Exam 9: Market Segmentation, targeting, and Positioning

What is a positioning map? Why do marketers reposition their products?

Psychographic segmentation divides a population into groups with similar values and lifestyles.

A consumer goods company segments its markets on the basis of purchase patterns of their customers.The company groups its consumers who regularly buy their product into heavy,moderate,and light users,and nonusers.This segmentation approach is an example of _____.

The revised VALS system categorizes consumers by their occupations.

Which of the following statements is true regarding micromarketing?

Micromarketing may cause a company to lose sight of other,larger markets.

Match each item with the correct statement below. a.target market b.market segmentation c.cohort effect d.primary metropolitan statistical area e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.Pareto's law o.psychographic segmentation p.geographic information systems q.positioning r.geographic segmentation s.business product t.mass marketing -The practice of dividing an overall market into homogeneous groups based on the location is called _____.

Typically,magazines can be successfully marketed to consumers through mass marketing strategies.

Which of the following products would be the best choice to be marketed using an undifferentiated marketing strategy?

The Asian Americans are currently the largest ethnic minority group in the United States.

The number and size of the market segments chosen by a firm must match its marketing capabilities.

A metropolitan statistical area (MSA)is a freestanding urban area with a population in the urban center of at least 50,000 and a total MSA population of 100,000 or more.

Marketers applying a positioning strategy want to:

Psychographic segmentation helps marketers to gain a sharper insight into consumer purchasing behavior.

Items can be classified as business products,not because of what they are,but because of how they will be used.

In recent years,consumers have become increasingly concerned about the use of pesticide and other chemicals in the agricultural industry.Some are worried that the increased use of chemicals has led to higher incidences of disease such as cancer.Consumers who share these opinions will often purchase products labeled "organic" and "natural".Marketers who are utilizing these words on product packaging or in their promotions are implementing _______ segmentation.

Detergent packets purchased by a leading laundry service are considered business products.

The latest ad of Crest toothpaste says "Crest is a cavity fighter." This is an example of a positioning strategy based on:

A market includes any person or entity that has the willingness and the purchasing power to buy a product.

Home Depot introduced a new line of riding lawn mowers.The company decided to focus more on people living in the suburbs than those in the city because a survey showed the former category to be more inclined toward gardening.This is an example of a demographic segmentation by Home Depot.