Exam 12: Subcultural aspects of consumer behaviour

Which of the following statements about ethnic groups in Australia is not true?

The fastest growing major subcultural group in Australia is:

The baby boomers are the second largest distinctive age category in Australia today behind elderly consumers.

What is the definition of 'old' in terms of the elderly market?

In Australia, there is a great deal of government advertising in ethnic newspapers.

As immigrant groups become more established, elements of their culture disperse into the community.

When seeking to understand a consumer's consumption behaviour, the marketer's task can be more difficult because of the _____ of their multiple subcultural memberships.

In a society like Australia, promotional strategies ______ be limited to a single subcultural membership.

_____-Australians largely lead urban lives and are presently concentrated in Sydney, Melbourne and Brisbane. Although they tend to speak many different languages and dialects, the majority also speak English reasonably well.

The market may be divided into gender subcultures.

Which of the following most accurately describes the reason why Australia's Aboriginal and Torres Strait Islander people have been of limited interest to marketers?

As Australian life has become increasingly secularised, adherence to traditional religious rules has tended to diminish.

Generation X is considered the Internet generation.

English is the most common language spoken at home in Australia. The second most common language spoken at home in Australia is:

Allen is examining certain beliefs, values and customs for specific groups within a society. Allen is examining a:

Religious subcultures are of importance to marketers mainly due to the artefacts that accompany religious beliefs.

The elderly can be segmented in terms of quality-of-life orientation and motivations.

Three factors are driving the growth of the elderly population in Australia. Which is not one of the factors?

People who are visiting Australia for study or holiday are referred to as:

In addition to cultural segmentation, marketers have begun to segment the larger society into smaller ______ that identify themselves as members of these groups and who share similar customs and ways of behaving.