Question 1

An undifferentiated marketing strategy is more suited for a firm that markets generic products rather than individual brand names.

Accepted Answer

A) True 
 B)False

Question 2

Concentrated marketing is also known as niche marketing.

Accepted Answer

A) True 
 B)False

Question 3

Competition in the market usually forces firms to adopt a differentiated marketing strategy.

Accepted Answer

A) True 
 B)False

Question 4

A _____ marketing strategy focuses on producing several products and pricing,promoting,and distributing them with several marketing mixes designed to satisfy smaller segments.

Accepted Answer

A) mass 
B) differentiated 
C) societal 
D) demographic 
A) mass 
B) differentiated 
C) societal 
D) demographic

Question 5

The most common method of market segmentation is:

Accepted Answer

A) product based segmentation. 
B) demographic segmentation. 
C) economic segmentation. 
D) psychographic segmentation. 
A) product based segmentation. 
B) demographic segmentation. 
C) economic segmentation. 
D) psychographic segmentation.

Question 6

Adrienne has received her first solo assignment since she was hired as a junior marketing researcher for a national food and beverage distributor.She has been asked to formulate some preliminary ideas about new product development for coffee products sold in the distributor's on-premise consumption outlets.She understands that this assignment is a test to see whether she knows the process.She decides to start with the basics,adding a twenty-first-century twist.How will Adrienne begin the process of formulating ideas about new product development?​

Accepted Answer

A) ​Adrienne will include a customer questionnaire in a local bulk mail package asking consumers about their coffee consumption habits and what kind of new coffee products they would like to see. 
B) ​Adrienne will send online coupons to customers who are Facebook friends or have visited the company's website, and ask them to complete a brief online AIO lifestyle survey that inquires about their activities, interests, and opinions. 
C) ​Adrienne will telephone retail outlets in the company's core regions to ask whether they have had any feedback from customers about what kinds of new coffee products they would like. 
D) ​Adrienne will mail a brief printed AIO lifestyle survey to retail outlets in their core regions that inquires about customer activities, interests, and opinions. The survey will be placed in customers' bags along with their food purchases. 
E) ​Adrienne will take a "man on the street" poll at the nearest retail outlet and process the feedback from customers about their coffee consumption habits and what kinds of coffee products they would like to see. 
A) ​Adrienne will include a customer questionnaire in a local bulk mail package asking consumers about their coffee consumption habits and what kind of new coffee products they would like to see. 
B) ​Adrienne will send online coupons to customers who are Facebook friends or have visited the company's website, and ask them to complete a brief online AIO lifestyle survey that inquires about their activities, interests, and opinions. 
C) ​Adrienne will telephone retail outlets in the company's core regions to ask whether they have had any feedback from customers about what kinds of new coffee products they would like. 
D) ​Adrienne will mail a brief printed AIO lifestyle survey to retail outlets in their core regions that inquires about customer activities, interests, and opinions. The survey will be placed in customers' bags along with their food purchases. 
E) ​Adrienne will take a "man on the street" poll at the nearest retail outlet and process the feedback from customers about their coffee consumption habits and what kinds of coffee products they would like to see.

Question 7

Baby Boomers are decreasing in popularity as a market segment due to their declining disposable income.

Accepted Answer

A) True 
 B)False

Question 8

Undifferentiated marketing is also called _____.

Accepted Answer

A) societal marketing 
B) micro marketing 
C) concentrated marketing 
D) mass marketing 
A) societal marketing 
B) micro marketing 
C) concentrated marketing 
D) mass marketing

Question 9

Match each item with the correct statement below.
a.target market
b.market segmentation
c.cohort effect
d.primary metropolitan statistical area
e.differentiated marketing
f.concentrated marketing
g.micromarketing
h.positioning map
i.VALS
j.AIO statement
k.core region
l.consumer product
m.demographic segmentation
n.Pareto's law
o.psychographic segmentation
p.geographic information systems
q.positioning
r.geographic segmentation
s.business product
t.mass marketing
-The 80/20 principle is sometimes referred to as _____.

Accepted Answer

The answer of Match each item with the correct statement...

Question 10

The tagline used by Blue Jet cleaners,"Pay for Performance," is an example of a positioning strategy that is based on _____.

Accepted Answer

A) product homogeneity 
B) product users 
C) price/quality 
D) competitors 
A) product homogeneity 
B) product users 
C) price/quality 
D) competitors

Question 11

The first stage in the market segmentation process,after identifying promising segments,is to produce a forecast of market potential within each segment.
Indicate the answer choice that best completes the statement or answers the question.

Accepted Answer

A) True 
 B)False

Question 12

Procter and Gamble is seeking to target women aged 18-to-34 to influence their purchasing of shampoo and bath gels.They selected the television network ABC Family and specifically airs commercials during the "Pretty Little Liars" time slot.Which criteria of effective segmentation is Procter and Gamble utilizing?

Accepted Answer

A) ability to effectively promote to the market segment 
B) ​the market segment represents measurable purchasing power 
C) ​the segment matches Procter and Gamble's marketing capabilities 
D) ​the segment is sufficiently large to provide good profit potential 
A) ability to effectively promote to the market segment 
B) ​the market segment represents measurable purchasing power 
C) ​the segment matches Procter and Gamble's marketing capabilities 
D) ​the segment is sufficiently large to provide good profit potential

Question 13

A consolidated metropolitan statistical area comprises of two or more primary metropolitan statistical areas.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following segmentation approaches is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?

