Exam 5: Consumer Behaviour: How and Why We Buy

Personality is ________.

A consumer who is considering purchasing a house would be most likely to use ________.

Mrs White and Mrs Brown are both 56 years old and eligible for many seniors' discounts such as free coffee at McDonalds.

After purchasing and using a product,a consumer engages in ________ when they evaluate whether they made the best product choice.

________ is an internal state that drives us to satisfy needs.

Psychographics groups consumers according to psychological traits only.

A consumer market consists of which of the following?

Explain how marketers at Arnott's could use behavioural and cognitive learning theory in their marketing strategies.

Consumer behaviour is the ________ interaction of ________ and cognition,behaviour and the ________ by which human beings conduct the ________ aspects of their lives.

Consumers who are within the same social class work in similar occupations,have similar income levels but do not share tastes in clothing or leisure activities.

Leona purchased two bottles of Chilean wine - her first time drinking Chilean wine.

________ is/are composed of a mixture of beliefs about one's abilities and observations of one's own behaviour and feeling (both positive and negative)regarding one's personal attributes.

Some expectations regarding appropriate attitudes,behaviours,and appearances for men and women come from society's strong pressure to conform to ________.

Gender roles,while interesting to sociologists,are of no real interest to marketers.

Consumers often change their beliefs or actions as a reaction to real or imagined group pressure to gain acceptance from a particular reference group.

Discuss how a marketer could respond to increasing levels of time poverty.

You are a consumer in need of a new can opener.You see a manual operated can opener in a discount store that costs $5.99.You see the same style can opener in a fancy package and in a range of colours in a trendy gadget store in the mall for $15.99.Which can opener would you purchase if you applied the heuristic rule that price equals quality?

Internal influences are mainly concerned with psychological and personal influences on consumer decision making.

Maslow's hierarchy of needs ________.

Jane's elderly aunt wants a cashmere blanket.