. 
D)  exploitative advertising. 
A)  misleading advertising. 
B)  misleading labelling. 
C)  packaging-to-price deception. 
D)  exploitative advertising.

Question 7

The area of research that has been said to 'present the best of all possible worlds to the research scholar' is:

Accepted Answer

A)  new product development research. 
B)  consumer needs research. 
C)  consumer information research. 
D)  social policy research. 
A)  new product development research. 
B)  consumer needs research. 
C)  consumer information research. 
D)  social policy research.

Question 8

Identify and describe the types of intervention that governments use in the interest of protecting the public from the practices of marketing firms.
-1. Regulation
2. Consumer education 
3. Encouragement of industry self-regulation
4. Incentives
5. Complaints handling

Accepted Answer

In relation to marketing and public poli

Question 9

Industry-wide self-regulation is attractive because:

Accepted Answer

A)  it is more cost effective. 
B)  it is in every member's best interests 
C)  it favours marketers. 
D)  all of the above. 
A)  it is more cost effective. 
B)  it is in every member's best interests 
C)  it favours marketers. 
D)  all of the above.

Question 10

The best defence against possible marketing abuse for consumers is:

Accepted Answer

A)  protective legislation. 
B)  better government policy. 
C)  protective regulation. 
D)  better product knowledge. 
A)  protective legislation. 
B)  better government policy. 
C)  protective regulation. 
D)  better product knowledge.

Question 11

A)What are 'masked marketing' practices? 
B)Describe some of the types employed.

Accepted Answer

A)Masked marketing (also known as covert

Question 12

Consumer-related legislation is administered by:

Accepted Answer

A)  Australian Competition and Consumer Commission. 
B)  Australian Securities and Investments Commission. 
C)  Australian Taxation Office. 
D)  Office of Fair Trading. 
A)  Australian Competition and Consumer Commission. 
B)  Australian Securities and Investments Commission. 
C)  Australian Taxation Office. 
D)  Office of Fair Trading.

Question 13

Which of the following is not conduct deemed unconscionable?

Accepted Answer

A)  High-pressure sales techniques. 
B)  Harassment. 
C)  Direct selling. 
D)  Taking advantage of people who have language difficulties. 
A)  High-pressure sales techniques. 
B)  Harassment. 
C)  Direct selling. 
D)  Taking advantage of people who have language difficulties.

Question 14

Whyme Electrical Discounts advertises a TV that has had a large price reduction from a phoney high list price. Whyme Electrical Discounts is practicing deceptive pricing.

Accepted Answer

A) True 
 B)False

Question 15

The major thrust of trade practices legislation, from a consumer perspective, comes from its protection of marketing firms against product liability concerns.

Accepted Answer

A) True 
 B)False

Question 16

The strongest form of governmental intervention into public policy is:

Accepted Answer

A)  regulation. 
B)  consumer education. 
C)  the provision of incentives. 
D)  promotional constraints. 
A)  regulation. 
B)  consumer education. 
C)  the provision of incentives. 
D)  promotional constraints.

Question 17

Fuzz's advertisements for its candy bar emphasise that it is made with all natural ingredients. Although they don't say it, they imply that the candy bar is healthy for you even though it is extremely high in kilojoules, sugar and fat. Fuzz would be guilty of the noted classification of deception by using a(n):

Accepted Answer

A)  claim/belief discrepancy. 
B)  unfair discrepancy. 
C)  claim/fact discrepancy. 
D)  unconscionable lie. 
A)  claim/belief discrepancy. 
B)  unfair discrepancy. 
C)  claim/fact discrepancy. 
D)  unconscionable lie.

Question 18

A highly ethical corporate environment encourages unethical practices such as misleading conduct of their employees.

Accepted Answer

A) True 
 B)False

Question 19

What has been recognised as a cause for growing concern among policymakers at every level of government is:

Accepted Answer

A)  increasing imports. 
B)  increased competition. 
C)  maturing markets. 
D)  marketing abuses. 
A)  increasing imports. 
B)  increased competition. 
C)  maturing markets. 
D)  marketing abuses.

