Exam 16: A: Statistical Testing of Differences and Relationships

Explore all topics

In a beer consumption study,a researcher makes an assumption that males will consume more beer per week than females;this can be stated in a:

(Multiple Choice)

4.9/5

(33)

Question 41

What is the typical (rule of thumb)alpha level used in hypothesis testing?

(Multiple Choice)

4.8/5

(35)

Question 42

A p value of .285 would be acceptable for a research analyst to reject the null hypothesis.

(True/False)

4.9/5

(37)

Question 43

ANOVA is a statistical technique that permits the researcher to determine whether the variability among or across the independent sample means is greater than expected because of sampling error.

(True/False)

4.9/5

(33)

Question 44

The ANOVA technique requires two pieces of information from the researcher.Describe these two pieces of information and the level of measurement associated with each.

(Essay)

4.9/5

(29)

Question 45

Hypotheses are stated in two basic forms: & ___.

(Multiple Choice)

4.7/5

(26)

Question 46

When do you say the difference between two numbers is statistically significant?

(Multiple Choice)

4.7/5

(38)

Question 47

In most statistical software packages, the t-test is often substituted for which test statistic?

(Multiple Choice)

4.9/5

(36)

Question 48

The exact probability of getting a computed test statistic that was largely due to chance is referred to as the______________.

(Multiple Choice)

4.8/5

(42)

Question 49

A market researcher is trying to determine whether males differ from females with regard to the following question: Do you drink soft drinks? Which of the following tests would be most appropriate?

(Multiple Choice)

4.7/5

(26)

Question 50

A researcher is interested in comparing product rating scores between males and females.By drawing a sample of males and a sample of females,the researcher needs to find a statistical test that applies to____________.

(Multiple Choice)

4.9/5

(34)

Question 51

Researchers must be careful to distinguish statistical significance from:

(Multiple Choice)

4.8/5

(36)

Question 52

In testing a hypothesis from a random sample involving three or more means,the appropriate test would be a one-way ANOVA.

(True/False)

4.7/5

(29)

Question 53

Samples in which the measurement of a variable in one population may influence the measurement of the variable in the other are called:

(Multiple Choice)

4.8/5

(34)

Question 54

There are fewer statistics available for analyzing nominal data than there are for analyzing metric data.

(True/False)

4.8/5

(26)

Question 55

If the alternative hypothesis is supported,the researcher concludes there are significant differences in the phenomenon being measured.

(True/False)

4.9/5

(32)

Question 56

Researchers very rarely know the population mean.

(True/False)

4.9/5

(35)

Question 57

Showing 41 - 57 of 57

Exam 16: A: Statistical Testing of Differences and Relationships

In a beer consumption study,a researcher makes an assumption that males will consume more beer per week than females;this can be stated in a:

What is the typical (rule of thumb)alpha level used in hypothesis testing?

A p value of .285 would be acceptable for a research analyst to reject the null hypothesis.

ANOVA is a statistical technique that permits the researcher to determine whether the variability among or across the independent sample means is greater than expected because of sampling error.

The ANOVA technique requires two pieces of information from the researcher.Describe these two pieces of information and the level of measurement associated with each.

Hypotheses are stated in two basic forms: __________ & _____________.

When do you say the difference between two numbers is statistically significant?

In most statistical software packages, the t-test is often substituted for which test statistic?

The exact probability of getting a computed test statistic that was largely due to chance is referred to as the______________.

A market researcher is trying to determine whether males differ from females with regard to the following question: Do you drink soft drinks? Which of the following tests would be most appropriate?

A researcher is interested in comparing product rating scores between males and females.By drawing a sample of males and a sample of females,the researcher needs to find a statistical test that applies to____________.

Researchers must be careful to distinguish statistical significance from:

In testing a hypothesis from a random sample involving three or more means,the appropriate test would be a one-way ANOVA.

Samples in which the measurement of a variable in one population may influence the measurement of the variable in the other are called:

There are fewer statistics available for analyzing nominal data than there are for analyzing metric data.

If the alternative hypothesis is supported,the researcher concludes there are significant differences in the phenomenon being measured.

Researchers very rarely know the population mean.

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

A: Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

A: Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

Filters

Hypotheses are stated in two basic forms: & ___.