Question 1

__________ include executives,manufacturing employees,and salespeople.

Accepted Answer

Internal s

Question 2

Gerri's Home Innovations has just brainstormed a large number of ideas for adding new products and services.Gerri and her team will soon begin the first idea-reducing stage,called ________,to arrive at a realistic number to adopt

Accepted Answer

The answer of Gerri's Home Innovations has just brainstormed a...

Question 3

Which of the following best represents the options a company has when a product is declining?

Accepted Answer

A) 	Maintain or harvest the product 
B) 	Harvest or drop the product 
C) 	Maintain, harvest, or drop the product 
D) 	Maintain or pioneer the product 
E) 	Pioneer, harvest, or maintain the product 
A) 	Maintain or harvest the product 
B) 	Harvest or drop the product 
C) 	Maintain, harvest, or drop the product 
D) 	Maintain or pioneer the product 
E) 	Pioneer, harvest, or maintain the product

Question 4

___________ is the term used to describe when a new product is sold into the market.

Accepted Answer

The answer of ___________ is the term used to describe...

Question 5

The search for new-product ideas should be ________ rather than haphazard.

Accepted Answer

The answer of The search for new-product ideas should be...

Question 6

Which of the following best describes the role of a product steward?

Accepted Answer

A) 	To protect the product image 
B) 	To evaluate new-product ideas against a set of general criteria 
C) 	To develop a new-product concept into a physical product 
D) 	To protect the company from liability by identifying and solving potential product problems 
E) 	To form and lead product development teams 
A) 	To protect the product image 
B) 	To evaluate new-product ideas against a set of general criteria 
C) 	To develop a new-product concept into a physical product 
D) 	To protect the company from liability by identifying and solving potential product problems 
E) 	To form and lead product development teams

Question 7

Following the decision to "time" the introduction of the new product,a company must decide ________ to launch the new product.

Accepted Answer

The answer of Following the decision to "time" the introduction...

Question 8

Product classes have the longest life cycles-the sales of many product classes stay in the mature stage for a long time.

Accepted Answer

A) True 
 B)False

Question 9

When an executive's writeup of a new-product idea is presented to a new-product committee,it is often called ___________________.

Accepted Answer

the propos

Question 10

Each product will have a life cycle,although its exact shape and length is not known in advance.Briefly explain each step in the PLC.

Accepted Answer

Product development begins when the comp

Question 11

Why might ad expenditures remain high in the growth stage of the PLC?

Accepted Answer

Though sales are increasing fo

Question 12

Why might ad expenditures be high for products in the introduction stage of the PLC?

Accepted Answer

Consumers have very little awa

Question 13

Many marketers are now using new simulated test marketing technologies to reduce the costs of test marketing and to speed up the process.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a disadvantage of a team-based approach to new-product development?

Accepted Answer

A) 	It takes longer to get the right products to market. 
B) 	The development effort is not as effective because of team members' lack of expertise. 
C) 	Levels of risk can be more easily controlled. 
D) 	Organizational confusion and tension can affect the process. 
E) 	The process does not work with the shorter life cycles of many of today's products. 
A) 	It takes longer to get the right products to market. 
B) 	The development effort is not as effective because of team members' lack of expertise. 
C) 	Levels of risk can be more easily controlled. 
D) 	Organizational confusion and tension can affect the process. 
E) 	The process does not work with the shorter life cycles of many of today's products.

Question 15

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

Accepted Answer

A) 	Growth 
B) 	Decline 
C) 	Maturity 
D) 	Product development 
E) 	Adoption 
A) 	Growth 
B) 	Decline 
C) 	Maturity 
D) 	Product development 
E) 	Adoption

Question 16

Why has the cost of product liability insurance risen so dramatically?

Accepted Answer

Consumers who have been injured by a pro

Question 17

Which stage of the typical consumer product life cycle is out of order below?

