Question 1

An instant book is ______.

Accepted Answer

A) a topical book that is published quickly after a major event 
B) a book that is short and easy to read very quickly 
C) a book that is heavily marketed and instantly becomes a best seller 
D) a religious book that causes the reader to convert 
E) an e-book that is delivered to a device instantly 
A) a topical book that is published quickly after a major event 
B) a book that is short and easy to read very quickly 
C) a book that is heavily marketed and instantly becomes a best seller 
D) a religious book that causes the reader to convert 
E) an e-book that is delivered to a device instantly

Question 2

Which of the following did the linotype do?

Accepted Answer

A) Engrave photographs 
B) Set type mechanically 
C) Power the press by electricity 
D) Add color to the printed page 
E) Type lines underneath printed words 
A) Engrave photographs 
B) Set type mechanically 
C) Power the press by electricity 
D) Add color to the printed page 
E) Type lines underneath printed words

Question 3

Which of the following is a method large book publishers use to generate enormous revenues?

Accepted Answer

A) Allowing bookstores to return unsold copies of books for credit 
B) Paying large advances to authors 
C) Seeking out and publishing books only a handful of scholars will ever read 
D) Signing lucrative agreements for turning books into films or television programs 
E) Investing in printed encyclopedia projects 
A) Allowing bookstores to return unsold copies of books for credit 
B) Paying large advances to authors 
C) Seeking out and publishing books only a handful of scholars will ever read 
D) Signing lucrative agreements for turning books into films or television programs 
E) Investing in printed encyclopedia projects

Question 4

The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes.

Accepted Answer

A) True 
 B)False

Question 5

Parchment is a kind of paper made from plant reeds found along the Nile River.

Accepted Answer

A) True 
 B)False

Question 6

Franklin Delano Roosevelt: A Memorial, published in 1945, is an example of which type of book?

Accepted Answer

A) Religious 
B) Instant book 
C) Reference 
D) Novel 
E) Graphic novel 
A) Religious 
B) Instant book 
C) Reference 
D) Novel 
E) Graphic novel

Question 7

Discuss the publishing industry in the digital age.How has convergence changed the publishing industry?

Accepted Answer

The publishing industry in the digital a

Question 8

______________________ are sold from racks in drugstores, supermarkets, and airports as well as in bookstores.

Accepted Answer

Mass marke

Question 9

Most of the original publishing houses in America, such as J.B.Lippincott (founded in 1792), Harper & Bros.(1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.

Accepted Answer

A) True 
 B)False

Question 10

Many books from the Middle Ages were called illuminated manuscripts because they were ______.

Accepted Answer

A) elaborately decorated with colorful designs and illustrations 
B) printed using reflective ink 
C) burned in castle fireplaces to honor God 
D) read aloud in the town square by scholars who explained, or illuminated, the text 
E) None of the above options is correct. 
A) elaborately decorated with colorful designs and illustrations 
B) printed using reflective ink 
C) burned in castle fireplaces to honor God 
D) read aloud in the town square by scholars who explained, or illuminated, the text 
E) None of the above options is correct.

Question 11

Which of the following statements about audio books is true?

Accepted Answer

A) Audio books are now downloadable to iPods and other portable devices. 
B) Audio books offer a valuable service to sightless and vision-impaired readers. 
C) Regular readers enjoy audio books during daily commutes or long drives. 
D) The number of audio books borrowed from libraries soared in the 1990s and early 2000s. 
E) All of the options are correct. 
A) Audio books are now downloadable to iPods and other portable devices. 
B) Audio books offer a valuable service to sightless and vision-impaired readers. 
C) Regular readers enjoy audio books during daily commutes or long drives. 
D) The number of audio books borrowed from libraries soared in the 1990s and early 2000s. 
E) All of the options are correct.

Question 12

A printing technique developed by early Chinese printers, ______________________ involved hand-carving characters and illustrations into blocks of wood.

Accepted Answer

The answer of A printing technique developed by early Chinese...

Question 13

Trade books refers to the category of books sold to the general reader.

