Exam 10: Books and the Power of Print
Exam 1: Mass Communication- a Critical Approach97 Questions
Exam 2: The Internet, Digital Media, and Media Convergence93 Questions
Exam 3: Digital Gaming and the Media Playground101 Questions
Exam 4: Sound Recording and Popular Music108 Questions
Exam 5: Popular Radio and the Origins of Broadcasting127 Questions
Exam 6: Television and Cable- the Power of Visual Culture117 Questions
Exam 7: Movies and the Impact of Images136 Questions
Exam 8: Newspapers- the Rise and Decline of Modern Journalism83 Questions
Exam 9: Magazines in the Age of Specialization108 Questions
Exam 10: Books and the Power of Print95 Questions
Exam 11: Advertising and Commercial Culture124 Questions
Exam 12: Public Relations and Framing the Message108 Questions
Exam 13: Media Economics and the Global Marketplace97 Questions
Exam 14: The Culture of Journalism- Values, Ethics, and Democracy67 Questions
Exam 15: Media Effects and Cultural Approaches to Research82 Questions
Exam 16: Legal Controls and Freedom of Expression112 Questions
Exam 17: General Questions Covering the Entire Text71 Questions
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The Encyclopaedia Britannica fell on hard times in the 1990s because ______.
(Multiple Choice)
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In book publishing, ______________________ editors provide authors with feedback, make suggestions for improvements, and obtain advice from knowledgeable members of the academic community.
(Short Answer)
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The idea of the e-book was born when Michael Hart typed up the text of the U.S.Declaration of Independence on his computer in 1971.
(True/False)
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Professional books are sold mostly through mail order, the Internet, or specialized sales representatives.
(True/False)
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Why was the printing press such an important and revolutionary development?
(Essay)
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One of the first materials on which people could write language and symbols, ______________________ was obtained from plant reeds found along the Nile River.
(Short Answer)
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______ developed the first commercially successful electronic reading device.
(Multiple Choice)
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According to the textbook, as e-books become more popular, consumers who use them might expect to see ______.
(Multiple Choice)
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McGuffey's The Eclectic Reader taught most nineteenth-century elementary school children to read.
(True/False)
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Which statement about the early American "prestigious" publishing houses is true?
(Multiple Choice)
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Unlike most other forms of mass media, book publishing has avoided domination by a few huge corporations.
(True/False)
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In the publishing industry, advance money is an early payment to the author that is then deducted from the author's royalties on book sales.
(True/False)
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The first English work to be printed in book form was ______.
(Multiple Choice)
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.
(Short Answer)
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Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.
(True/False)
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