Question 1

Geographic information systems help marketers map out most efficient delivery routes.

Accepted Answer

A) True 
 B)False

Question 2

Micromarketing can target even individuals.

Accepted Answer

A) True 
 B)False

Question 3

While researching on the idea of opening his own health club,Tom learned that there are 11 million health club members in the United States,and 90 percent of them are between the ages of 18 and 49.They prefer to exercise with people of their own gender,and the majority of them are urban dwellers.During the process of market segmentation,this information is most likely to be used by Tom for:

Accepted Answer

A) observational analysis. 
B) marketing research. 
C) forecasting total market potential. 
D) developing a market segment profile. 
A) observational analysis. 
B) marketing research. 
C) forecasting total market potential. 
D) developing a market segment profile.

Question 4

Dell Computer offers a variety of desk top,tablet and laptop computers.One popular product line is Dell's Alienware - built for gamers with high speed processors,enhanced memory and special graphics cards.What marketing principle is Dell utilizing with its Alienware product line?

Accepted Answer

A) ​market segmentation 
B) ​marketing concept 
C) ​geographic segmentation 
D) ​profit-oriented segmentation 
A) ​market segmentation 
B) ​marketing concept 
C) ​geographic segmentation 
D) ​profit-oriented segmentation

Question 5

The VALS system will categorize consumers who are influenced by symbols of success as:

Accepted Answer

A) action-motivated consumers. 
B) achievement-motivated consumers. 
C) principle-motivated consumers. 
D) self-expression motivated consumers. 
A) action-motivated consumers. 
B) achievement-motivated consumers. 
C) principle-motivated consumers. 
D) self-expression motivated consumers.

Question 6

Geographic information systems (GIS)simplify the job of analyzing marketing information by relating data to their locations.

Accepted Answer

A) True 
 B)False

Question 7

Because consumer needs and purchasing power vary widely,marketers try to identify those factors that affect the decision to buy and make a good target market.Which important characteristic of a market segment would make it an attractive target market?​

Accepted Answer

A) ​The market segment shares the same age range. 
B) ​The market segment shows a pattern of growth. 
C) ​The market segment is employed in the same industry. 
D) ​The market segment has been adversely affected by economic recession. 
E) ​The market segment shows wide diversity. 
A) ​The market segment shares the same age range. 
B) ​The market segment shows a pattern of growth. 
C) ​The market segment is employed in the same industry. 
D) ​The market segment has been adversely affected by economic recession. 
E) ​The market segment shows wide diversity.

Question 8

The Asian American population is more geographically distributed than either Hispanics or African Americans.

Accepted Answer

A) True 
 B)False

Question 9

The "empty nest" stage in the family lifecycle includes:

Accepted Answer

A) young unmarried people. 
B) married couples whose children are living on their own. 
C) married couples with children in their growing years. 
D) newly married couples without children. 
A) young unmarried people. 
B) married couples whose children are living on their own. 
C) married couples with children in their growing years. 
D) newly married couples without children.

Geographic information systems help marketers map out most efficient delivery routes.

Micromarketing can target even individuals.

Dell Computer offers a variety of desk top,tablet and laptop computers.One popular product line is Dell's Alienware - built for gamers with high speed processors,enhanced memory and special graphics cards.What marketing principle is Dell utilizing with its Alienware product line?

The VALS system will categorize consumers who are influenced by symbols of success as:

Geographic information systems (GIS)simplify the job of analyzing marketing information by relating data to their locations.

Because consumer needs and purchasing power vary widely,marketers try to identify those factors that affect the decision to buy and make a good target market.Which important characteristic of a market segment would make it an attractive target market?

The Asian American population is more geographically distributed than either Hispanics or African Americans.

The "empty nest" stage in the family lifecycle includes:

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Exam 9: Market Segmentation, targeting, and Positioning

Geographic information systems help marketers map out most efficient delivery routes.

Micromarketing can target even individuals.

Dell Computer offers a variety of desk top,tablet and laptop computers.One popular product line is Dell's Alienware - built for gamers with high speed processors,enhanced memory and special graphics cards.What marketing principle is Dell utilizing with its Alienware product line?

The VALS system will categorize consumers who are influenced by symbols of success as:

Geographic information systems (GIS)simplify the job of analyzing marketing information by relating data to their locations.

Because consumer needs and purchasing power vary widely,marketers try to identify those factors that affect the decision to buy and make a good target market.Which important characteristic of a market segment would make it an attractive target market?​

The Asian American population is more geographically distributed than either Hispanics or African Americans.

The "empty nest" stage in the family lifecycle includes:

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, ethics, and Social Responsibility

Social Media: Living in the Connected World

E-Business: Managing the Customer Experience

Consumer Behavior

Business-To-Business B2bmarketing

Global Marketing

Marketing Research in the Era of Big Data

Relationship Marketing and Customer Relationship Management Crm

Product and Service Strategies

Developing and Managing Brand and Product Categories

Marketing Channels and Supply Chain Management

Retailers, wholesalers, and Direct Marketers

Integrated Marketing Communications, advertising, and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Pricing Strategies

Developing an Effective Marketing Plan

Financial Analysis in Marketing

Filters

Because consumer needs and purchasing power vary widely,marketers try to identify those factors that affect the decision to buy and make a good target market.Which important characteristic of a market segment would make it an attractive target market?