Question 1

In a basic SWOT analysis,the S stands for ________.

Accepted Answer

The answer of In a basic SWOT analysis,the S stands...

Question 2

A brief summary of the main goals and recommendations of the plan belongs in the Objectives and Issues section of a marketing plan.

Accepted Answer

A) True 
 B)False

Question 3

A company that sells across the country or internationally often uses a product management organization.

Accepted Answer

A) True 
 B)False

Question 4

Harris,the marketing manager at a small sports retail chain,has conducted a marketing analysis.He has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has Harris completed?

Accepted Answer

A) 	A SWOT analysis 
B) 	A business portfolio analysis 
C) 	An executive summary 
D) 	A marketing plan 
E) 	A marketing mix 
A) 	A SWOT analysis 
B) 	A business portfolio analysis 
C) 	An executive summary 
D) 	A marketing plan 
E) 	A marketing mix

Question 5

Acme Inc.has slightly modified the production processes of its widgets and gadgets in order to tap into the Eastern European market.Acme is likely following a ________ strategy.

Accepted Answer

The answer of Acme Inc.has slightly modified the production processes...

Question 6

Which of the following is the first step in strategic planning?

Accepted Answer

A) 	Set objectives and goals. 
B) 	Develop the business portfolio. 
C) 	Define the company mission. 
D) 	Plan marketing strategies. 
E) 	Identify threats and weaknesses. 
A) 	Set objectives and goals. 
B) 	Develop the business portfolio. 
C) 	Define the company mission. 
D) 	Plan marketing strategies. 
E) 	Identify threats and weaknesses.

Question 7

In a basic SWOT analysis the T stands for ________.

Accepted Answer

The answer of In a basic SWOT analysis the T...

Question 8

Which of the following involves looking at whether a company's basic strategies are well matched to its opportunities?

Accepted Answer

A) 	Operating control 
B) 	Marketing control 
C) 	Strategic control 
D) 	ROMI 
E) 	Portfolio analysis 
A) 	Operating control 
B) 	Marketing control 
C) 	Strategic control 
D) 	ROMI 
E) 	Portfolio analysis

Question 9

One valid criticism of the four Ps concept is that services are not considered.

Accepted Answer

A) True 
 B)False

In a basic SWOT analysis,the S stands for ________.

A brief summary of the main goals and recommendations of the plan belongs in the Objectives and Issues section of a marketing plan.

A company that sells across the country or internationally often uses a product management organization.

Harris,the marketing manager at a small sports retail chain,has conducted a marketing analysis.He has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has Harris completed?

Acme Inc.has slightly modified the production processes of its widgets and gadgets in order to tap into the Eastern European market.Acme is likely following a ________ strategy.

Which of the following is the first step in strategic planning?

In a basic SWOT analysis the T stands for ________.

Which of the following involves looking at whether a company's basic strategies are well matched to its opportunities?

One valid criticism of the four Ps concept is that services are not considered.

Marketing: Creating and Capturing Customer Value

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters

Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships

In a basic SWOT analysis,the S stands for ________.

A brief summary of the main goals and recommendations of the plan belongs in the Objectives and Issues section of a marketing plan.

A company that sells across the country or internationally often uses a product management organization.

Harris,the marketing manager at a small sports retail chain,has conducted a marketing analysis.He has investigated the company's internal resources and situational factors,as well as factors and trends in the competitive sports retail chain market.Which of the following has Harris completed?

Acme Inc.has slightly modified the production processes of its widgets and gadgets in order to tap into the Eastern European market.Acme is likely following a ________ strategy.

Which of the following is the first step in strategic planning?

In a basic SWOT analysis the T stands for ________.

Which of the following involves looking at whether a company's basic strategies are well matched to its opportunities?

One valid criticism of the four Ps concept is that services are not considered.

Marketing: Creating and Capturing Customer Value

Analyzing the Marketing Environment

Sustainable Marketing: Social Responsibility and Ethics

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,services,and Brands: Building Customer Value

New-Product Development and Product Life-Cycle Strategies

Pricing

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Filters