Question 1

When it comes to creating ________,Ritz-Carlton sets the gold standard."It's all about providing a unique,personal,memorable experience."

Accepted Answer

The answer of When it comes to creating ________,Ritz-Carlton sets...

Question 2

An strategic group is a group of firms in an industry following the same or a similar strategy in a given target market.

Accepted Answer

A) True 
 B)False

Question 3

Many firms prefer to ________ rather than ________ the leader.

Accepted Answer

The answer of Many firms prefer to ________ rather than...

Question 4

Jennifer is doing well in her new position as marketing manager.Having successfully identified and evaluated her major competitors,her company now must design broad competitive marketing strategies by which it can gain competitive advantage through superior ________.

Accepted Answer

The answer of Jennifer is doing well in her new...

Question 5

Why is niching profitable?

Accepted Answer

The main reason is that the market niche

Question 6

Phillips and Sharp each produce a full line of medium-price televisions supported by good service.In contrast,Samsung and LG produce a narrower line of higher quality televisions,offer a higher level of service,and charge a premium price.Phillips and Sharp are in the same ________ group.

Accepted Answer

The answer of Phillips and Sharp each produce a full...

Question 7

Firms that serve small segments not being pursued by other firms are called ________.

Accepted Answer

The answer of Firms that serve small segments not being...

Question 8

Discuss formal and informal marketing strategies,and give examples of companies that use both.

Accepted Answer

Many large firms develop formal competit

Question 9

Chin has decided to pursue ________ leadership.As such,the company will react much more strongly to a competitor's ________ manufacturing breakthrough than to the same competitor's increase in promotions.

Accepted Answer

low-cost;

Question 10

To plan effective marketing strategies,the company needs to find out all it can about its competitors.It must constantly compare its marketing strategies,products,prices,channels,and promotion with those of close competitors.This is an example of ________.

Accepted Answer

The answer of To plan effective marketing strategies,the company needs...

Question 11

In an effort to protect market share,Campbell's urges people to eat soup and other Campbell's products more often by running ads containing new recipes.

Accepted Answer

A) True 
 B)False

Question 12

How can a company anticipate what its competitors may do?

Accepted Answer

A competitor's objectives,strategies,and

Question 13

A company's close competitors are ________.

Accepted Answer

those that

Question 14

What is appealing about classifying competitive strategies as value disciplines?

Accepted Answer

It defines marketing strategy

Question 15

What makes a competitor "bad" or "good"?

Accepted Answer

Good competitors play by the r

Question 16

Jeanie's Cakes is a Winnipeg icon.The company regularly compares its products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.This is an example of _____________.

Accepted Answer

The answer of Jeanie's Cakes is a Winnipeg icon.The company...

Question 17

Studies have shown that,on average,profitability rises with increasing market share.

Accepted Answer

A) True 
 B)False

Question 18

Apple's iTunes Music Store is a good competitor,one that plays by its own rules at the expense of the industry as a whole.

Accepted Answer

A) True 
 B)False

Question 19

Benchmarking has become a powerful tool for increasing a company's ________.

Accepted Answer

The answer of Benchmarking has become a powerful tool for...

Question 20

How can large companies such as GE,Microsoft,Procter & Gamble,or Disney be leaders in some markets and nichers in others?

Accepted Answer

These classifications often do not apply

When it comes to creating ________,Ritz-Carlton sets the gold standard."It's all about providing a unique,personal,memorable experience."

An strategic group is a group of firms in an industry following the same or a similar strategy in a given target market.

Many firms prefer to rather than the leader.

Jennifer is doing well in her new position as marketing manager.Having successfully identified and evaluated her major competitors,her company now must design broad competitive marketing strategies by which it can gain competitive advantage through superior ________.

Why is niching profitable?

Phillips and Sharp each produce a full line of medium-price televisions supported by good service.In contrast,Samsung and LG produce a narrower line of higher quality televisions,offer a higher level of service,and charge a premium price.Phillips and Sharp are in the same ________ group.

Firms that serve small segments not being pursued by other firms are called ________.

Discuss formal and informal marketing strategies,and give examples of companies that use both.

Chin has decided to pursue leadership.As such,the company will react much more strongly to a competitor's manufacturing breakthrough than to the same competitor's increase in promotions.

To plan effective marketing strategies,the company needs to find out all it can about its competitors.It must constantly compare its marketing strategies,products,prices,channels,and promotion with those of close competitors.This is an example of ________.

In an effort to protect market share,Campbell's urges people to eat soup and other Campbell's products more often by running ads containing new recipes.

How can a company anticipate what its competitors may do?

A company's close competitors are ________.

What is appealing about classifying competitive strategies as value disciplines?

What makes a competitor "bad" or "good"?

Jeanie's Cakes is a Winnipeg icon.The company regularly compares its products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.This is an example of _____________.

Studies have shown that,on average,profitability rises with increasing market share.

Apple's iTunes Music Store is a good competitor,one that plays by its own rules at the expense of the industry as a whole.

Benchmarking has become a powerful tool for increasing a company's ________.

How can large companies such as GE,Microsoft,Procter & Gamble,or Disney be leaders in some markets and nichers in others?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Filters

Exam 18: Creating Competitive Advantage

When it comes to creating ________,Ritz-Carlton sets the gold standard."It's all about providing a unique,personal,memorable experience."

An strategic group is a group of firms in an industry following the same or a similar strategy in a given target market.

Many firms prefer to ________ rather than ________ the leader.

Jennifer is doing well in her new position as marketing manager.Having successfully identified and evaluated her major competitors,her company now must design broad competitive marketing strategies by which it can gain competitive advantage through superior ________.

Why is niching profitable?

Phillips and Sharp each produce a full line of medium-price televisions supported by good service.In contrast,Samsung and LG produce a narrower line of higher quality televisions,offer a higher level of service,and charge a premium price.Phillips and Sharp are in the same ________ group.

Firms that serve small segments not being pursued by other firms are called ________.

Discuss formal and informal marketing strategies,and give examples of companies that use both.

Chin has decided to pursue ________ leadership.As such,the company will react much more strongly to a competitor's ________ manufacturing breakthrough than to the same competitor's increase in promotions.

To plan effective marketing strategies,the company needs to find out all it can about its competitors.It must constantly compare its marketing strategies,products,prices,channels,and promotion with those of close competitors.This is an example of ________.

In an effort to protect market share,Campbell's urges people to eat soup and other Campbell's products more often by running ads containing new recipes.

How can a company anticipate what its competitors may do?

A company's close competitors are ________.

What is appealing about classifying competitive strategies as value disciplines?

What makes a competitor "bad" or "good"?

Jeanie's Cakes is a Winnipeg icon.The company regularly compares its products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.This is an example of _____________.

Studies have shown that,on average,profitability rises with increasing market share.

Apple's iTunes Music Store is a good competitor,one that plays by its own rules at the expense of the industry as a whole.

Benchmarking has become a powerful tool for increasing a company's ________.

How can large companies such as GE,Microsoft,Procter & Gamble,or Disney be leaders in some markets and nichers in others?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Filters

Many firms prefer to rather than the leader.

Chin has decided to pursue leadership.As such,the company will react much more strongly to a competitor's manufacturing breakthrough than to the same competitor's increase in promotions.