Question 1

A ________ is a content structure that has emerged from the processing of many user tags.

Accepted Answer

A) metalanguage 
B) chrome 
C) folksonomy 
D) bookmark 
A) metalanguage 
B) chrome 
C) folksonomy 
D) bookmark C

Question 2

What is social CRM?

Accepted Answer

Social CRM is a dynamic,SM-based CRM process.The relationships between organisations and customers emerge in a dynamic process as both parties create and process content.In addition to the traditional forms of promotion,employees in the organisation create wikis,blogs,discussion lists,frequently asked questions,sites for user reviews and commentary,and other dynamic content.Customers search this content,contribute reviews and commentary,ask more questions,create user groups,and so forth.With social CRM,each customer crafts his or her own relationship with the company.

Question 3

What is a folksonomy?

Accepted Answer

Enterprise 2.0 content is tagged,just like content on the Web,and tags are organised into structures.These structures organise tags as a taxonomy does,but,unlike taxonomies,they are not preplanned;they emerge.A folksonomy is content structure that has emerged from the processing of many user tags.

Question 4

Social media ________ are the companies that operate the SM sites.

Accepted Answer

A) outlets 
B) newsrooms 
C) sponsors 
D) application providers 
A) outlets 
B) newsrooms 
C) sponsors 
D) application providers

Question 5

Which of the following statements is a characteristic of user communities?

Accepted Answer

A) A viral hook is an inducement to constrain communications between user communities. 
B) Most users of SM belong to several different user communities. 
C) Social Media (SM)user communities are mostly based on geographic and familial ties. 
D) In community-SM site relationships,the relationships in second-tier communities are disassociated from first-tier users. 
A) A viral hook is an inducement to constrain communications between user communities. 
B) Most users of SM belong to several different user communities. 
C) Social Media (SM)user communities are mostly based on geographic and familial ties. 
D) In community-SM site relationships,the relationships in second-tier communities are disassociated from first-tier users.

Question 6

________ is the dynamic social media process of employing users to participate in product design or product redesign.

Accepted Answer

A) Flexible product development 
B) Collaborative product development 
C) Social capitalisation 
D) Crowdsourcing 
A) Flexible product development 
B) Collaborative product development 
C) Social capitalisation 
D) Crowdsourcing

Question 7

What is the difference between traditional CRM and social CRM?

Accepted Answer

In social CRM,because relationships emer

Question 8

In the context of management,transcendence means loss of control of employees.

Accepted Answer

A) True 
 B)False

Question 9

What are social media application providers?

Accepted Answer

Social media application providers are t

Question 10

To an organisation,the strength of a relationship is the likelihood that the entity in the relationship will do something that benefits the organisation.

Accepted Answer

A) True 
 B)False

Question 11

Explain the data component of social media information systems (SMIS).

Accepted Answer

SM data falls into two categories: conte

Question 12

Social media application providers create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

Accepted Answer

A) True 
 B)False

Question 13

Explain the major sources of user-generated content problems.

Accepted Answer

When a business participates in a social

Question 14

Social capital is the investment in human knowledge and skills for future profit.

Accepted Answer

A) True 
 B)False

Question 15

In McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is called ________.

Accepted Answer

A) tagging 
B) signaling 
C) searching 
D) authoring 
A) tagging 
B) signaling 
C) searching 
D) authoring

Question 16

Social media ________ create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

Accepted Answer

A) application providers 
B) collaborators 
C) dashboards 
D) outlets 
A) application providers 
B) collaborators 
C) dashboards 
D) outlets

Question 17

Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is true of social networking problems?

Accepted Answer

A) The product development team should not receive the criticisms posted on a social networking site. 
B) If the problematic content represents reasonable criticism of the organisation's products,the best response is to delete it. 
C) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely. 
D) Responses to problematic content are best reserved for instances where it has caused the organisation to do something positive. 
A) The product development team should not receive the criticisms posted on a social networking site. 
B) If the problematic content represents reasonable criticism of the organisation's products,the best response is to delete it. 
C) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely. 
D) Responses to problematic content are best reserved for instances where it has caused the organisation to do something positive.

Question 19

According to McAfee's Enterprise 2.0 model,creating enterprise content via blogs,wikis,discussion groups,and presentations is part of ________.

Accepted Answer

A) tagging 
B) searching 
C) signaling 
D) authoring 
A) tagging 
B) searching 
C) signaling 
D) authoring

Question 20

Which of the following statements is true of social capital?

Accepted Answer

A) Social capital can be gained by limiting the number of friends. 
B) Being linked into social networks undermines a professional's image and position in an organisation. 
C) Social capital is the investment in human knowledge and skills for future profit. 
D) The value of social capital is determined by the number of relationships in a social network. 
A) Social capital can be gained by limiting the number of friends. 
B) Being linked into social networks undermines a professional's image and position in an organisation. 
C) Social capital is the investment in human knowledge and skills for future profit. 
D) The value of social capital is determined by the number of relationships in a social network.

Exam 8: Social Media Information Systems

A ________ is a content structure that has emerged from the processing of many user tags.

What is social CRM?

What is a folksonomy?

Social media ________ are the companies that operate the SM sites.

Which of the following statements is a characteristic of user communities?

________ is the dynamic social media process of employing users to participate in product design or product redesign.

What is the difference between traditional CRM and social CRM?

In the context of management,transcendence means loss of control of employees.

What are social media application providers?

To an organisation,the strength of a relationship is the likelihood that the entity in the relationship will do something that benefits the organisation.

Explain the data component of social media information systems (SMIS).

Social media application providers create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

Explain the major sources of user-generated content problems.

Social capital is the investment in human knowledge and skills for future profit.

In McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is called ________.

Social media ________ create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

Which of the following statements is true of social networking problems?

According to McAfee's Enterprise 2.0 model,creating enterprise content via blogs,wikis,discussion groups,and presentations is part of ________.

Which of the following statements is true of social capital?

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