Exam 4: Exploring the External Environment: Macro Industry and Dynamics

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Coke and PepsiCo have increased market share by about 11% since the mid-1960s. Much of this profitability can be explained by all except ________.

(Multiple Choice)
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The five-forces model identifies the basic structure of an industry and is used to study its characteristics. One of the elements in the component, called "threat of new entrants," contains ________.

(Multiple Choice)
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The stability of the political environment is particularly important for companies entering new markets.

(True/False)
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The insights that help managers analyze an industry originate in a discipline called ________.

(Multiple Choice)
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Price competition tends to be more intense when the industry is a secondary industry for the major competitors in that industry.

(True/False)
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The desire for leisure can be satisfied by either romance novels or mystery books because they are substitute products.

(True/False)
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The industry environment has strategic groups that seem to be more similar in certain ways than other members of the larger industry. Which of the following strategic groups least fit this definition?

(Multiple Choice)
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Imperfect competition is characterized in part by numerous suppliers and buyers.

(True/False)
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Price competition tends to be more fierce in industries that are ________.

(Multiple Choice)
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Age and lifespan demographics may be critical sociocultural factors in a successful business.

(True/False)
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Imperfect competition is characterized by few competitors, heterogeneous products, and ________.

(Multiple Choice)
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What is the value curve is and why is it important?

(Essay)
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Globalization has occurred in many industries because ________.

(Multiple Choice)
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What are the four questions managers should ask when analyzing the firm's external environment?

(Short Answer)
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The threat of new entrants is greater when there are no switching costs.

(True/False)
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Concentration ratios teach us that industry dynamics are predominantly similar across various sectors of the same industry.

(True/False)
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Process technologies refer to the devices, tools, and ________ used to transform inputs into outputs.

(Multiple Choice)
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How can technology impact the threats and opportunities a firm encounters?

(Essay)
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How managers define an industry is critical to the formulation of a strategy for competing in it.

(True/False)
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What are some possible explanations for the increasing globalization of industries?

(Short Answer)
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