Exam 5: Consumer Behaviour: How and Why We Buy

________ is when consumers assign meaning to a stimulus.

The physical environment of a store does not directly affect consumers' moods and behaviours so is of little interest to marketers.

Rosemary's favourite aroma is fresh baked bread,which brings back memories of a happy childhood.

Discuss Step 3 of the consumer decision-making process as it would apply to the purchase of a new computer.

After the first Harry Potter book was released,readers were eager for the next volume.

An attitude is ________.

Which one of the following statements about perception is true?

The lowest level of needs on Maslow's hierarchy of needs is ________.

Heuristics can help to explain why Maddie always buys Lady Mitchum deodorant,and Ralph buys whatever brand he happens to see first.

What impact do level of involvement and perceived risk have on the consumer decision process and how might marketing managers respond? Illustrate using examples from your own shopping behaviour.

The amount of effort a consumer puts into a buying decision depends on their ________.

McDonald's puts a small toy in each Happy Meal as a reward in the hopes that children will continue to want to come to the restaurant.

Opinion leaders usually have little or no effect on adults seeking to make a major purchase.

Which of the following statements about a consumer market is not true?

In addition to the physical environment,________ is/are another situational factor and increasingly consumers are experiencing ________.

A consumer is defined as the ultimate purchaser of goods and services.

The most common heuristic used by consumers is ________.

________ is the process by which people select,organise,and interpret information from the outside world.

Which of the following would not have an effect on a consumer's perception of a product?

________ allow consumers to post their thoughts on a website and read similar thoughts of others.