Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World
Exam 1: Setting the Stage: Technology and the Modern Enterprise54 Questions
Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers72 Questions
Exam 3: Zara: Fast Fashion From Savvy Systems65 Questions
Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits86 Questions
Exam 5: Moores Law and More: Fast, Cheap Computing and What This Means for the Manager70 Questions
Exam 6: Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction28 Questions
Exam 7: Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud81 Questions
Exam 8: Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World69 Questions
Exam 9: Social Media, Peer Production, and Web 2.0104 Questions
Exam 10: The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology30 Questions
Exam 11: Facebook: Building a Business From the Social Graph88 Questions
Exam 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 4038 Questions
Exam 13: Understanding Software: a Primer for Managers76 Questions
Exam 14: Software in Flux: Partly Cloudy and Sometimes Free79 Questions
Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage91 Questions
Exam 16: A Managers Guide to the Internet and Telecommunications79 Questions
Exam 17: Information Security: Barbarians at the Gateway and Just About Everywhere Else87 Questions
Exam 18: Google in Three Parts: Search, Online Advertising, and Beyond132 Questions
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What are the primary sources of value for network effects? Give a brief description of how each of these factors provides value for network effects.
(Essay)
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Sure, network effects are valuable, but why? List the three sources of the value (cited in our textbook & in class) that fuel the competitive advantage of network effects.
(Short Answer)
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The video game console market offers important lessons for the strategist. The video game console market is a network market in which Sony's PlayStation 2 (PS2) dominated over Microsoft's Xbox offering. This has been possible due to:
(Multiple Choice)
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Explain the nature of competition in markets influenced heavily by network effects.
(Essay)
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Cisco purchased Pure Digital, maker of the Flip video recorder, but ended up shutting the unit down a little over two years later. The reason for Cisco's failure was:
(Multiple Choice)
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Envelopment is a management strategy where a dominant firm acquires all the layers in its value chain to increase profitability.
(True/False)
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_____ is said to occur when one market attempts to conquer a new market by making it a subset, component, or feature of its primary offering.
(Multiple Choice)
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Nokia is a cell phone brand that offers digital cameras as part of its cell phone products. It is now in direct competition with camera brands such as Canon and Sony, and has become the world's largest seller of cameras. This is an example of:
(Multiple Choice)
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Two distinctly separate markets are said to undergo convergence when they:
(Multiple Choice)
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