Accepted Answer

A) True 
 B)False

Question 14

Use the following to answer questions:
Matching
Match the types of books with their correct category.
-Art and travel

Accepted Answer

A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books 
A) Mass market paperbacks 
B) Reference books 
C) Textbooks 
D) Trade books

Question 15

Why did publishing houses develop? What has happened to them today?

Accepted Answer

Publishing houses developed in response

Question 16

Libraries are unable to digitize any books because of copyright laws.

Accepted Answer

A) True 
 B)False

Question 17

What do Das Kapital, The Satanic Verses, and The Autobiography of Malcolm X have in common?

Accepted Answer

A) They were all banned at one time or another. 
B) They all had trouble finding a publisher. 
C) They were the first books made into e-books. 
D) They were originally published in Latin. 
E) They were written by the same author. 
A) They were all banned at one time or another. 
B) They all had trouble finding a publisher. 
C) They were the first books made into e-books. 
D) They were originally published in Latin. 
E) They were written by the same author.

Question 18

The development of book superstores in the 1980s reinvigorated book sales.

Accepted Answer

A) True 
 B)False

Question 19

Gutenberg developed the printing press in the fifteenth century.

Accepted Answer

A) True 
 B)False

Question 20

Because books are such an old and traditional medium, they are no longer very influential.

Accepted Answer

A) True 
 B)False

An instant book is ______.

Which of the following did the linotype do?

Which of the following is a method large book publishers use to generate enormous revenues?

The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes.

Parchment is a kind of paper made from plant reeds found along the Nile River.

Franklin Delano Roosevelt: A Memorial, published in 1945, is an example of which type of book?

Discuss the publishing industry in the digital age.How has convergence changed the publishing industry?

______________________ are sold from racks in drugstores, supermarkets, and airports as well as in bookstores.

Most of the original publishing houses in America, such as J.B.Lippincott (founded in 1792), Harper & Bros.(1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.

Many books from the Middle Ages were called illuminated manuscripts because they were ______.

Which of the following statements about audio books is true?

A printing technique developed by early Chinese printers, ______________________ involved hand-carving characters and illustrations into blocks of wood.

Trade books refers to the category of books sold to the general reader.

Use the following to answer questions: Matching Match the types of books with their correct category. -Art and travel

Why did publishing houses develop? What has happened to them today?

Libraries are unable to digitize any books because of copyright laws.

What do Das Kapital, The Satanic Verses, and The Autobiography of Malcolm X have in common?

The development of book superstores in the 1980s reinvigorated book sales.

Gutenberg developed the printing press in the fifteenth century.

Because books are such an old and traditional medium, they are no longer very influential.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters

Exam 10: Books and the Power of Print

An instant book is ______.

Which of the following did the linotype do?

Which of the following is a method large book publishers use to generate enormous revenues?

The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes.

Parchment is a kind of paper made from plant reeds found along the Nile River.

Franklin Delano Roosevelt: A Memorial, published in 1945, is an example of which type of book?

Discuss the publishing industry in the digital age.How has convergence changed the publishing industry?

______________________ are sold from racks in drugstores, supermarkets, and airports as well as in bookstores.

Most of the original publishing houses in America, such as J.B.Lippincott (founded in 1792), Harper & Bros.(1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.

Many books from the Middle Ages were called illuminated manuscripts because they were ______.

Which of the following statements about audio books is true?

A printing technique developed by early Chinese printers, ______________________ involved hand-carving characters and illustrations into blocks of wood.

Trade books refers to the category of books sold to the general reader.

Use the following to answer questions: Matching Match the types of books with their correct category. -Art and travel

Why did publishing houses develop? What has happened to them today?

Libraries are unable to digitize any books because of copyright laws.

What do Das Kapital, The Satanic Verses, and The Autobiography of Malcolm X have in common?

The development of book superstores in the 1980s reinvigorated book sales.

Gutenberg developed the printing press in the fifteenth century.

Because books are such an old and traditional medium, they are no longer very influential.

Mass Communication- a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable- the Power of Visual Culture

Movies and the Impact of Images

Newspapers- the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism- Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

General Questions Covering the Entire Text

Filters