Question 1

What are the key differences between habitual decision making,limited problem solving,and extended problem solving?

Accepted Answer

With habitual decision making consumers

Question 2

Consumer behaviour is only concerned with the ultimate use of goods and services.

Accepted Answer

A) True 
 B)False

Question 3

Perception is an example of a situational influence on the consumer decision-making process.

Accepted Answer

A) True 
 B)False

Question 4

The consumer decision process always involves complex cognitive activity.

Accepted Answer

A) True 
 B)False

Question 5

Behavioural learning theorists ________.

Accepted Answer

A) view people as problem solvers who do more than passively react to associations between stimuli 
B) assume learning takes place as the result of connections that form between events that we perceive 
C) believe the most important component of learning is behaviour that is directed by affect and cognition 
D) believe learning occurs when people watch the actions of others and note what happens to them as a result 
E) stress the role of creativity and intuition during the learning process 
A) view people as problem solvers who do more than passively react to associations between stimuli 
B) assume learning takes place as the result of connections that form between events that we perceive 
C) believe the most important component of learning is behaviour that is directed by affect and cognition 
D) believe learning occurs when people watch the actions of others and note what happens to them as a result 
E) stress the role of creativity and intuition during the learning process

Question 6

External influences are mainly concerned with social and cultural influences on consumer decision making.

Accepted Answer

A) True 
 B)False

Question 7

Why are virtual communities important to marketers? Explain your response.

Accepted Answer

Clever marketers look for opportunities

Question 8

________ is the step of the decision-making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there that might solve their problem.

Accepted Answer

A) Product evaluation 
B) Situational analysis 
C) Problem recognition 
D) Problem screening 
E) Information search 
A) Product evaluation 
B) Situational analysis 
C) Problem recognition 
D) Problem screening 
E) Information search

Question 9

The personality trait of ________ refers to the amount of emphasis placed on owning products.

Accepted Answer

A) materialism; need for cognition 
B) materialism; innovativeness 
C) need for cognition; self-confidence 
D) sociability; innovativeness 
E) sociability; need for cognition 
A) materialism; need for cognition 
B) materialism; innovativeness 
C) need for cognition; self-confidence 
D) sociability; innovativeness 
E) sociability; need for cognition

Question 10

________ allow/s organisations to maximise their placing at the top of lists of consumer online searches.

Accepted Answer

A) The heuristic rule 
B) Search engine optimisation 
C) Opinion differentiators 
D) Hyperbots 
E) Information searchers 
A) The heuristic rule 
B) Search engine optimisation 
C) Opinion differentiators 
D) Hyperbots 
E) Information searchers

Question 11

________ occur/s whenever a consumer sees a significant difference between her/his current state of affairs and some desired or ideal state.

Accepted Answer

A) Perceived risk 
B) Conformity issues 
C) Lifestyle issues 
D) Heuristics 
E) Problem recognition 
A) Perceived risk 
B) Conformity issues 
C) Lifestyle issues 
D) Heuristics 
E) Problem recognition

Question 12

A consumer who is considering purchasing a chocolate bar would likely use ________.

Accepted Answer

A) conformity decision making 
B) concurrent decision making 
C) habitual decision making 
D) extended problem solving 
E) limited problem solving 
A) conformity decision making 
B) concurrent decision making 
C) habitual decision making 
D) extended problem solving 
E) limited problem solving

Question 13

People's moods and behaviours are strongly influenced by their physical surroundings.

Accepted Answer

A) Size and displays 
B) Arousal and pleasure 
C) Colour décor and size 
D) Product cost and displays 
E) Familiar surrounds and colour décor 
A) Size and displays 
B) Arousal and pleasure 
C) Colour décor and size 
D) Product cost and displays 
E) Familiar surrounds and colour décor

Question 14

To breathe life into demographic analysis,marketers turn to ________ that group consumers according to psychological and behavioural similarities.

Accepted Answer

A) social classes 
B) psychographics 
C) opinion leaders groups 
D) reference groups 
E) bandwagon groups 
A) social classes 
B) psychographics 
C) opinion leaders groups 
D) reference groups 
E) bandwagon groups

Question 15

Explain the role played by opinion leaders.

