Exam 4: Exploring the External Environment: Macro Industry and Dynamics

Examples of government pressures favoring industry globalization are favorable trade policies and ________,

If companies are promoting consistent images and brands, there is pressure to globalize in order to realize tremendous economies of scale in their global advertising dollars.

When a firm in one industry provides products that tend to increase sales in another industry, it is called a ________.

A pattern of evolution followed by an industry from inception to current and potential future states is called a(n) ________.

In a truly global industry, the core product is diversified.

An analysis of market, cost, government, and competition factors can help determine if a market has globalized or is in the process of globalizing.

What are the three steps involved in the PESTEL analysis?

The two major forms of technology are process technology and ________.

When analyzing heterogeneous markets, it is best to be extremely inclusive.

Supplier power is influenced by exit barriers, industry growth, and industry concentration.

Coke and Pepsi have spent billions of dollars to build brand equity and customer loyalty as a result of their products being so similar. These firms do not motivate buyer loyalty with ________.

Some industries are dynamic simply because of ________.

Attitudes toward consumerism, environmentalism, and the roles of men and women in a local society are examples of what type of factors?

Social influences are stable from country to country.

When once-distinct industries come together, they form conglomerates. All but which of the following companies are not conglomerates?

Information provides buyers with power when ________.

High entry barriers lead to higher prices and higher levels of average profitability.

Political factors must be considered when performing PESTEL analysis. The factors include ________.

Heterogeneous products and barriers that make entry into an industry difficult are characteristics of imperfect competition.

Both the PESTEL and SWOT analyses help managers gain a better understanding of the opportunities and threats they face.