Exam 4: Exploring the External Environment: Macro Industry and Dynamics

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Managers analyze strategic groups in order to ________.

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Several factors influence the threat from new entrants including economies of scale, brand identity, and ________.

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Findings that can result in a firm deciding to globalize include all but which of the following?

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Factors that tend to increase rivalry include attributes about firms within the industry and attributes about the products or markets.

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Growth of local and foreign national economies and exchange rates are critical economic factors.

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Industry analysis includes all of a firm's key external stakeholders.

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High research and development costs, interdependent countries, and common marketing regulations represent pressures that would discourage industry globalization.

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Key success factors would satisfy the value criteria of the VRINE model but not the rareness criteria.

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Explain what complementors are and how they affect the business environment.

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The value-chain activities that bring carbonated beverages to market are centered on four functions that include production, marketing, packaging, and ________.

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A special and intensive case of technological change in action is known as a technological discontinuity.

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What are the primary entry barriers in the soft drink industry?

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Carbonated beverages such as Coke and Pepsi are brought to market after four functions have been performed. These functions include all but which of the following?

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The concentration ratio represents the combined revenues of the largest industry participants as a ratio of total industry sales.

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The legal and political environments are often interrelated in that laws and regulations only change when politicians decide the changes are necessary.

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Fragmented markets are more difficult to enter than concentrated markets.

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There are several questions managers should ask themselves when analyzing the firm's external context. These questions include all but which of the following?

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How does globalization impact a firm's strategy?

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What are the fundamental characteristics of an industry?

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Many popular U.S. brands have benefited from increasing levels of consumerism in other countries.

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