Question 1

Describe why marketing should be involved in the product design process.

Accepted Answer

Marketing is impacted by product design

Question 2

Lands' End is a well-known benchmarking target because of its __________ .

Accepted Answer

A)  catalog business 
B)  supply chain management 
C)  success at resolving complaints 
D)  labor relations 
E)  environmental policies 
A)  catalog business 
B)  supply chain management 
C)  success at resolving complaints 
D)  labor relations 
E)  environmental policies

Question 3

Describe three different types of service designs.

Accepted Answer

(1) substituting technology for people-t

Question 4

Birdie Par owns a company that makes golf gloves. She is thinking about introducing a new glove, which would require an additional fixed cost of $20,000 per year. The variable costs for the new glove have been estimated to be $5 per glove.
a) If she sells the new glove for $15, how many must she sell to break even?
b) If she sells 3,000 gloves at the $15 price, what will the contribution to profit be?

Accepted Answer

a) 2,000 gloves (Q_BE = F/(SP - V

Question 5

During the final design and testing stage:

Accepted Answer

A)  the product design idea is evaluated according to the needs of the major business functions. 
B)  design engineers hand the product over to the final design engineers. 
C)  the product specifications are drawn up. 
D)  marketing becomes involved for the first time. 
E)  the product achieves full production. 
A)  the product design idea is evaluated according to the needs of the major business functions. 
B)  design engineers hand the product over to the final design engineers. 
C)  the product specifications are drawn up. 
D)  marketing becomes involved for the first time. 
E)  the product achieves full production.

Question 6

In product screening, issues such as, "What is the market size?" and "What is the long term-product potential?" are addressed by:

Accepted Answer

A)  marketing 
B)  finance 
C)  engineering 
D)  operations 
E)  accounting 
A)  marketing 
B)  finance 
C)  engineering 
D)  operations 
E)  accounting

Question 7

Firms that have areas that have little customer contact and others with high customer contact are classified as _________ services.

Accepted Answer

A)  pure services 
B)  quasi-manufacturing 
C)  quasi-services 
D)  mixed services 
E)  manufacturing 
A)  pure services 
B)  quasi-manufacturing 
C)  quasi-services 
D)  mixed services 
E)  manufacturing

Question 8

Which of the following is true regarding the relative predictability of the cycle of new product introductions?

Accepted Answer

A)  new car models are predictable, but new fashion and new skin care products are not 
B)  new car models and new fashion are predictable, but new skin care products are not 
C)  new car models, new fashion, and new skin care products are all predictable 
D)  new car models, new fashion, and new skin care products are all unpredictable 
E)  new fashion and new skin care products are predictable, but new car models are not 
A)  new car models are predictable, but new fashion and new skin care products are not 
B)  new car models and new fashion are predictable, but new skin care products are not 
C)  new car models, new fashion, and new skin care products are all predictable 
D)  new car models, new fashion, and new skin care products are all unpredictable 
E)  new fashion and new skin care products are predictable, but new car models are not

Question 9

Building a bridge over the Mississippi River for a new highway uses a

Accepted Answer

A)  project process 
B)  batch process 
C)  line process 
D)  continuous process 
E)  recycle process 
A)  project process 
B)  batch process 
C)  line process 
D)  continuous process 
E)  recycle process

Question 10

At the preliminary design and testing stage of new product design, design engineers translate technical specifications into general performance specifications.

Accepted Answer

A) True 
 B)False

Question 11

In 1997, who performed a large benchmarking study for IBM?

Accepted Answer

A)  Boston Consulting Group 
B)  Anderson Consulting 
C)  i2 Technologies 
D)  Mercer Management Consultants 
E)  Manugistics 
A)  Boston Consulting Group 
B)  Anderson Consulting 
C)  i2 Technologies 
D)  Mercer Management Consultants 
E)  Manugistics

Describe why marketing should be involved in the product design process.

Lands' End is a well-known benchmarking target because of its __________ .

Describe three different types of service designs.

During the final design and testing stage:

In product screening, issues such as, "What is the market size?" and "What is the long term-product potential?" are addressed by:

Firms that have areas that have little customer contact and others with high customer contact are classified as _________ services.

Which of the following is true regarding the relative predictability of the cycle of new product introductions?

Building a bridge over the Mississippi River for a new highway uses a

At the preliminary design and testing stage of new product design, design engineers translate technical specifications into general performance specifications.

In 1997, who performed a large benchmarking study for IBM?

Introduction to Operations Management

Operations Strategy and Competitiveness

Supply Chain Management

Total Quality Management

Statistical Quality Control

Just-In-Time and Lean Systems

Forecasting

Capacity Planning and Facility Location

Facility Layout

Work System Design

Inventory Management

Aggregate Planning

Resource Planning

Scheduling

Project Management

Spreadsheet Modeling: An Introduction

Introduction to Optimization

Waiting Line Models

Master Scheduling and Rough-Cut Capacity Planning

Filters

Exam 3: Product Design and Process Selection

Describe why marketing should be involved in the product design process.

Lands' End is a well-known benchmarking target because of its __________ .

Describe three different types of service designs.

During the final design and testing stage:

In product screening, issues such as, "What is the market size?" and "What is the long term-product potential?" are addressed by:

Firms that have areas that have little customer contact and others with high customer contact are classified as _________ services.

Which of the following is true regarding the relative predictability of the cycle of new product introductions?

Building a bridge over the Mississippi River for a new highway uses a

At the preliminary design and testing stage of new product design, design engineers translate technical specifications into general performance specifications.

In 1997, who performed a large benchmarking study for IBM?

Introduction to Operations Management

Operations Strategy and Competitiveness

Supply Chain Management

Total Quality Management

Statistical Quality Control

Just-In-Time and Lean Systems

Forecasting

Capacity Planning and Facility Location

Facility Layout

Work System Design

Inventory Management

Aggregate Planning

Resource Planning

Scheduling

Project Management

Spreadsheet Modeling: An Introduction

Introduction to Optimization

Waiting Line Models

Master Scheduling and Rough-Cut Capacity Planning

Filters