Exam 10: Social class and consumer behaviour

A single-variable index of objective measures of social class uses just one ______ variable to evaluate social-class membership.

When product usage can be correlated with a particular social class membership, then social class would be considered to be an excellent variable to use as a basis for:

Two opportunities necessary for people to believe that the chance exists for upward social class mobility are:

______ is a widely accepted single-variable index and is probably the best-documented measure of social class because it reflects occupational status.

The Index of Status Characteristics is an example of a(the):

The single variable of _____ can reveal a lot about one's social class. It serves as a guide in sizing up others.

Middle-class consumers have a broader, more general view of the world, while lower-class consumers tend to have a narrower or more personal view, seeing the world through their own immediate experiences.

Education is the most useful single variable measurement of social class as it accurately represents a consumer's status.

Many of the present generation of university students are forecasted to 'not do as well' as their parents. If this proves to be correct, then they will be facing:

Sam was preparing a questionnaire designed to help classify individuals by their social class. The questionnaire asked the individual's occupation, income and education, as well as some geodemographic information. Sam was using:

When it comes to in-store shopping:

Which of the following social classes is more likely to go fishing?

In Asia, there is mounting evidence that the middle-class is:

What is a 'cashed-up bogan' and why are they an attractive segment to marketers?

The demographic (socioeconomic) variable that is not generally used to define one's status is:

The feeling of social group membership amongst consumers is often referred to as:

The United States Bureau of Census developed the Socioeconomic Status Score, which combines all of the following basic variables except:

To many people, social class categories suggest that others are equal to them (about the same social class), superior to them (higher social class) or inferior to them (lower social class). This can also be referred to as a:

As compared to the lower class, a member of the upper class would be more likely to:

______ is defined as the division of members of a society into a hierarchy of distinct status classes, so that members of each class have relatively the same status, and members of all other classes have either more or less status.