Exam 5: Consumer Behaviour: How and Why We Buy

Use learning theory to explain why a company might use puppies,kittens and babies in their advertisements even though they are not related to the product being sold.

Any cyber-environment where people socially interact through role and game playing is referred to as a ________.

A consumer market consists of individuals,households,governments and not-for-profit organisations.

Learning is ________.

When he was a 20-year-old bachelor,Hugh had different consumer needs and made different purchase decisions than he did when he married at 26,fathered twins at 28,and divorced at 37.

Purchase decisions for high involvement products usually involve extended problem solving.

A company that sells fruit flavoured cordials decided to offer a line of vegetable flavoured cordials such as tomato,celery and carrot.

________ is the dynamic interaction of affect and cognition,behaviour and the environment by which human beings conduct the exchange aspects of their lives.

Which of the following would be considered a consumer?

The founder of an upscale shoe company called Harry's Shoes Ltd.

Donna wants to buy a new computer.

Apply the 'bandwagon effect' to sales at a home shopping party.

It is often said that 'Culture is a society's personality.' Illustrate using examples from Australia,New Zealand,China and India.

Explain why marketers need to understand consumer personalities and how attitudes are formed.

Explain what is meant by an information search,and how a potential consumer would conduct an information search for the purchase of a new car.

A ________ is a pattern of living that determines how people choose to spend their time,money,and energy and that reflects their values,tastes,and preferences.

A subculture is a group that exists within another social group as a subset.

You see an advertisement showing two people walking down the street eating ice cream and smiling.The ice cream company wants consumers to associate being happy with eating ice cream.Explain the advertisement using learning theory.

Explain the potential influence of culture,subcultures and social class on consumer behaviours.Illustrate using a food product.

How does the concept of subculture apply to the different types of music?