Exam 9: Market Segmentation, targeting, and Positioning

In the VALS system,action-motivated consumers are those who:

Since rubber purchased by Goodyear is utilized to manufacture tires that are ultimately used by consumers for their automobiles,rubber is a consumer product for Goodyear.

Places where more than half the population is a single racial or ethnic group other than non-Hispanic white are called as _____.

Match each item with the correct statement below. a.target market b.market segmentation c.cohort effect d.primary metropolitan statistical area e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.Pareto's law o.psychographic segmentation p.geographic information systems q.positioning r.geographic segmentation s.business product t.mass marketing -A product that is purchased for personal use by an ultimate consumer is called a(n)_____.

Match each item with the correct statement below. a.target market b.market segmentation c.cohort effect d.primary metropolitan statistical area e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.Pareto's law o.psychographic segmentation p.geographic information systems q.positioning r.geographic segmentation s.business product t.mass marketing -_____ is a strategy that focuses on producing a single product and marketing it to all customers.

Match each item with the correct statement below. a.target market b.market segmentation c.cohort effect d.primary metropolitan statistical area e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.Pareto's law o.psychographic segmentation p.geographic information systems q.positioning r.geographic segmentation s.business product t.mass marketing -A(n)_____ is an urbanized county or set of counties with social and economic ties to nearby areas.

Which of the following changes in the family lifecycle behavior is noted by researchers in the past decade?

What is cohort effect? What is the current cohort called?

_____ defines consumer groups according to variables such as gender,age,income,occupation,education,sexual orientation,household size,and stage in the family lifecycle.

Members of Generation Y gravitate to activities that provide constant entertainment and immediate gratification.

Buyers in metropolitan statistical areas exhibit social and economic homogeneity.

Which of the following factors falls under the resource dimension of the VALS system?

​A junior member of your marketing department has recommended demographic segmentation for your fast food brand.In a memo,he wrote: "We should be marketing to females who are Hispanic,low-income,unmarried,and have four or more children." You express at least one strong concern about this recommendation.What concern(s)do you express?

Division of an overall market into homogeneous groups based on their locations constitutes socioeconomic segmentation.

During the process of market segmentation,finalizing the marketing strategy and tactics helps firms to determine the costs of marketing and the expected level of resources it must commit.

Match each item with the correct statement below. a.target market b.market segmentation c.cohort effect d.primary metropolitan statistical area e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.Pareto's law o.psychographic segmentation p.geographic information systems q.positioning r.geographic segmentation s.business product t.mass marketing -The division of the total market into smaller,relatively homogeneous groups is called _____.

An urban area that includes two or more primary metropolitan statistical areas (PMSA)is called a _____.

"The Millennial Generation" is also known as _____.

Match each item with the correct statement below. a.target market b.market segmentation c.cohort effect d.primary metropolitan statistical area e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.Pareto's law o.psychographic segmentation p.geographic information systems q.positioning r.geographic segmentation s.business product t.mass marketing -The practice of dividing a population into groups having similar attitudes,values,and lifestyles is called _____.

Match each item with the correct statement below. a.target market b.market segmentation c.cohort effect d.primary metropolitan statistical area e.differentiated marketing f.concentrated marketing g.micromarketing h.positioning map i.VALS j.AIO statement k.core region l.consumer product m.demographic segmentation n.Pareto's law o.psychographic segmentation p.geographic information systems q.positioning r.geographic segmentation s.business product t.mass marketing -_____ are computer systems that assemble,store,manipulate,and display data by their location.