Question 1

While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.

Accepted Answer

The answer of While e-books can be read off computers...

Question 2

A large retail business that sells books, recordings, and new media is called a ______________________.

Accepted Answer

The answer of A large retail business that sells books,...

Question 3

The first protomodern book, which used sheets of material sewn together at the edges to allow the book to be opened at any page, was called ______.

Accepted Answer

A) papyrus 
B) parchment 
C) a codex 
D) an illuminated manuscript 
E) vellum 
A) papyrus 
B) parchment 
C) a codex 
D) an illuminated manuscript 
E) vellum

Question 4

Millions of library books are deteriorating because ______.

Accepted Answer

A) there is too much humidity in library buildings 
B) the ink used in printing the books is eating through the paper 
C) the glue holding the books together is drying out 
D) the books were printed on acid-based paper, which is turning brittle 
E) nobody wants to take care of them 
A) there is too much humidity in library buildings 
B) the ink used in printing the books is eating through the paper 
C) the glue holding the books together is drying out 
D) the books were printed on acid-based paper, which is turning brittle 
E) nobody wants to take care of them

Question 5

Is there ever a good reason to censor a library book? Why or why not? Use examples to support your answer.

Accepted Answer

There may be certain circumstances where

Question 6

An early type of book, the ______________________ was made up of sheets of parchment that were cut and sewn together along the edge, then bound with thin pieces of wood and covered with leather.

Accepted Answer

The answer of An early type of book, the ______________________...

Question 7

Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?

Accepted Answer

A) Marco Polo 
B) Genghis Khan 
C) Christopher Columbus 
D) Immigrants from China 
E) Arab spice traders 
A) Marco Polo 
B) Genghis Khan 
C) Christopher Columbus 
D) Immigrants from China 
E) Arab spice traders

Question 8

The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly.

Accepted Answer

A) True 
 B)False

Question 9

Pocket Books revolutionized the paperback industry by ______.

Accepted Answer

A) raising the quality of the books by using better paper 
B) making the pages and the font bigger 
C) stapling rather than gluing the binding 
D) cutting the standard book price to twenty-five cents 
E) selling books online 
A) raising the quality of the books by using better paper 
B) making the pages and the font bigger 
C) stapling rather than gluing the binding 
D) cutting the standard book price to twenty-five cents 
E) selling books online

Question 10

According to the textbook, which of the following statements is most likely true about the future of e-books?

Accepted Answer

A) The sales of e-books will probably level off at 5 percent of U.S.book sales. 
B) The sales of e-books will likely drop as the fad passes. 
C) Over half of all U.S.book sales were for e-books by 2012. 
D) U.S.e-book sales will surpass the print book market by 2017. 
E) Publishers will probably stop producing print books by 2016. 
A) The sales of e-books will probably level off at 5 percent of U.S.book sales. 
B) The sales of e-books will likely drop as the fad passes. 
C) Over half of all U.S.book sales were for e-books by 2012. 
D) U.S.e-book sales will surpass the print book market by 2017. 
E) Publishers will probably stop producing print books by 2016.

Question 11

Which of the following is true about the relationship between the movie and publishing industries?

Accepted Answer

A) The film industry rarely turns to the publishing industry for ideas because books are seen as an outdated mode of communication. 
B) Publishers and authors are often cheated out of huge movie rights revenues for film adaptations of novels. 
C) The film industry will adapt graphic novels or comic books, but not fiction or nonfiction. 
D) Publishers pay movie studios huge amounts of money to have their books adapted into movies. 
E) None of the options is correct. 
A) The film industry rarely turns to the publishing industry for ideas because books are seen as an outdated mode of communication. 
B) Publishers and authors are often cheated out of huge movie rights revenues for film adaptations of novels. 
C) The film industry will adapt graphic novels or comic books, but not fiction or nonfiction. 
D) Publishers pay movie studios huge amounts of money to have their books adapted into movies. 
E) None of the options is correct.

Question 12

Use the following to answer questions:
Matching
Match the types of books with their correct category.
-Encyclopedias

Accepted Answer

A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books 
A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books

Question 13

If you were opening an independent bookstore in a town with a chain store, such as a Barnes & Noble, how would you compete?

Accepted Answer

To compete with a chain store like Barne

Question 14

Use the following to answer questions:
Matching
Match the types of books with their correct category.
-The instant book

Accepted Answer

A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books 
A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books

Question 15

The key to the success of e-books has been ______.

Accepted Answer

A) the creation of an e-reader that has a comfortable-to-read display 
B) the creation of an e-reader that was affordable for a large audience 
C) having a large number of titles available electronically 
D) making e-books less expensive than hardcover copies 
E) All of the options are correct. 
A) the creation of an e-reader that has a comfortable-to-read display 
B) the creation of an e-reader that was affordable for a large audience 
C) having a large number of titles available electronically 
D) making e-books less expensive than hardcover copies 
E) All of the options are correct.

While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.

A large retail business that sells books, recordings, and new media is called a ______________________.

The first protomodern book, which used sheets of material sewn together at the edges to allow the book to be opened at any page, was called ______.

Millions of library books are deteriorating because ______.

Is there ever a good reason to censor a library book? Why or why not? Use examples to support your answer.

An early type of book, the ______________________ was made up of sheets of parchment that were cut and sewn together along the edge, then bound with thin pieces of wood and covered with leather.

Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?

The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly.

Pocket Books revolutionized the paperback industry by ______.

According to the textbook, which of the following statements is most likely true about the future of e-books?

Which of the following is true about the relationship between the movie and publishing industries?

Use the following to answer questions: Matching Match the types of books with their correct category. -Encyclopedias

If you were opening an independent bookstore in a town with a chain store, such as a Barnes & Noble, how would you compete?

Use the following to answer questions: Matching Match the types of books with their correct category. -The instant book

The key to the success of e-books has been ______.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 10: Books and the Power of Print

While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.

A large retail business that sells books, recordings, and new media is called a ______________________.

The first protomodern book, which used sheets of material sewn together at the edges to allow the book to be opened at any page, was called ______.

Millions of library books are deteriorating because ______.

Is there ever a good reason to censor a library book? Why or why not? Use examples to support your answer.

An early type of book, the ______________________ was made up of sheets of parchment that were cut and sewn together along the edge, then bound with thin pieces of wood and covered with leather.

Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?

The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly.

Pocket Books revolutionized the paperback industry by ______.

According to the textbook, which of the following statements is most likely true about the future of e-books?

Which of the following is true about the relationship between the movie and publishing industries?

Use the following to answer questions: Matching Match the types of books with their correct category. -Encyclopedias

If you were opening an independent bookstore in a town with a chain store, such as a Barnes & Noble, how would you compete?

Use the following to answer questions: Matching Match the types of books with their correct category. -The instant book

The key to the success of e-books has been ______.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters