Exam 13: Aggregate Planning

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What are the characteristics of the marketing plan?

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intended to meet the objectives of the strategic plan; identifies the sales needed to achieve the profitability level, growth rate, and the return on investment stated in the strategic plan; detailed are the targeted market segments, necessary market share, competitive focus, such as price, quality, flexibility, or time, expected profit margins, and new products needed

What are the two primary objectives of aggregate planning?

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D

The next level down in the planning process after development of the aggregate plan is the _____________.

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When a company's product is nontangible (a service), which of the following is no longer a viable option?

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Sales and operations planning integrates the medium-range functional plans for all except which of the following?

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A demand-based option in which the marketing tries to shift demand patterns to minimize demand fluctuations is called

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What are the characteristics of overtime?

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Which of the following is an advantage of producing at average demand levels?

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The comparison of aggregate plans is difficult when they produce different quantities and have different ending inventories.

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Develop a level aggregate plan using inventory and back orders (data given above). (a) What is the production rate per period? (b) No overtime is to be used. What is the required workforce level and how many workers are hired or fired at the beginning of period 1? (c) What is the maximum ending inventory and when does it occur? (d) What is the maximum amount of back orders and when does it occur? (e) What is the total cost? (f) What is the cost per unit?

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. What type of aggregate plan sets labor and equipment capacity to satisfy demand each period?

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Shifting demand makes sense when the company has ______________________.

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For the following data, verify the amount of employees needed. For the following data, verify the amount of employees needed.

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Explain the Reactive vs. Proactive Demand-based options.

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Which of the following is not typically contained in the marketing plan?

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What are the difficulties associated with back orders?

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Evaluating an aggregate plan in terms of inventory levels is using what perspective?

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Develop a chase aggregate plan without inventory and back orders. Do no hiring or firing. When demand exceeds regular production, use overtime up to its maximum and then subcontracting. When demand is less than regular production, use undertime (data given above). (a) What are the total hours of overtime per employee for the plan? (b) How many total units are produced using subcontracting? (c) What are the total hours of undertime per employee for the plan? (d) What is the total cost? (e) What is the cost per unit?

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The goal of developing an aggregate plan using composite product information is:

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The chase aggregate plan maintains a constant workforce and produces the same amount of product in each time period.

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