Exam 10: New-Product Development and Product Life-Cycle Strategies

Most products in the marketplace are in the ________ stage of the product life cycle.

How did Frito-Lay use new simulated test marketing technologies to reduce the costs of test marketing and to speed up the process?

When Heinz introduced EZ Squirt packaging and new colours such as Blastin' Green and Awesome Orange to revitalize consumer buying,the company was ________.

_________ is the start of new product development.

A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.

Define commercialization.Explain the two important issues on which the company must decide during this stage.

Which stage of the new-product development process focuses on finding new ways to solve customer problems and create more customer-satisfying experiences?

Once the prototype of Wainwright Industries' new riding lawnmower,made especially for women,passes product tests,the next step is ________.

Explain concept testing.

The first idea-reducing stage is idea screening,which helps spot good ideas and drop poor ones as soon as possible.

Blair Housewares wants to add new lines of products to its 46-store chain.Managers are correct in believing that the purpose of idea generation is to create a few ideas and that the purpose of succeeding stages is to increase that number.

A ________ number of ideas are often needed in initial idea generation.From that point onward,the purpose of succeeding activities is to ________ that number

When a company decides to maintain a product in the decline stage,it will reduce costs and hope that sales hold up to increase the profits in the short run.

According to one estimate.80 percent of all new consumer products fail.

A simple description consisting of a word or picture might be sufficient for some ________.

How does Bioniche,a Canadian biotech company,source its external ideas?

___________ are critical to long-term business success and this includes product improvements,product modifications,and even original products

PLC can be applied to more than just brands.Your assignment is to prepare a presentation about the application of the PLC to as many of your company's operations as possible.What would you include?

The business analysis stage represents the first large jump in financial investment in the new-product development process.

New World Releases is conducting a business analysis to determine which of the many new songs available to management should be released.Sales must be estimated before costs can be estimated.Which of the following did your text recommend for forecasting sales?