Question 1

______________ are used during concept testing for new products.

Accepted Answer

The answer of ______________ are used during concept testing for...

Question 2

Each product will have a life cycle-its exact shape and length are known in advance.

Accepted Answer

A) True 
 B)False

Question 3

When groups of target consumers are used to test new-product concepts it is called ____________.

Accepted Answer

The answer of When groups of target consumers are used...

Question 4

Samsung has developed a successful "intrapreneurial" program that encourages its employees to think up and develop new-product ideas.Will these ideas be reduced or increased during the next stage-idea screening?

Accepted Answer

The purpose of the succeeding stages is

Question 5

Your company decides to use external sources for developing new product ideas.Which of the following would be consulted?

Accepted Answer

A) 	Executives and professionals 
B) 	Suppliers 
C) 	Intrapreneurial programs 
D) 	Company records and data 
E) 	Salespeople 
A) 	Executives and professionals 
B) 	Suppliers 
C) 	Intrapreneurial programs 
D) 	Company records and data 
E) 	Salespeople

Question 6

Which stage in the PLC is characterized by rapid market acceptance and increasing sales?

Accepted Answer

A) 	Introduction 
B) 	Maturity 
C) 	Growth 
D) 	Decline 
E) 	Development 
A) 	Introduction 
B) 	Maturity 
C) 	Growth 
D) 	Decline 
E) 	Development

Question 7

In the ________ stage,the firm faces a trade-off between high market share and high current profit.

Accepted Answer

The answer of In the ________ stage,the firm faces a...

Question 8

The stage at which new product and marketing programs are introduced into realistic market settings is called concept testing.

Accepted Answer

A) True 
 B)False

Question 9

Companies rarely solicit ideas from customers during the idea generation stage of product development.

Accepted Answer

A) True 
 B)False

Question 10

________ is the product life cycle period when sales fall off and profits drop.

Accepted Answer

The answer of ________ is the product life cycle period...

Question 11

GreenTree Lawn and Garden Products is engaged in marketing strategy development.Management should first create a statement outlining the product's planned price,distribution,and marketing budget for the first year.

Accepted Answer

A) True 
 B)False

Question 12

A product idea is an idea for a possible product a company can offer the market,while a product concept is a detailed version of the idea stated in meaningful consumer terms.

Accepted Answer

A) True 
 B)False

Question 13

The company must first decide on ________ when getting ready to launch a new product

Accepted Answer

when to ti

Question 14

Once the product or service passes the business analysis test,it moves into what stage?

Accepted Answer

A) 	Concept development 
B) 	Product development 
C) 	Market testing 
D) 	Strategy development 
E) 	Product proposal 
A) 	Concept development 
B) 	Product development 
C) 	Market testing 
D) 	Strategy development 
E) 	Product proposal

Question 15

Marketers can prolong the lives of many products in the maturity or decline stages of the PLC,sometimes even moving these products back into the growth stage.How can this happen?

Accepted Answer

Marketers can change any eleme

Question 16

Why might individual departments prefer sequential product development?

Accepted Answer

This process allows individual

Question 17

A company's understanding of its ________ and its ability to deliver ________ to customers are critical to the creation of a successful new product.

Accepted Answer

customers,

Question 18

Sequential product development has the advantage of not only being a team-oriented approach,but it is also faster in bringing products to market.

Accepted Answer

A) True 
 B)False

Question 19

Products undergo rigorous tests in the ________ stage of new-product development.This is done to make sure that they perform safely and effectively or that consumers will find value in them.

Accepted Answer

The answer of Products undergo rigorous tests in the ________...

Question 20

Over the past 100 years or so,Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world.Crayola crayons are in the ________ stage of the PLC

Accepted Answer

The answer of Over the past 100 years or so,Binney...

______________ are used during concept testing for new products.

Each product will have a life cycle-its exact shape and length are known in advance.

When groups of target consumers are used to test new-product concepts it is called ____________.

Samsung has developed a successful "intrapreneurial" program that encourages its employees to think up and develop new-product ideas.Will these ideas be reduced or increased during the next stage-idea screening?

Your company decides to use external sources for developing new product ideas.Which of the following would be consulted?

Which stage in the PLC is characterized by rapid market acceptance and increasing sales?

In the ________ stage,the firm faces a trade-off between high market share and high current profit.

The stage at which new product and marketing programs are introduced into realistic market settings is called concept testing.

Companies rarely solicit ideas from customers during the idea generation stage of product development.

________ is the product life cycle period when sales fall off and profits drop.

GreenTree Lawn and Garden Products is engaged in marketing strategy development.Management should first create a statement outlining the product's planned price,distribution,and marketing budget for the first year.

A product idea is an idea for a possible product a company can offer the market,while a product concept is a detailed version of the idea stated in meaningful consumer terms.

The company must first decide on ________ when getting ready to launch a new product

Once the product or service passes the business analysis test,it moves into what stage?

Marketers can prolong the lives of many products in the maturity or decline stages of the PLC,sometimes even moving these products back into the growth stage.How can this happen?

Why might individual departments prefer sequential product development?

A company's understanding of its and its ability to deliver to customers are critical to the creation of a successful new product.

Sequential product development has the advantage of not only being a team-oriented approach,but it is also faster in bringing products to market.

Products undergo rigorous tests in the ________ stage of new-product development.This is done to make sure that they perform safely and effectively or that consumers will find value in them.

Over the past 100 years or so,Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world.Crayola crayons are in the ________ stage of the PLC

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 10: New-Product Development and Product Life-Cycle Strategies

______________ are used during concept testing for new products.

Each product will have a life cycle-its exact shape and length are known in advance.

When groups of target consumers are used to test new-product concepts it is called ____________.

Samsung has developed a successful "intrapreneurial" program that encourages its employees to think up and develop new-product ideas.Will these ideas be reduced or increased during the next stage-idea screening?

Your company decides to use external sources for developing new product ideas.Which of the following would be consulted?

Which stage in the PLC is characterized by rapid market acceptance and increasing sales?

In the ________ stage,the firm faces a trade-off between high market share and high current profit.

The stage at which new product and marketing programs are introduced into realistic market settings is called concept testing.

Companies rarely solicit ideas from customers during the idea generation stage of product development.

________ is the product life cycle period when sales fall off and profits drop.

GreenTree Lawn and Garden Products is engaged in marketing strategy development.Management should first create a statement outlining the product's planned price,distribution,and marketing budget for the first year.

A product idea is an idea for a possible product a company can offer the market,while a product concept is a detailed version of the idea stated in meaningful consumer terms.

The company must first decide on ________ when getting ready to launch a new product

Once the product or service passes the business analysis test,it moves into what stage?

Marketers can prolong the lives of many products in the maturity or decline stages of the PLC,sometimes even moving these products back into the growth stage.How can this happen?

Why might individual departments prefer sequential product development?

A company's understanding of its ________ and its ability to deliver ________ to customers are critical to the creation of a successful new product.

Sequential product development has the advantage of not only being a team-oriented approach,but it is also faster in bringing products to market.

Products undergo rigorous tests in the ________ stage of new-product development.This is done to make sure that they perform safely and effectively or that consumers will find value in them.

Over the past 100 years or so,Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world.Crayola crayons are in the ________ stage of the PLC

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

A company's understanding of its and its ability to deliver to customers are critical to the creation of a successful new product.