Exam 10: Books and the Power of Print

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Papyrus is a kind of paper made from treated animal skin.

(True/False)
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An adult trade book is ______.

(Multiple Choice)
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The Encyclopaedia Britannica fell on hard times in the 1990s because ______.

(Multiple Choice)
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In book publishing, ______________________ editors provide authors with feedback, make suggestions for improvements, and obtain advice from knowledgeable members of the academic community.

(Short Answer)
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The idea of the e-book was born when Michael Hart typed up the text of the U.S.Declaration of Independence on his computer in 1971.

(True/False)
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A Japanese form of graphic novels is called ______.

(Multiple Choice)
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Professional books are sold mostly through mail order, the Internet, or specialized sales representatives.

(True/False)
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Why was the printing press such an important and revolutionary development?

(Essay)
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One of the first materials on which people could write language and symbols, ______________________ was obtained from plant reeds found along the Nile River.

(Short Answer)
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______ developed the first commercially successful electronic reading device.

(Multiple Choice)
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According to the textbook, as e-books become more popular, consumers who use them might expect to see ______.

(Multiple Choice)
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McGuffey's The Eclectic Reader taught most nineteenth-century elementary school children to read.

(True/False)
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Which statement about the early American "prestigious" publishing houses is true?

(Multiple Choice)
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Unlike most other forms of mass media, book publishing has avoided domination by a few huge corporations.

(True/False)
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In the publishing industry, advance money is an early payment to the author that is then deducted from the author's royalties on book sales.

(True/False)
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The first English work to be printed in book form was ______.

(Multiple Choice)
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.

(Short Answer)
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Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.

(True/False)
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The author of the first dime novel was ______.

(Multiple Choice)
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What have been the major contributions of books to democratic life?

(Essay)
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