Question 1

A(n)____ test is a test of the probability that a particular calculated value could
Have been due to chance.

Accepted Answer

A) P 
B) Z 
C) T 
D) F 
A) P 
B) Z 
C) T 
D) F

Question 2

Researchers cannot perform statistical testing on nominal data.

Accepted Answer

A) True 
 B)False

Question 3

The number of observations minus the number of assumptions necessary to calculate a statistic equals:

Accepted Answer

A) 	the Z score. 
B) 	ANOVA. 
C) 	random variation. 
D) 	      degrees of freedom. 
A) 	the Z score. 
B) 	ANOVA. 
C) 	random variation. 
D) 	      degrees of freedom.

Question 4

In marketing research,the basic motive for making statistical inferences is to generalize from sample results to population characteristics.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is the appropriate statistical test when examining cross tabulations?

Accepted Answer

A) chi-square test 
B) t-test 
C) z-test 
D) one-way ANOVA 
E) none of the above 
A) chi-square test 
B) t-test 
C) z-test 
D) one-way ANOVA 
E) none of the above

Question 6

The hypothesis test of proportions is a test to determine whether the difference
between two proportions is greater than would be expected because of sampling
error.

Accepted Answer

A) True 
 B)False

Question 7

What is the meaning of testing a hypothesis at an alpha level of 0.05?

Accepted Answer

A) There is 95% confidence that the observed results are due to sampling error or because of sample randomness. 
B) The chances of not rejecting the null hypothesis when it is false is more than 5%. 
C) There is a 95% chance that the observed result from the sample analysis will also occur in the population. 
D) The probability of committing a Type II error is about 5%. 
E) There is 95% chance of a gamma error. 
A) There is 95% confidence that the observed results are due to sampling error or because of sample randomness. 
B) The chances of not rejecting the null hypothesis when it is false is more than 5%. 
C) There is a 95% chance that the observed result from the sample analysis will also occur in the population. 
D) The probability of committing a Type II error is about 5%. 
E) There is 95% chance of a gamma error.

Question 8

Hypotheses about frequency distributions that involve one or more nominally scaled variables can be tested using ____________.

Accepted Answer

A) 	chi-square test 
B) 	t-test 
C) 	f-test 
D) 	z-test 
E) 	ANOVA test 
A) 	chi-square test 
B) 	t-test 
C) 	f-test 
D) 	z-test 
E) 	ANOVA test

Question 9

Which of the following is not a step in hypothesis testing?

Accepted Answer

A) evaluating the randomness of the sample 
B) stating null and alternative hypotheses 
C) choosing the appropriate statistical test 
D) developing a decision rule given the significance level 
E) All of the above are steps in hypothesis testing. 
A) evaluating the randomness of the sample 
B) stating null and alternative hypotheses 
C) choosing the appropriate statistical test 
D) developing a decision rule given the significance level 
E) All of the above are steps in hypothesis testing.

Question 10

Researchers cannot perform statistical testing unless the sample size is at least 30.

Accepted Answer

A) True 
 B)False

Question 11

When testing hypotheses about frequency distributions,nominal variables are acceptable.

Accepted Answer

A) True 
 B)False

Question 12

An assumption or theory that a researcher or manager makes about some characteristic of the population under study is an inference.

Accepted Answer

A) True 
 B)False

Question 13

The last step in testing a hypothesis is the development of a decision rule.

Accepted Answer

A) True 
 B)False

Question 14

Why is the null hypothesis called the hypothesis of the status quo?

Accepted Answer

A) It is the hypothesis that will not be rejected,unless the data provide convincing evidence that it is false,thus maintaining the status quo. 
B) It is not the research claim being tested. 
C) It is the hypothesis that recommends the method of analysis. 
D) The alternative hypothesis is operational only in the event of a Type II error. 
E) all of the above 
A) It is the hypothesis that will not be rejected,unless the data provide convincing evidence that it is false,thus maintaining the status quo. 
B) It is not the research claim being tested. 
C) It is the hypothesis that recommends the method of analysis. 
D) The alternative hypothesis is operational only in the event of a Type II error. 
E) all of the above

Question 15

The hypothesis of the status quo is typically referred to as the ______________ hypothesis.

Accepted Answer

A) type III 
B) alternative 
C) statistical 
D) null 
A) type III 
B) alternative 
C) statistical 
D) null

Question 16

What is the purpose of hypothesis testing?

Accepted Answer

A) to draw conclusive decisions about sample estimates 
B) to determine whether there is support to draw conclusions about some characteristics of the population given the evidence provided by the sample results 
C) to summarize and describe the sample data 
D) to test whether the sample is scientifically drawn from a target population 
E) to conduct statistical tests on census data 
A) to draw conclusive decisions about sample estimates 
B) to determine whether there is support to draw conclusions about some characteristics of the population given the evidence provided by the sample results 
C) to summarize and describe the sample data 
D) to test whether the sample is scientifically drawn from a target population 
E) to conduct statistical tests on census data

Question 17

Which of the following is the first step in hypothesis testing?

Accepted Answer

A) 	calculating the value of the test statistic 
B) 	stating the hypothesis 
C) 	choosing the appropriate test statistic 
D) 	stating the conclusion 
E) 	developing a decision rule 
A) 	calculating the value of the test statistic 
B) 	stating the hypothesis 
C) 	choosing the appropriate test statistic 
D) 	stating the conclusion 
E) 	developing a decision rule

Question 18

The z-test would be appropriate for testing three or more proportions when the sample size is less than 30.

Accepted Answer

A) True 
 B)False

Question 19

In related samples,the measurement of the variable of interest has no influence on the measurement of the variable in another sample.

Accepted Answer

A) True 
 B)False

Question 20

A(n)________________ is a standard used to determine whether to reject or fail
To reject the null hypothesis.

Accepted Answer

A) Decision rule 
B) Common rule 
C) Determined rule 
D) Assessment rule 
A) Decision rule 
B) Common rule 
C) Determined rule 
D) Assessment rule

Exam 16: A: Statistical Testing of Differences and Relationships

A(n)____ test is a test of the probability that a particular calculated value could Have been due to chance.

Researchers cannot perform statistical testing on nominal data.

The number of observations minus the number of assumptions necessary to calculate a statistic equals:

In marketing research,the basic motive for making statistical inferences is to generalize from sample results to population characteristics.

Which of the following is the appropriate statistical test when examining cross tabulations?

The hypothesis test of proportions is a test to determine whether the difference between two proportions is greater than would be expected because of sampling error.

What is the meaning of testing a hypothesis at an alpha level of 0.05?

Hypotheses about frequency distributions that involve one or more nominally scaled variables can be tested using ____________.

Which of the following is not a step in hypothesis testing?

Researchers cannot perform statistical testing unless the sample size is at least 30.

When testing hypotheses about frequency distributions,nominal variables are acceptable.

An assumption or theory that a researcher or manager makes about some characteristic of the population under study is an inference.

The last step in testing a hypothesis is the development of a decision rule.

Why is the null hypothesis called the hypothesis of the status quo?

The hypothesis of the status quo is typically referred to as the ______________ hypothesis.

What is the purpose of hypothesis testing?

Which of the following is the first step in hypothesis testing?

The z-test would be appropriate for testing three or more proportions when the sample size is less than 30.

In related samples,the measurement of the variable of interest has no influence on the measurement of the variable in another sample.

A(n)________________ is a standard used to determine whether to reject or fail To reject the null hypothesis.

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

A: Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

A: Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

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