Exam 9: Market Segmentation, targeting, and Positioning

Concentrated marketing strategy ties a firm's growth to a specific market segment.

Which of the following is the largest racial/ethnic minority group in the United States?

What is psychographic segmentation? What is the most common method for developing psychographic profiles of a population?

​June knows that the students who patronize her campus ice cream shop are looking to socialize as much as to consume a treat.In her advertising,she shows images of customers enjoying each other's company.June is segmenting based on:

A positioning map provides a valuable tool to help managers position products by graphically illustrating consumers' perceptions of competing products within an industry.

Core regions are locations where marketers get majority of their sales.

The marketing strategy that focuses on producing a single product and marketing it to all customers is called:

Describe the three approaches to product-related segmentation.

Not-for-profit organizations practice market segmentation.

The marketing strategy that targets potential customers based on specific occupation or lifestyle is called micromarketing.

​Master Cookie Bakers sells customized cookies to restaurants and standardized cookies to individual buyers.The firm is using:

Sustainability has become an important value among individuals in the United States and some believe that man-made factors such as the increased use of diesel and gasoline in cars has led to global warming.Those worried about global warming and seeking ways to reduce their carbon footprint and have invested in products such as solar panels for their homes and electric or hybrid vehicles.What type of segmentation would be most appropriate for Toyota to utilize in marketing its Prius - a hybrid vehicle? ​

The company,Eco Nuts was featured on Shark Tank and has become one of the show's success stories due to the growing acceptance of their product as an alternative to traditional laundry detergent.​The company typically targets women,aged 40 to 65 who have total annual household income above $60,000 and are concerned about sustainability.What step in the market segmentation process has Eco Nuts utilized with this description?

North Face is a well known brand affiliated with active lifestyles such as backpacking,snow skiing,and camping.The company's products are available in a wide number of retail outlets as well as their company-owned specialty stores.The mix of products sold in the retail outlets varies widely depending on the market location.For example,stores in Northern California stock technical products suitable for customers who are avid backpackers,hikers and rock climbers while retailers in the Midwest states offer a greater selection of apparel.What type of segmentation is reflected by stores carrying the North Face brand?

Generation X is very family-oriented,well educated,and optimistic.

The Fayetteville-Springdale-Rogers region of Arkansas has approximately 340,000 people.Fayetteville is an urban center and it alone has a population of 60,000.The Fayetteville-Springdale-Rogers region would be classified as a:

Which of the following racial/ethnic minority groups is an attractive target for marketers because of their fastest-growing income?

A _____ is an urbanized county or set of counties with social and economic ties to nearby areas.

Which of the following is utilized to help managers position products by graphically illustrating consumers' perceptions of competing products within an industry?​

The group born between 1968 and 1979,now generally in their early 30s to early 40s,often are referred to as _____.