Question 1

Problem recognition occurs when ________.

Accepted Answer

A) a consumer has a certain need 
B) marketing highlights a latent consumer need 
C) A but not B 
D) B but not A 
E) A and B 
A) a consumer has a certain need 
B) marketing highlights a latent consumer need 
C) A but not B 
D) B but not A 
E) A and B

Question 2

Classical conditioning occurs when people learn that their actions result in rewards or punishments.

Accepted Answer

A) True 
 B)False

Question 3

Opinion leaders ________.

Accepted Answer

A) are not sponsored by any company 
B) impart both positive and negative information about product performance 
C) often are among the first to buy new products 
D) influence others people's attitudes or behaviours because they are perceived as possessing expertise about a product 
E) All of the above 
A) are not sponsored by any company 
B) impart both positive and negative information about product performance 
C) often are among the first to buy new products 
D) influence others people's attitudes or behaviours because they are perceived as possessing expertise about a product 
E) All of the above

Question 4

Think of an item you purchased recently using habitual decision-making and another item where you used extended problem solving.What was involved in each process?

Accepted Answer

Student responses on the items will vary

Question 5

Learned associations in classical and operant conditioning have a tendency to transfer to other similar things in a process called ________.

Accepted Answer

A) stimulus differentiation 
B) cognitive affect 
C) psychographics 
D) stimulus generalisation 
E) problem recognition 
A) stimulus differentiation 
B) cognitive affect 
C) psychographics 
D) stimulus generalisation 
E) problem recognition

Question 6

Explain the potential influence of groups,opinion leaders and gender roles on consumer behaviour.Illustrate using the children's toy industry.

Accepted Answer

Groups have the potential to influence c

Question 7

Ruth loves to bake homemade breads,cakes,and pastries,but she will only use Woolworths Home Brand flour,Ruth's brand loyalty is a type of ________.

Accepted Answer

A) buying plan 
B) synergistic criterion 
C) analogy 
D) core competency 
E) heuristic 
A) buying plan 
B) synergistic criterion 
C) analogy 
D) core competency 
E) heuristic

Question 8

What would be the brand personality of the new men's fragrance having the name George Clooney? Explain your response.

Accepted Answer

Marketers assume that consumers buy prod

Question 9

People who work in similar occupations,have similar income levels,share similar tastes in clothing and leisure activities and share ideas regarding valued activities and goals are usually categorised as being within the same ________.

Accepted Answer

A) regional group 
B) target demographic 
C) family life cycle 
D) behavioural segment 
E) social class 
A) regional group 
B) target demographic 
C) family life cycle 
D) behavioural segment 
E) social class

Question 10

Consumers often rely on decision rules or guidelines when weighing the claims companies make.

Accepted Answer

A) buying plans 
B) heuristics 
C) core competencies 
D) analogies 
E) synergistic criteria 
A) buying plans 
B) heuristics 
C) core competencies 
D) analogies 
E) synergistic criteria

Question 11

Cultures have their own rituals with associated products and activities.

Accepted Answer

A) True 
 B)False

Question 12

What impact does the accuracy of claims in product advertisements have on a consumer's postpurchase satisfaction?

Accepted Answer

At the time of a purchase,consumers have

Question 13

________ is/are when people buy from the same company over and over because they believe that the company makes superior products.

Accepted Answer

A) Core competencies 
B) Brand synergy 
C) Buying plans 
D) Brand loyalty 
E) Brand trialling 
A) Core competencies 
B) Brand synergy 
C) Buying plans 
D) Brand loyalty 
E) Brand trialling

Question 14

Cognitive learning theorists ________.

Accepted Answer

A) believe the most important component of learning is behaviour that is directed by affect and cognition 
B) believe learning occurs when people realise their actions result in rewards or punishment 
C) view people as problem solvers who do more than passively react to associations between stimuli 
D) stress the passive role of the individual during the learning process 
E) assume learning takes place as the result of connections that form between events that we perceive 
A) believe the most important component of learning is behaviour that is directed by affect and cognition 
B) believe learning occurs when people realise their actions result in rewards or punishment 
C) view people as problem solvers who do more than passively react to associations between stimuli 
D) stress the passive role of the individual during the learning process 
E) assume learning takes place as the result of connections that form between events that we perceive

Question 15

Stimulus generalisation explains why people who enjoyed Shrek 1 and Shrek 2 were expected to fill theatres for Shrek 3.

Accepted Answer

A) True 
 B)False

Question 16

Discuss how marketers can make use of virtual communities.