Accepted Answer

A) Psychographic segmentation 
B) Demographic segmentation 
C) Geographic segmentation 
D) Product-based segmentation 
A) Psychographic segmentation 
B) Demographic segmentation 
C) Geographic segmentation 
D) Product-based segmentation

Question 15

What is the use of psychographic segmentation to marketers?

Accepted Answer

Psychographic segmentation divides a pop

Question 16

Bobby Flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes.Recently,Bobby Flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60.What type of segmentation is utilized for this new line of grilling accessories?

Accepted Answer

A) ​demographic 
B) ​psychographic 
C) ​geographic 
D) ​benefit 
A) ​demographic 
B) ​psychographic 
C) ​geographic 
D) ​benefit

Question 17

​The Bates Lighting Company has two divisions,business and consumer products.Because of poor profits,it may downsize the consumer division.This could mean loss of jobs for people involved with the marketing of:

Accepted Answer

A) ​overhead lighting for hospital operating rooms 
B) ​flashlights for buildings that lose power 
C) ​designer lighting for furniture showrooms 
D) ​desk lamps for offices or college dorms 
E) ​street lights 
A) ​overhead lighting for hospital operating rooms 
B) ​flashlights for buildings that lose power 
C) ​designer lighting for furniture showrooms 
D) ​desk lamps for offices or college dorms 
E) ​street lights

Question 18

Geographic segmentation provides useful distinctions when regional preferences or needs exist.

Accepted Answer

A) True 
 B)False

Question 19

You want to encourage your longtime customers to continue their relationship with the service your company provides,and so you implement an approach commonly used to segment a market by brand loyalty.What approach did you use?​

Accepted Answer

A) ​Praedo's law 
B) ​multiple segmentation 
C) ​benefits segmentation 
D) ​the 80/20 principle 
E) ​frequent purchase program 
A) ​Praedo's law 
B) ​multiple segmentation 
C) ​benefits segmentation 
D) ​the 80/20 principle 
E) ​frequent purchase program

Question 20

What are the basic requirements or criteria necessary for effective market segmentation?

Accepted Answer

The criteria necessary for effective mar

An undifferentiated marketing strategy is more suited for a firm that markets generic products rather than individual brand names.

Concentrated marketing is also known as niche marketing.

Competition in the market usually forces firms to adopt a differentiated marketing strategy.

A _____ marketing strategy focuses on producing several products and pricing,promoting,and distributing them with several marketing mixes designed to satisfy smaller segments.

The most common method of market segmentation is:

Baby Boomers are decreasing in popularity as a market segment due to their declining disposable income.

Undifferentiated marketing is also called _____.

The tagline used by Blue Jet cleaners,"Pay for Performance," is an example of a positioning strategy that is based on _____.

The first stage in the market segmentation process,after identifying promising segments,is to produce a forecast of market potential within each segment. Indicate the answer choice that best completes the statement or answers the question.

A consolidated metropolitan statistical area comprises of two or more primary metropolitan statistical areas.

Which of the following segmentation approaches is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?

What is the use of psychographic segmentation to marketers?

The Bates Lighting Company has two divisions,business and consumer products.Because of poor profits,it may downsize the consumer division.This could mean loss of jobs for people involved with the marketing of:

Geographic segmentation provides useful distinctions when regional preferences or needs exist.

You want to encourage your longtime customers to continue their relationship with the service your company provides,and so you implement an approach commonly used to segment a market by brand loyalty.What approach did you use?

What are the basic requirements or criteria necessary for effective market segmentation?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 9: Market Segmentation, targeting, and Positioning

An undifferentiated marketing strategy is more suited for a firm that markets generic products rather than individual brand names.

Concentrated marketing is also known as niche marketing.

Competition in the market usually forces firms to adopt a differentiated marketing strategy.

A _____ marketing strategy focuses on producing several products and pricing,promoting,and distributing them with several marketing mixes designed to satisfy smaller segments.

The most common method of market segmentation is:

Baby Boomers are decreasing in popularity as a market segment due to their declining disposable income.

Undifferentiated marketing is also called _____.

The tagline used by Blue Jet cleaners,"Pay for Performance," is an example of a positioning strategy that is based on _____.

The first stage in the market segmentation process,after identifying promising segments,is to produce a forecast of market potential within each segment. Indicate the answer choice that best completes the statement or answers the question.

A consolidated metropolitan statistical area comprises of two or more primary metropolitan statistical areas.

Which of the following segmentation approaches is most likely to help marketers quantify aspects of consumers' personalities and lifestyles to create goods and services for a target market?

What is the use of psychographic segmentation to marketers?

​The Bates Lighting Company has two divisions,business and consumer products.Because of poor profits,it may downsize the consumer division.This could mean loss of jobs for people involved with the marketing of:

Geographic segmentation provides useful distinctions when regional preferences or needs exist.

You want to encourage your longtime customers to continue their relationship with the service your company provides,and so you implement an approach commonly used to segment a market by brand loyalty.What approach did you use?​

What are the basic requirements or criteria necessary for effective market segmentation?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

The Bates Lighting Company has two divisions,business and consumer products.Because of poor profits,it may downsize the consumer division.This could mean loss of jobs for people involved with the marketing of:

You want to encourage your longtime customers to continue their relationship with the service your company provides,and so you implement an approach commonly used to segment a market by brand loyalty.What approach did you use?