Exam 2: Operations and Supply Chain Strategies

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Which of the following is NOT a generic performance dimension of operations and supply chain activities?

(Multiple Choice)
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Darrell and Dave were fierce competitors, which drove both of them to overpay for many of their inputs, resulting in increased prices at their own stores. Dave realized this, and pondered how he could be recognized as a cost leader by his customers and maintain his reputation for quality merchandise. Sacrificing one element of his strategy at the expense of another is recognized as a trade-off in operations management.

(True/False)
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You decide to open a bookstore with a wide selection, comfortable seating, and an internal coffee shop because it has worked very well for other bookstores you have visited. Your strategy could be described as externally neutral.

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Define mission statement and business strategy and describe the relationship between the two.

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A university is evaluating options for an enterprise information system to replace their antiquated systems. The CIO has developed the following criteria: At a minimum, the system (or system provider)must be capable of: Technical support available 24/7 Have successfully installed and maintained systems in universities of similar size. Beyond this, systems will be evaluated according to initial cost, annual maintenance and support costs, and ease of use. The three companies that are vying for the university's business supplied the following information about their performance on these criteria. Criterion A B C Tech support 24/7 24/7 24/7 8-5- Installed base 3 installations 7 installations 1 installation Initial cost \ 2.3 million \ 1.9 million \ 1.25 million Annual cost \ 100 \ 125 \ 75 Ease of use 20 hours training 20 hours training 40 hours training Create and analyze a graph showing each competitor's performance with regards to order winners and order qualifiers. Which firm should get the business and why? If you were consulting with the three potential system providers, what advice would you give each one?

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The ability to produce a wide range of products or services is:

(Multiple Choice)
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The success of a strategy depends on doing many things well and:

(Multiple Choice)
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Whether the product was made or service performed to specifications is a question of:

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An operations and supply chain strategy is a functional strategy that is, by definition, an infrastructural strategy.

(True/False)
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Which of these is a major operations and supply chain infrastructural decision category?

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A(n)________ is an example of an infrastructural element.

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A ________ is an organizational strength that customers value and competitors have great difficulty duplicating.

(Short Answer)
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A firm's ________ explains why an organization exists.

(Short Answer)
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A major retailer wants to sell items as cheaply as possible while maintaining an attractive and enjoyable shopping atmosphere. Spending too much on ambience will raise prices and drive away shoppers but spending too little will drive shoppers away also. Clearly, the retailer is faced with a(n)________ between cost and aesthetic quality.

(Short Answer)
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Lieutenant Columbo donned his raincoat and hopped into his 1959 Peugeot, hot on the trail of another condescending millionaire murder suspect. The Peugeot always drew stares, not because it was a rare automobile, but because it was an eyesore. It had one redeeming quality; every time he sat behind the wheel and turned the key in the ignition, it would start. Thus, the car scored well on the:

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In general, core competencies drive functional strategies.

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Electra wants to purchase a laptop for use in her MBA program so she can work on assignments and surf the web while the professor drones on endlessly. After consulting with her colleagues, she chooses the dimensions of cost, weight, processor speed, and touchscreen capability as critical to her long term success and amusement. She evaluates four different laptops and rates their performance on each criterion on a scale from 1 (poor)to 5 (excellent). She is struggling with her assessment of the importance of the Cost criterion. As an avid lottery player, she is pretty sure that tonight's drawing will result in at least a two number match on the ticket she bought on the way to class and it could mean a three-number match. Given her uncertainty, she would like to choose the laptop that performs the best overall across the entire spectrum of possibilities of the outcome of tonight's lottery. Which would you recommend? Dimension Importance Sir Face Toybook Air Knockoff High Priced Weight 3 4 4 3 5 Speed 5 4 4 4 3 Cost ?? 2 4 5 1 Touchscreen 1 5 2 3 3

(Essay)
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Electra wants to purchase a laptop for use in her MBA program so she can work on assignments and surf the web while the professor drones on endlessly. After consulting with her colleagues, she chooses the dimensions of cost, weight, processor speed, and touchscreen capability as critical to her long term success and amusement. She evaluates four different laptops and rates their performance on each criterion on a scale from 1 (poor)to 5 (excellent). Which laptop should Electra purchase? Dimension Importance Sir Face Toybook Air Knockoff High Priced Weight 3 4 4 3 5 Speed 5 4 4 4 3 Cost 2 2 2 5 1 Touchscreen 1 5 2 3 3

(Multiple Choice)
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Describe the four generic performance dimensions of operations and supply chain activities.

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Damron Inc. wants to purchase a shear for their sheet metal shop and chooses dimensions of cost, reliability, and flexibility as critical to their long term success. They evaluate three different shears and rate their performance on each criterion on a scale from 1 (poor)to 5 (excellent). What is the value index for the shear made by Belsky Manufacturing? Dimension Importance Belsky Mfg. Reber Ind. Floyd Co. Cost 4 1 5 3 Reliability 2 5 2 1 Flexibility 3 3 3 4

(Multiple Choice)
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