Question 20

Packaging and labelling issues, especially labelling related to food products, are major areas of public policy. Define 'packaging-to-price' deceptions. What is the value of 'nutritional flags' in relation to food labelling? Give some examples.

Accepted Answer

Deceptive practices are an attempt by ma

In order to reduce the impact of consumer activism, businesses can employ the following strategies except:

When McDonalds changed their packaging from polystyrene to recyclable cardboard and paper in the 1990s, McDonalds was practicing green marketing.

Manufacturing inflammable stuffed animals is an example of unethical consumer practices.

Of all the classifications of deception, _____ can be the most subtle and difficult to determine.

Organisations have found that ethical and socially responsible behaviour results in a _ and _.

As she was putting away the groceries from a recent shopping trip, Sally noticed that her favourite cereal suddenly had fifty grams less in the box even though the price and box had remained the same size. This is an example of:

The area of research that has been said to 'present the best of all possible worlds to the research scholar' is:

Identify and describe the types of intervention that governments use in the interest of protecting the public from the practices of marketing firms. -1. Regulation 2. Consumer education 3. Encouragement of industry self-regulation 4. Incentives 5. Complaints handling

Industry-wide self-regulation is attractive because:

The best defence against possible marketing abuse for consumers is:

A)What are 'masked marketing' practices? B)Describe some of the types employed.

Consumer-related legislation is administered by:

Which of the following is not conduct deemed unconscionable?

Whyme Electrical Discounts advertises a TV that has had a large price reduction from a phoney high list price. Whyme Electrical Discounts is practicing deceptive pricing.

The major thrust of trade practices legislation, from a consumer perspective, comes from its protection of marketing firms against product liability concerns.

The strongest form of governmental intervention into public policy is:

A highly ethical corporate environment encourages unethical practices such as misleading conduct of their employees.

What has been recognised as a cause for growing concern among policymakers at every level of government is:

Packaging and labelling issues, especially labelling related to food products, are major areas of public policy. Define 'packaging-to-price' deceptions. What is the value of 'nutritional flags' in relation to food labelling? Give some examples.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Filters

Exam 16: Public policy and consumer protection

In order to reduce the impact of consumer activism, businesses can employ the following strategies except:

When McDonalds changed their packaging from polystyrene to recyclable cardboard and paper in the 1990s, McDonalds was practicing green marketing.

Manufacturing inflammable stuffed animals is an example of unethical consumer practices.

Of all the classifications of deception, _____ can be the most subtle and difficult to determine.

Organisations have found that ethical and socially responsible behaviour results in a _____ and _____.

As she was putting away the groceries from a recent shopping trip, Sally noticed that her favourite cereal suddenly had fifty grams less in the box even though the price and box had remained the same size. This is an example of:

The area of research that has been said to 'present the best of all possible worlds to the research scholar' is:

Identify and describe the types of intervention that governments use in the interest of protecting the public from the practices of marketing firms. -1. Regulation 2. Consumer education 3. Encouragement of industry self-regulation 4. Incentives 5. Complaints handling

Industry-wide self-regulation is attractive because:

The best defence against possible marketing abuse for consumers is:

A)What are 'masked marketing' practices? B)Describe some of the types employed.

Consumer-related legislation is administered by:

Which of the following is not conduct deemed unconscionable?

Whyme Electrical Discounts advertises a TV that has had a large price reduction from a phoney high list price. Whyme Electrical Discounts is practicing deceptive pricing.

The major thrust of trade practices legislation, from a consumer perspective, comes from its protection of marketing firms against product liability concerns.

The strongest form of governmental intervention into public policy is:

A highly ethical corporate environment encourages unethical practices such as misleading conduct of their employees.

What has been recognised as a cause for growing concern among policymakers at every level of government is:

Packaging and labelling issues, especially labelling related to food products, are major areas of public policy. Define 'packaging-to-price' deceptions. What is the value of 'nutritional flags' in relation to food labelling? Give some examples.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

The influence of culture on consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Filters

Organisations have found that ethical and socially responsible behaviour results in a _ and _.