Accepted Answer

A) 	Product development 
B) 	Introduction 
C) 	Maturity 
D) 	Growth 
E) 	Decline 
A) 	Product development 
B) 	Introduction 
C) 	Maturity 
D) 	Growth 
E) 	Decline

Question 18

Sales for the time-tried household cleansers made by Brite and New Inc.have been declining for some time.If these products are typical,sales are declining because of technological advances,shifts in consumer tastes,and lack of raw materials from foreign suppliers.

Accepted Answer

A) True 
 B)False

Question 19

In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?

Accepted Answer

A) 	Growth 
B) 	Product development 
C) 	Maturity 
D) 	Introduction 
E) 	Adoption 
A) 	Growth 
B) 	Product development 
C) 	Maturity 
D) 	Introduction 
E) 	Adoption

Question 20

Maturity is a period of rapid market acceptance and increasing profits.

Accepted Answer

A) True 
 B)False

__________ include executives,manufacturing employees,and salespeople.

Gerri's Home Innovations has just brainstormed a large number of ideas for adding new products and services.Gerri and her team will soon begin the first idea-reducing stage,called ________,to arrive at a realistic number to adopt

Which of the following best represents the options a company has when a product is declining?

___________ is the term used to describe when a new product is sold into the market.

The search for new-product ideas should be ________ rather than haphazard.

Which of the following best describes the role of a product steward?

Following the decision to "time" the introduction of the new product,a company must decide ________ to launch the new product.

Product classes have the longest life cycles-the sales of many product classes stay in the mature stage for a long time.

When an executive's writeup of a new-product idea is presented to a new-product committee,it is often called ___________________.

Each product will have a life cycle,although its exact shape and length is not known in advance.Briefly explain each step in the PLC.

Why might ad expenditures remain high in the growth stage of the PLC?

Why might ad expenditures be high for products in the introduction stage of the PLC?

Many marketers are now using new simulated test marketing technologies to reduce the costs of test marketing and to speed up the process.

Which of the following is a disadvantage of a team-based approach to new-product development?

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

Why has the cost of product liability insurance risen so dramatically?

Which stage of the typical consumer product life cycle is out of order below?

Sales for the time-tried household cleansers made by Brite and New Inc.have been declining for some time.If these products are typical,sales are declining because of technological advances,shifts in consumer tastes,and lack of raw materials from foreign suppliers.

In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?

Maturity is a period of rapid market acceptance and increasing profits.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 10: New-Product Development and Product Life-Cycle Strategies

__________ include executives,manufacturing employees,and salespeople.

Gerri's Home Innovations has just brainstormed a large number of ideas for adding new products and services.Gerri and her team will soon begin the first idea-reducing stage,called ________,to arrive at a realistic number to adopt

Which of the following best represents the options a company has when a product is declining?

___________ is the term used to describe when a new product is sold into the market.

The search for new-product ideas should be ________ rather than haphazard.

Which of the following best describes the role of a product steward?

Following the decision to "time" the introduction of the new product,a company must decide ________ to launch the new product.

Product classes have the longest life cycles-the sales of many product classes stay in the mature stage for a long time.

When an executive's writeup of a new-product idea is presented to a new-product committee,it is often called ___________________.

Each product will have a life cycle,although its exact shape and length is not known in advance.Briefly explain each step in the PLC.

Why might ad expenditures remain high in the growth stage of the PLC?

Why might ad expenditures be high for products in the introduction stage of the PLC?

Many marketers are now using new simulated test marketing technologies to reduce the costs of test marketing and to speed up the process.

Which of the following is a disadvantage of a team-based approach to new-product development?

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

Why has the cost of product liability insurance risen so dramatically?

Which stage of the typical consumer product life cycle is out of order below?

Sales for the time-tried household cleansers made by Brite and New Inc.have been declining for some time.If these products are typical,sales are declining because of technological advances,shifts in consumer tastes,and lack of raw materials from foreign suppliers.

In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?

Maturity is a period of rapid market acceptance and increasing profits.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters