Exam 4: Exploring the External Environment: Macro Industry and Dynamics

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Industry characteristics that contribute to entry barriers include all but which of the following?

(Multiple Choice)
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The best information concerning industry technological factors could be gathered by answering which of the following questions?

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What factors contribute to barriers to entry?

(Short Answer)
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The value curve is a convenient tool that helps managers visualize their competitive landscape. The tool's purpose it is to visually plot ________.

(Multiple Choice)
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PESTEL is an acronym for political, economic, sociocultural, technological, environmental, and legal context(s) in which a firm operates.

(True/False)
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Price competition increases when buyers experience low switching costs and ________.

(Multiple Choice)
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Whereas industry ________ results in an industry with fewer players, ________ results in fewer industries.

(Multiple Choice)
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When a market is dominated by only two or a few large firms, the industry is said to be a duopoly or oligopoly.

(True/False)
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Give three examples of economic factors.

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Bottled water has an active market consisting of nearly half of all Americans. It is on track to surpass all but which of the following beverages?

(Multiple Choice)
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Globalization is the evolution of distinct geographic product markets into a state of globally interdependent product markets.

(True/False)
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Barriers that place a high cost on the abandonment of a market are called ________.

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Stakeholder analysis will fill in the gaps left by industry analysis.

(True/False)
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Issues that confront a firm but are not found in the macro environment are ________.

(Multiple Choice)
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Buyers may have more bargaining power when ________.

(Multiple Choice)
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The relative power of industry participants and industry suppliers affects the pricing and profitability of both industry groups.

(True/False)
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Industry analysis examines only the competitors in the industry.

(True/False)
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The micro environment refers to economic, social, and legal issues confronting the firm.

(True/False)
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Explain the factors that affect supplier power.

(Essay)
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A substitute is any product that satisfies a common interest.

(True/False)
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