Exam 9: Emphasizing Important Information

Readers who can easily locate and understand important information in a document will be more likely to agree with its arguments.

In almost all cases, demonstrative pronouns should be followed by nouns.

Chapter 9 discusses three techniques for dividing long paragraphs. One is to make the topic sentence a separate paragraph and split the supporting information into separate paragraphs. What are the other two techniques?

A writer at ColdTec Accounting has just completed a draft of an internal report describing a recent drop in enrollment in a training course for new employees entitled "Web Linking and Publishing with Microsoft Excel 2007." Which of the following titles would be most appropriate for the report?

To test a title, you should ask whether readers will be able to paraphrase it in a clear, meaningful sentence.

Which of the following words or phrases should be used in the excerpt below to signal to readers that because land-use problems are causing high bacteria levels, landowners must take action. Bacteria levels are often above state standards and are due to localized, specific land-use problems. _______, landowners must take action to address these problems and reduce the high bacteria levels.

Which of these statements provides an effective definition of a sentence list?

What type of sentence states, summarizes, or forecasts the main point of the paragraph?

A local bank uses this slogan in its advertising: "Integrity. Experience. Trust. Local." What about this slogan violates readers' expectations?

What kind of transition would be most helpful to readers of these two sentences? "Mr. Polk accomplished each objective he had for his term of office. He did not seek a second term."

What kind of transitional words are for example, for instance, and in other words?

turning paragraphs into lists has four advantages for the writer. One is that it forces you to look at the big picture. What are two other advantages listed in the chapter?

using Styles to design your headings can help you enhance the coherence of your document.

Therefore, furthermore, consequently, and next are all examples of what category of words?

A writer is considering revising the long paragraph below. Would the best place to start a second paragraph be at (1), (2), or (3)? Although graphics can enhance a website, they can also serve as a distraction. Having too many graphics that do not contribute to the content of the site may make your company appear unprofessional, as well as contributing to slow download times. Your site, for example, has thirty moving images. (1) Such images do not reflect the serious nature of your business. When it comes to graphics, we suggest you adopt a "less is more" approach. (2) Another troublesome feature of your site is the scrolling banner used as a navigation element. To reach certain pages on your site, users must quickly click the links scrolling across the banner. If they miss a link, they must wait another 20 seconds until the link scrolls by again. (3) Because this site is not designed to be a game but rather a place for customers to learn more about handling hazardous materials, you should not use a scrolling banner as a navigation element. We recommend that you use standard navigation buttons aligned along the left margin or across the top of the page. Also, you may want to include a text-only navigation element at the bottom of the page.

Which of the following is an example of a coherence device?

Which of these examples shows the most effective transition from the first sentence to the second?

A heading eliminates the need for a transitional sentence such as "Let us now turn to the advantages of the mandatory enrollment process."

A writer is developing a brochure for vacationers interested in taking an "Introduction to Kayaking" course offered by a rafting and kayaking company. Which of the following headings is most likely to appear in the brochure?

what are the two types of paragraphs?