Accepted Answer

An opinion leader is a person who influe

Question 16

When a person conforms they will change their beliefs or behaviours as a reaction to real or imagined group pressures.

Accepted Answer

A) True 
 B)False

Question 17

C2C e-commerce occurs amongst individuals without directly involving manufacturers or retailers.

Accepted Answer

A) True 
 B)False

Question 18

Discuss why retail marketers need to pay attention to the physical environment.

Accepted Answer

Marketers know that dimensions of the ph

Question 19

________ occurs when people learn that their actions result in rewards or punishment.

Accepted Answer

A) Cognitive conditioning 
B) Self-concept development 
C) Information searching 
D) Operant conditioning 
E) Classical conditioning 
A) Cognitive conditioning 
B) Self-concept development 
C) Information searching 
D) Operant conditioning 
E) Classical conditioning

Question 20

________ occurs when people watch the actions of others and note what happens to them as a result.

Accepted Answer

A) Operant conditioning 
B) Classical conditioning 
C) Involvement 
D) Observational learning 
E) Stimulus discrimination 
A) Operant conditioning 
B) Classical conditioning 
C) Involvement 
D) Observational learning 
E) Stimulus discrimination

What are the key differences between habitual decision making,limited problem solving,and extended problem solving?

Consumer behaviour is only concerned with the ultimate use of goods and services.

Perception is an example of a situational influence on the consumer decision-making process.

The consumer decision process always involves complex cognitive activity.

Behavioural learning theorists ________.

External influences are mainly concerned with social and cultural influences on consumer decision making.

Why are virtual communities important to marketers? Explain your response.

________ is the step of the decision-making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there that might solve their problem.

The personality trait of ________ refers to the amount of emphasis placed on owning products.

________ allow/s organisations to maximise their placing at the top of lists of consumer online searches.

________ occur/s whenever a consumer sees a significant difference between her/his current state of affairs and some desired or ideal state.

A consumer who is considering purchasing a chocolate bar would likely use ________.

People's moods and behaviours are strongly influenced by their physical surroundings.

To breathe life into demographic analysis,marketers turn to ________ that group consumers according to psychological and behavioural similarities.

Explain the role played by opinion leaders.

When a person conforms they will change their beliefs or behaviours as a reaction to real or imagined group pressures.

C2C e-commerce occurs amongst individuals without directly involving manufacturers or retailers.

Discuss why retail marketers need to pay attention to the physical environment.

________ occurs when people learn that their actions result in rewards or punishment.

________ occurs when people watch the actions of others and note what happens to them as a result.

Welcome to the World of Marketing: Creating and Delivering Value

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

Exam 5: Consumer Behaviour: How and Why We Buy

What are the key differences between habitual decision making,limited problem solving,and extended problem solving?

Consumer behaviour is only concerned with the ultimate use of goods and services.

Perception is an example of a situational influence on the consumer decision-making process.

The consumer decision process always involves complex cognitive activity.

Behavioural learning theorists ________.

External influences are mainly concerned with social and cultural influences on consumer decision making.

Why are virtual communities important to marketers? Explain your response.

________ is the step of the decision-making process in which the consumer checks his/her memory and surveys the environment to identify what options are out there that might solve their problem.

The personality trait of ________ refers to the amount of emphasis placed on owning products.

________ allow/s organisations to maximise their placing at the top of lists of consumer online searches.

________ occur/s whenever a consumer sees a significant difference between her/his current state of affairs and some desired or ideal state.

A consumer who is considering purchasing a chocolate bar would likely use ________.

People's moods and behaviours are strongly influenced by their physical surroundings.

To breathe life into demographic analysis,marketers turn to ________ that group consumers according to psychological and behavioural similarities.

Explain the role played by opinion leaders.

When a person conforms they will change their beliefs or behaviours as a reaction to real or imagined group pressures.

C2C e-commerce occurs amongst individuals without directly involving manufacturers or retailers.

Discuss why retail marketers need to pay attention to the physical environment.

________ occurs when people learn that their actions result in rewards or punishment.

________ occurs when people watch the actions of others and note what happens to them as a result.

Welcome to the World of Marketing: Creating and Delivering Value

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters