Question 1

_____ is when adults and older siblings teach a young family member 'how to behave'.

Accepted Answer

A)  Formal learning 
B)  Technical learning 
C)  Peer learning 
D)  Informal learning 
A)  Formal learning 
B)  Technical learning 
C)  Peer learning 
D)  Informal learning A

Question 2

Informal learning occurs when adults and older siblings teach a young family member 'how to behave'.

Accepted Answer

A) True 
 B)False  False

Question 3

A symbol is anything that stands for something else.

Accepted Answer

A) True 
 B)False  True

Question 4

A)What is the difference between enculturation and acculturation? Which is most important to marketers and why?
B)Give an example of a person’s enculturation and another example of acculturation.

Accepted Answer

A)When discussing the acquisition of cul

Question 5

Cultural beliefs, values and customs continue to be followed as long as they yield satisfaction.

Accepted Answer

A) True 
 B)False

Question 6

Six core values for services have been identified: consistency, timeliness, effectiveness, efficiency, ease and responsiveness. Explain these values and provide examples of each.

Accepted Answer

Consistency
This involves the concepts o

Question 7

The core Australian value of 'Something-Better' can best be characterised by people who are very competitive, seeking to clinch a bigger, better deal that will develop a little bit more to help pay off an excessive mortgage on the new family home.

Accepted Answer

A) True 
 B)False

Question 8

A core value would be differentiated from a short-term trend primarily through the identified criteria of:

Accepted Answer

A)  pervasiveness. 
B)  influence. 
C)  consumer relation. 
D)  endurement. 
A)  pervasiveness. 
B)  influence. 
C)  consumer relation. 
D)  endurement.

Question 9

When achieving a particular goal serves as its own direct reward, it is called:

Accepted Answer

A)  success. 
B)  obtainment. 
C)  realisation. 
D)  achievement. 
A)  success. 
B)  obtainment. 
C)  realisation. 
D)  achievement.

Question 10

A _____ is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

Accepted Answer

A)  symbol 
B)  cue 
C)  custom 
D)  ritual 
A)  symbol 
B)  cue 
C)  custom 
D)  ritual

Question 11

The capacity for people to share values, experience and customs would not be possible without a:

Accepted Answer

A)  common ritual. 
B)  cultural attachment. 
C)  common language. 
D)  shared meaning. 
A)  common ritual. 
B)  cultural attachment. 
C)  common language. 
D)  shared meaning.

Question 12

The giving of flowers and a card to a loved one on St. Valentine's Day is a form of a ritual.

Accepted Answer

A) True 
 B)False

Question 13

The 'golden arches' of McDonald's are a(n):

Accepted Answer

A)  cultural attachment. 
B)  shared meaning. 
C)  identifier. 
D)  symbol. 
A)  cultural attachment. 
B)  shared meaning. 
C)  identifier. 
D)  symbol.

Question 14

Data collection instruments that are used to ask people how they feel about basic personal and social concepts are called:

Accepted Answer

A)  end-states of existence. 
B)  personalised instruments. 
C)  personal approaches. 
D)  values instruments. 
A)  end-states of existence. 
B)  personalised instruments. 
C)  personal approaches. 
D)  values instruments.

Question 15

_______ learning occurs when teachers instruct the child in an educational environment as to what should be done, how it should be done and why it should be done.

Accepted Answer

A)  Formal 
B)  Technical 
C)  Educational 
D)  Structural 
A)  Formal 
B)  Technical 
C)  Educational 
D)  Structural

Question 16

The fact that rice and noodles are not very acceptable breakfast items for most people of a western culture, is an example of which level of culture?

Accepted Answer

A)  National. 
B)  Racial. 
C)  Regional. 
D)  Supranational. 
A)  National. 
B)  Racial. 
C)  Regional. 
D)  Supranational.

Question 17

To fulfil its ______, culture must continually evolve if it is to function in the best interests of society.

Accepted Answer

A)  need-gratifying role 
B)  self-satisfaction role 
C)  selfish-desires role 
D)  preference role 
A)  need-gratifying role 
B)  self-satisfaction role 
C)  selfish-desires role 
D)  preference role

Question 18

Ben learned how to cook several simple dishes by watching his parents do this regularly. He gained the knowledge through:

Accepted Answer

A)  informal learning. 
B)  formal learning. 
C)  technical learning. 
D)  inferential learning. 
A)  informal learning. 
B)  formal learning. 
C)  technical learning. 
D)  inferential learning.

Question 19

Janet is attempting to identify those elements that serve as a guide for culturally appropriate behaviour. She is studying one's:

Accepted Answer

A)  customs. 
B)  values. 
C)  guides. 
D)  regulations. 
A)  customs. 
B)  values. 
C)  guides. 
D)  regulations.

Question 20

The learning of a foreign nation's culture is known as enculturation.

Accepted Answer

A) True 
 B)False

_____ is when adults and older siblings teach a young family member 'how to behave'.

Informal learning occurs when adults and older siblings teach a young family member 'how to behave'.

A symbol is anything that stands for something else.

A)What is the difference between enculturation and acculturation? Which is most important to marketers and why? B)Give an example of a person’s enculturation and another example of acculturation.

Cultural beliefs, values and customs continue to be followed as long as they yield satisfaction.

Six core values for services have been identified: consistency, timeliness, effectiveness, efficiency, ease and responsiveness. Explain these values and provide examples of each.

The core Australian value of 'Something-Better' can best be characterised by people who are very competitive, seeking to clinch a bigger, better deal that will develop a little bit more to help pay off an excessive mortgage on the new family home.

A core value would be differentiated from a short-term trend primarily through the identified criteria of:

When achieving a particular goal serves as its own direct reward, it is called:

A _____ is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

The capacity for people to share values, experience and customs would not be possible without a:

The giving of flowers and a card to a loved one on St. Valentine's Day is a form of a ritual.

The 'golden arches' of McDonald's are a(n):

Data collection instruments that are used to ask people how they feel about basic personal and social concepts are called:

_______ learning occurs when teachers instruct the child in an educational environment as to what should be done, how it should be done and why it should be done.

The fact that rice and noodles are not very acceptable breakfast items for most people of a western culture, is an example of which level of culture?

To fulfil its ______, culture must continually evolve if it is to function in the best interests of society.

Ben learned how to cook several simple dishes by watching his parents do this regularly. He gained the knowledge through:

Janet is attempting to identify those elements that serve as a guide for culturally appropriate behaviour. She is studying one's:

The learning of a foreign nation's culture is known as enculturation.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters

Exam 11: The influence of culture on consumer behaviour

_____ is when adults and older siblings teach a young family member 'how to behave'.

Informal learning occurs when adults and older siblings teach a young family member 'how to behave'.

A symbol is anything that stands for something else.

A)What is the difference between enculturation and acculturation? Which is most important to marketers and why? B)Give an example of a person’s enculturation and another example of acculturation.

Cultural beliefs, values and customs continue to be followed as long as they yield satisfaction.

Six core values for services have been identified: consistency, timeliness, effectiveness, efficiency, ease and responsiveness. Explain these values and provide examples of each.

The core Australian value of 'Something-Better' can best be characterised by people who are very competitive, seeking to clinch a bigger, better deal that will develop a little bit more to help pay off an excessive mortgage on the new family home.

A core value would be differentiated from a short-term trend primarily through the identified criteria of:

When achieving a particular goal serves as its own direct reward, it is called:

A _____ is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.

The capacity for people to share values, experience and customs would not be possible without a:

The giving of flowers and a card to a loved one on St. Valentine's Day is a form of a ritual.

The 'golden arches' of McDonald's are a(n):

Data collection instruments that are used to ask people how they feel about basic personal and social concepts are called:

_______ learning occurs when teachers instruct the child in an educational environment as to what should be done, how it should be done and why it should be done.

The fact that rice and noodles are not very acceptable breakfast items for most people of a western culture, is an example of which level of culture?

To fulfil its ______, culture must continually evolve if it is to function in the best interests of society.

Ben learned how to cook several simple dishes by watching his parents do this regularly. He gained the knowledge through:

Janet is attempting to identify those elements that serve as a guide for culturally appropriate behaviour. She is studying one's:

The learning of a foreign nation's culture is known as enculturation.

The foundations of consumer behaviour

Market segmentation: segmenting, targeting and positioning for diverse

Consumer needs and motivation

Personality and self-concept

Consumer perception

Consumer learning and involvement

Consumer attitudes—attitude development and change

Social influences on consumer behaviour

The family

Social class and consumer behaviour

Subcultural aspects of consumer behaviour

Cross-cultural consumer behaviour: An international perspective

Decision making

Consumer influence and diffusion of innovations

Public policy and consumer protection

Filters