Exam 10: Books and the Power of Print
Exam 1: Mass Communication- a Critical Approach97 Questions
Exam 2: The Internet, Digital Media, and Media Convergence93 Questions
Exam 3: Digital Gaming and the Media Playground101 Questions
Exam 4: Sound Recording and Popular Music108 Questions
Exam 5: Popular Radio and the Origins of Broadcasting127 Questions
Exam 6: Television and Cable- the Power of Visual Culture117 Questions
Exam 7: Movies and the Impact of Images136 Questions
Exam 8: Newspapers- the Rise and Decline of Modern Journalism83 Questions
Exam 9: Magazines in the Age of Specialization108 Questions
Exam 10: Books and the Power of Print95 Questions
Exam 11: Advertising and Commercial Culture124 Questions
Exam 12: Public Relations and Framing the Message108 Questions
Exam 13: Media Economics and the Global Marketplace97 Questions
Exam 14: The Culture of Journalism- Values, Ethics, and Democracy67 Questions
Exam 15: Media Effects and Cultural Approaches to Research82 Questions
Exam 16: Legal Controls and Freedom of Expression112 Questions
Exam 17: General Questions Covering the Entire Text71 Questions
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Sales of religious books have dropped substantially over the past twenty years.
(True/False)
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Which of the following is the oldest printed book still in existence?
(Multiple Choice)
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Sometimes identified as pulp fiction, ______________________ were cheaply produced, low-priced novels popular in the United States beginning in the 1860s.
(Short Answer)
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Once strongly influenced by books, television and film now look elsewhere for most of their story ideas.
(True/False)
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Use the following to answer questions:
Matching
Match the types of books with their correct category.
-El-hi
(Multiple Choice)
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______________________ is a technology introduced in the nineteenth century that enabled printers to set type mechanically using a typewriter-style keyboard.
(Short Answer)
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The Harry Potter series gave an enormous boost to the juvenile books segment of the trade industry.
(True/False)
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______ made one of the first portable electronic reading devices.
(Multiple Choice)
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Mass market paperbacks account for more than one-third of the book market in terms of sales.
(True/False)
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The rights to use the contents of a book in another form, such as a screenplay, are called ______.
(Multiple Choice)
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What are two major facets of the relationship between books and television?
(Multiple Choice)
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______________________ from the Middle Ages featured decorative, colorful designs and illustrations on each page.
(Short Answer)
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One of the triumphs of the Internet is that it allows the digital passage of banned books into nations where printed versions have been outlawed.
(True/False)
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Why haven't television and the growth of cable substantially decreased the number of new book titles available each year? Will cable television and specialized computer technology eventually displace books? Why or why not?
(Essay)
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______________________ editors attend to specific problems in writing or length in a book manuscript.
(Short Answer)
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According to your textbook, many movies have been inspired by comics and graphic novels because ______.
(Multiple Choice)
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The one remaining national bookstore retail chain is ______________________.
(Short Answer)
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