Accepted Answer

Marketers can make use of virtual commun

Question 17

Explain how television commercials for a weight loss program encourage the problem recognition phase of the consumer decision-making process.

Accepted Answer

Problem recognition occurs when a messag

Question 18

Culture is a society's personality.

Accepted Answer

A) True 
 B)False

Question 19

Politicians often surround themselves with celebrities and professional athletes at election time.Explain why political parties might use celebrities or professional athletes in their advertisements and election campaigning.

Accepted Answer

Celebrities and professional athletes ca

Problem recognition occurs when ________.

Classical conditioning occurs when people learn that their actions result in rewards or punishments.

Opinion leaders ________.

Think of an item you purchased recently using habitual decision-making and another item where you used extended problem solving.What was involved in each process?

Learned associations in classical and operant conditioning have a tendency to transfer to other similar things in a process called ________.

Explain the potential influence of groups,opinion leaders and gender roles on consumer behaviour.Illustrate using the children's toy industry.

Ruth loves to bake homemade breads,cakes,and pastries,but she will only use Woolworths Home Brand flour,Ruth's brand loyalty is a type of ________.

What would be the brand personality of the new men's fragrance having the name George Clooney? Explain your response.

People who work in similar occupations,have similar income levels,share similar tastes in clothing and leisure activities and share ideas regarding valued activities and goals are usually categorised as being within the same ________.

Consumers often rely on decision rules or guidelines when weighing the claims companies make.

Cultures have their own rituals with associated products and activities.

What impact does the accuracy of claims in product advertisements have on a consumer's postpurchase satisfaction?

________ is/are when people buy from the same company over and over because they believe that the company makes superior products.

Cognitive learning theorists ________.

Stimulus generalisation explains why people who enjoyed Shrek 1 and Shrek 2 were expected to fill theatres for Shrek 3.

Discuss how marketers can make use of virtual communities.

Explain how television commercials for a weight loss program encourage the problem recognition phase of the consumer decision-making process.

Culture is a society's personality.

Politicians often surround themselves with celebrities and professional athletes at election time.Explain why political parties might use celebrities or professional athletes in their advertisements and election campaigning.

Welcome to the World of Marketing: Creating and Delivering Value

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters

Exam 5: Consumer Behaviour: How and Why We Buy

Problem recognition occurs when ________.

Classical conditioning occurs when people learn that their actions result in rewards or punishments.

Opinion leaders ________.

Think of an item you purchased recently using habitual decision-making and another item where you used extended problem solving.What was involved in each process?

Learned associations in classical and operant conditioning have a tendency to transfer to other similar things in a process called ________.

Explain the potential influence of groups,opinion leaders and gender roles on consumer behaviour.Illustrate using the children's toy industry.

Ruth loves to bake homemade breads,cakes,and pastries,but she will only use Woolworths Home Brand flour,Ruth's brand loyalty is a type of ________.

What would be the brand personality of the new men's fragrance having the name George Clooney? Explain your response.

People who work in similar occupations,have similar income levels,share similar tastes in clothing and leisure activities and share ideas regarding valued activities and goals are usually categorised as being within the same ________.

Consumers often rely on decision rules or guidelines when weighing the claims companies make.

Cultures have their own rituals with associated products and activities.

What impact does the accuracy of claims in product advertisements have on a consumer's postpurchase satisfaction?

________ is/are when people buy from the same company over and over because they believe that the company makes superior products.

Cognitive learning theorists ________.

Stimulus generalisation explains why people who enjoyed Shrek 1 and Shrek 2 were expected to fill theatres for Shrek 3.

Discuss how marketers can make use of virtual communities.

Explain how television commercials for a weight loss program encourage the problem recognition phase of the consumer decision-making process.

Culture is a society's personality.

Politicians often surround themselves with celebrities and professional athletes at election time.Explain why political parties might use celebrities or professional athletes in their advertisements and election campaigning.

Welcome to the World of Marketing: Creating and Delivering Value

Strategic Market Planning: Taking the Big Picture

Thriving in the Marketing Environment: The World Is Flat

Marketing Research: Gathering,analysing and Using Information

Business-To-Business Markets: How and Why Organisations Buy

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Creating and Managing Products

Services and Other Intangibles: Marketing a Product That Isnt There

Pricing the Product

One-To-Many: Advertising,consumer Sales Promotion and Public Relations

One-To-One: Trade Promotion,data-Driven Marketing and Personal Selling

Many-To-Many: Online Marketing Communication and New Media

Delivering Value Through Supply Chains and Logistics

Filters